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Work Background
Console ConnectBranding Marketing Manager
Jun. 2024London Area, United Kingdom
Inspired Thinking GroupGroup Marketing Director
Oct. 2023 - Jun. 2024United Kingdom
MessageBirdDirector, Brand Marketing & PR
Sep. 2022 - Aug. 2023London, England, United KingdomFormulate brand, communications & PR strategy while reporting to CMO as part of marketing leadership team for Unicorn CPaaS, MessageBird. Provide oversight for agency pitch process, on boarding and global strategy, PR, corporate communications, content development, and paid media placements. Undertake content syndication, PR, and webinar campaign management across PESO channels to generate demand and awareness across EMEA and APAC. Administer budget and devise an event strategy to drive brand awareness, generate leads, and build a pipeline for sales teams. Lead persona development and market analysis while working with product marketing. Work on brand agency management and strategic development for launch of a new brand and CPaaS products.
SparkPost, a MessageBird companyInternational Marketing Mannager (acquired by MessageBird)
May. 2020 - Sep. 2022United KingdomLed International Marketing for SparkPost, focused on growth in markets outside the US supporting the GTM organisation and working across functions (Sales, customer success, product, product marketing). Led and worked with a rock star marketing team to deliver: Established the international marketing organisation for SparkPost, delivering 210% YOY growth in the pipeline through marketing and PR activity. Championed content strategy that resulted in content contributing to an 8% pipeline in 2021 (value $414K) up 519%. Increased SOV by 13% from 2020 to 2022 through the delivery of proactive press engagement in 2021/22 (earned, owned, and paid media in Tier A industry trade press). Successfully delivered $1. 3M in ABM pipeline as a team effort, equating to 30 new business opportunities following one active sprint. Boosted 2 x website traffic in 2 years through the implementation of content demand generation strategies and raised brand awareness in the press and PESO channels. Generated 354% YOY pipeline growth during 2020 - 2022, by actively collaborating with a team in driving multi-faceted marketing and communications activities. Achieved +3000% increase in PR coverage during 2020-2022 and expanded online readership of SparkPost content from 1M - 3.2M.
McKesson UKHead of Communications (Contract, Private Healthcare)
Nov. 2019 - May. 2020Coventry, England, United KingdomOffered expertise within the communication consultant/contractor role to lead on PR, corporate, and crisis communications throughout the peak of the COVID-19 pandemic. Monitored crisis communication, managed the reactive press office, and handled general inquiries. Led conversations with key healthcare trade journalists and Tier A publications during the pandemic. Collaborated actively with US and European communications teams and public and government affairs teams. Developed and maintained the NHS corporate communications relationships for the UK vaccine distribution project. Mitigated press leaks around the appointment of the NHS contract and handled any queries. Acted as a copywriter and media liaison for targeted PR and corporate communications announcements. Managed the messaging and briefings of the CEO as industry spokesperson for McKesson during times of media hype around vaccine shortages and Brexit negotiations. Key Contributions:
Successfully managed crisis communications, a busy press office to own the narrative in media for McKesson, securing interview opportunities for the CEO namely BBC Radio 4, Today show. Led the reactive and proactive press opportunities with trade press throughout Brexit at the end of 2020 when importation of medicines was being impacted, thus resulting in zero negative press for McKesson.
Energy & Utility SkillsMarketing Communications Lead (Contract)
Jul. 2019 - Nov. 2019SolihullDirected operations of marketing communications function, press office, and internal communications while leading a 2-member team. Led external agency and supplier management and negotiations. Acted as a copywriter and media liaison for targeted PR and customer marketing communications. Drafted press releases, blogs, case studies, and other content and placed it across all PESO channels and the owned company’s annual events calendar, delivering events, conferences, and online webinars. Worked as storytelling, design, and content lead on all PR, digital content, impact reporting, and case studies (internal and external). Key Contributions: Managed media partnerships, secured coverage in trade press, and acquired sector-wide stakeholder endorsement of initiatives to raise the profile of aid. Profiled CEO as a key spokesperson on topics relevant to the utilities sector to position EUS as the voice of the sector.
