Ivana Natasha - Social Media Strategist & Content Creator, Digital agency

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Work Background

Kindred Agency LimitedSocial Media Strategist

Aug. 2023As a strategic and creative, I bridge content, brand storytelling, and digital engagement, shaping impactful campaigns across B2B and B2C markets. ✤Creative Direction & Concept Development – Lead the ideation and execution of creative campaigns that drive engagement, brand affinity, and business impact. ✤Content Strategy & Planning – Develop innovative, data-driven content strategies, ensuring alignment with brand objectives and audience insights. ✤Cross-Functional Collaboration – Partner with design, marketing, and client teams to produce visually compelling and high-performing content. ✤Brand Storytelling & Copywriting – Craft engaging, platform-specific narratives that enhance brand identity and resonate with diverse audiences. ✤Client & Campaign Management – Oversee B2B and B2C social media strategies, guiding clients in optimising digital presence and achieving marketing goals. ✤Trend & Market Analysis – Continuously research emerging trends, audience behaviour, and digital innovations to inform creative direction and strategy.

Kindred Agency LimitedContent Strategist

Aug. 2023As a content strategist, I develop and execute data-driven social and content strategies across APAC, working with clients including Atradius Asia, Nesuto, and IHG Hotels.

Truly EnamouredSocial Media Marketing

Jan. 2023 - Aug. 2023SingaporeAs a creative strategist, I developed and executed strategic brand campaigns, merging storytelling, digital innovation, and visual aesthetics to enhance brand presence and engagement. ✤Campaign Development & Execution – Worked closely with the sales team to conceptualise and execute high-impact marketing campaigns that aligned with business goals and audience insights. ✤Content Creation & Visual Storytelling – Led the development of compelling digital content, including graphics, videos, and social media assets, ensuring brand consistency and visual excellence. ✤Trend & Market Research – Analysed consumer behaviour, industry trends, and competitor activity to inform creative direction and content strategies. ✤Influencer Strategy & Partnerships – Researched and managed influencer collaborations, ensuring authentic brand alignment and maximum engagement. ✤Design & Multimedia Production – Directed and executed graphic design and video editing, crafting high-quality assets tailored for digital and social platforms. By combining strategic thinking, creative execution, and market insights, I played a key role in elevating brand storytelling and driving impactful audience engagement.

BAMBINIFASHION.COMInfluencer Marketing

Oct. 2022 - Dec. 2022Vienna, Austria

Baby AXIOOMarketing Content Associate

Apr. 2018 - Nov. 2022Greater Jakarta Area, IndonesiaBaby AXIOO is one of the leading photography companies specialized in baby/kids, maternity, and family portrait. As a marketing associate, I developed and executed strategic, data-driven social media campaigns, enhancing brand presence, audience engagement, and business impact. ✤Platform-Specific Content Strategy – Created and adapted content tailored for each social media platform, ensuring maximum reach, engagement, and brand consistency. ✤Creative Direction & Asset Production – Collaborated closely with graphic designers to produce high-quality, visually compelling social media collateral. ✤Trend Analysis & Innovation – Researched and monitored emerging social media trends, platform algorithms, and industry shifts, integrating insights into creative strategies. ✤Performance & Analytics – Tracked, analysed, and reported on KPIs, engagement metrics, and campaign performance, refining strategies for continuous growth. ✤Strategic Social Media Optimisation – Identified and implemented innovative tactics to enhance brand visibility, audience interaction, and conversion rates across digital platforms. ✤Cross-Department Collaboration – Worked closely with marketing, sales, and internal teams to strengthen online community building and align content with broader business objectives. ✤Content Planning & Calendar Management – Managed the social media content calendar, ensuring strategic alignment with key campaigns and promotional activities. ✤Lead Generation & Sales Integration – Designed and executed social media initiatives that drove sales leads and business opportunities for the marketing and sales teams. ✤Community Management & Engagement – Monitored discussions, analysed audience sentiment, and provided insights to shape content strategies and engagement tactics. With a strategic mindset, creative execution, and a deep understanding of digital landscapes, I played a key role in enhancing brand storytelling, engagement, and business growth.

Duma OfficialFashion Marketing & Content Associate

Sep. 2016 - Mar. 2018Greater Jakarta Area, IndonesiaAs a marketing specialist, I played a pivotal role in shaping the brand’s digital presence, ensuring a seamless blend of strategy, storytelling, and visual excellence to drive engagement and brand growth. ✤Social Media Strategy & Management – Led the daily management of social media accounts, crafting platform-specific strategies to enhance brand visibility and audience engagement. ✤Creative Direction & Campaign Development – Worked closely with the branding agency to conceptualise and execute product and campaign photoshoots, ensuring alignment with brand identity and market trends. ✤Content Planning & Execution – Managed the social media content calendar and scheduling, ensuring timely, relevant, and impactful storytelling across digital platforms. ✤Trend & Market Research – Continuously monitored and researched emerging social media trends, tools, and industry updates, integrating insights into creative strategies. ✤Brand Consistency & Audience Engagement – Ensured all digital touchpoints reflected a cohesive brand voice and aesthetic, fostering strong audience connection and loyalty. With a strategic mindset, a passion for visual storytelling, and a data-driven approach, I played a key role in elevating Duma Official’s social media presence and brand influence.

L'OréalDigital Marketing / Social Media Executive

Apr. 2016 - Aug. 2016Jakarta, IndonesiaAs a marketing specialist, I played a pivotal role in shaping the brand’s digital presence, ensuring a seamless blend of strategy, storytelling, and visual excellence to drive engagement and brand growth. ✤Social Media Strategy & Management – Led the daily management of social media accounts, crafting platform-specific strategies to enhance brand visibility and audience engagement. ✤Creative Direction & Campaign Development – Worked closely with the branding agency to conceptualise and execute product and campaign photoshoots, ensuring alignment with brand identity and market trends. ✤Content Planning & Execution – Managed the social media content calendar and scheduling, ensuring timely, relevant, and impactful storytelling across digital platforms. ✤Trend & Market Research – Continuously monitored and researched emerging social media trends, tools, and industry updates, integrating insights into creative strategies. ✤Brand Consistency & Audience Engagement – Ensured all digital touchpoints reflected a cohesive brand voice and aesthetic, fostering strong audience connection and loyalty.

L'OréalMarketing Intern

Aug. 2015 - Mar. 2016Greater Jakarta Area, IndonesiaStarted my journey as a marketing intern for the professional products division (L'Oréal Professionnel) and ended up working full time as a digital marketing executive. Worked directly under the product manager, I learned about marketing, brand management, product launching, and many more in the beauty industry.