cxpartnersMarketing Director
Aug. 2018 - Jul. 2019London, England, United KingdomA technology partner and customer centric consultancy working with enterprise clients in tightly regulated markets. Implemented a new B2B marketing function from scratch working closely with leadership, sales and product teams to deliver the brand, growth marketing and lead generation strategy. Key Contributions: Liaised with internal stakeholders and clients to generate thought leadership stories and content that would position the business as an expert in customer centric organisational change Delivered ABM targeted outreach involving campaign management, monitoring and reporting. Liaised with sales and product teams to develop audience relevant content for blog, social, earned PR channels Developed and launched revised value proposition, narrative, product offering and brand
Implemented new software and systems (Cision, Hootsuite, CRM, Google Analytics, Leadfeeder) Conducted client interviews and research creating buyer personas to inform effective and engaging content relevant to our buyers. Scrum Master on website redevelopment project delivering incremental launches of new website in 2019.
Birmingham Women's and Children's NHS Foundation TrustHead of Marketing Communications
Sep. 2015 - Aug. 2018Birmingham, United KingdomSpearheaded a leading regional charity through their digital transformation programme whilst building a robust marketing function. Their mission, to deliver patient-centric services for children, women, and their families. Offered marketing counsel to hospitals executive team, attending trustee board meetings to present business proposals. Led marketing team within a complex NHS organisation. Directed team to execute multi-channel marketing campaigns and income-generating public appeals whilst implementing a new digital ecosystem and martech stack. Strategised the re-brand, repositioning, and launch for both charity brands during a time of significant organisational change (merging two hospitals) Key Contributions: Established new marketing and communications functions, processes, and governance. Built strong working relationships across all levels within an NHS organisation, influencing to obtain stakeholder marketing buy-in. Led the launch of two new websites working with a technology partner, delivering on time and within budget. Formulated and implemented an annual marketing strategy, administered budgets, and conducted in-depth planning, working across functions (finance, clinical, executive team) to ensure alignment with business objectives. Implemented the marketing and PR plan for £4M fundraising appeal to build a new rare diseases centre for children, successfully closing out the appeal in record breaking 18 months. Growth Results & Statistics: 17/18 = + 197% increase in coverage (777 in 2016/17 v 2308 in 2017/18), +163% reach (55,680,240 in 2016/17 v 146,298,838 in 2017/18) and AVE increase of 121%. General PR activity +610% increase in coverage since 2015/16, and +129% increase since 2016/17. Number of new donations via web +26% increase compared to FY 16/17. Public donation Income has increased 7.65% (17/18 v 16/17). Facebook following +22% since 16/17 and 50% since 15/16. Twitter following growth to 20,053 (+51%) and +94% since 2015/16.
IsobarMarketing Communications Manager
Nov. 2014 - Sep. 2015London, United KingdomHeaded the marketing communications function, working with sales and client management and overseeing a two-person team. Monitored the production of thought leadership, social media, and content marketing for all owned and earned channels. Handled all reactive and proactive media queries, journalist engagement, selling ideas, and responding to editorial requests. Administered internal communications and group communications to a wider global network (Dentsu Aegis Network).
START DESIGNGroup Marketing Manager
Oct. 2013 - Nov. 2014Enhanced the agency’s reputation and identity across owned, earned, and paid media. Facilitated sales and client management with marketing content to support business development and pitches. Supervised a global marketing team of 3 and liaised with consultants and agencies in all markets, as well as key stakeholders. Prepared audience-relevant copy for newsletters, case studies, mailers, and press releases.
Proximity WorldwideGlobal Communications Manager
Jun. 2009 - Oct. 2013London, United KingdomUndertook responsibility for global internal and external communications, employee engagement, change communication, and the management of owned/earned media channels. Managed network assets, e.g., credentials, website, case study library, and award submissions. Designed content and marketing materials, liaising with creative teams and external agencies. Key Contributions: Engaged with stakeholders in local markets to execute communications campaigns, content development, and global PR. Rebranded the company proposition and rollout to all markets (67), ensuring consistency in brand and TOV. Global Intranet: project-managed new platform, launch, issue management, content management. Rolled-out email campaigns (to employees, clients, and prospects) and CMO or Chairman executive updates.
BBDOBBDO Hub Team Assistant
Jun. 2009 - May. 2010
Proximity WorldwideProximity Team Coordinator
Jun. 2009 - May. 2010
SUPREME TEAM EVENTS LTDEvent Coordinator
Aug. 2005 - Jun. 2009
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