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Work Background
Profesional independienteSocial Media, Content & E-commerce management
Feb. 2024MadridAfter a period of inactivity due to a joint problem in my wrist and its subsequent surgery, I decided to offer my services through platforms like Fiverr, with the aim of staying active and continue developing new skills. During this time, I had the opportunity to create and manage myplrhub.com, a platform dedicated to the sale of digital products. This project not only allowed me to put into practice my technical skills, but also to immerse myself in various strategic and operational areas. I designed from scratch the landing page for lead generation, implemented email marketing strategies, and managed advertising campaigns on Facebook Ads. In addition, I was responsible for the design and management of the Shopify website, the promotion of Instagram posts and TikTok posts. In parallel to this project, I have been constantly learning. I completed The Strategy course, focused on how to grow a business on Instagram, capture leads and generate sales, and I am currently taking Catalyst Collective, known as the âMBA of Instagramâ, created by Brooke Shelton, a former Meta employee. This course focuses on how to manage a business on Instagram and how to beat the platform's algorithm to achieve organic growth. In addition, I have integrated artificial intelligence into my processes, using tools like ChatGPT and the Blaze app to optimize my work and make more informed decisions. At the same time, I have launched a personal account where I share tips on Instagram communication and strategies, aimed at people who want to undertake in this social network. This multidisciplinary approach has allowed me to continue developing my skills, both technical and strategic, while maintaining a proactive attitude and always open to learning.
INECOEuropean Funds Communication Supervisor
Jul. 2022 - Jan. 2023MadridAt IngenierĂa y EconomĂa del Transporte (INECO) I have worked as a Communication Supervisor for the Recovery, Transformation and Resilience Plan (PRTR) of the European Funds (NextGenerationEU) for the Ministry of Transport, Mobility and Urban Agenda (Mitma). During this time, I have performed the following tasks: ⢠Management and supervision for the projects' communication. ⢠Write daily press summaries.
⢠Create and plan the content calendar and infographics for social media. ⢠Publish content on MITMA.es. ⢠Generate corporate communication content such as articles, press releases and monthly reports on the project's communication progress. ⢠Report on communication and future announcements for La Moncloa's website and social media. Example of work: web page for the 'adhesion of technological suppliers for the modernization of SMEs and self-employed transport companies'.
Bout Agency, Sac & Bags, Blue HealthcareCorporate Communication and Content Marketing
Oct. 2021 - Apr. 2022Madrid⢠Create the content strategy calendar for social media, web and blog (SEO).
⢠Metrics reports to measure the performance of content in social media, offering suggestions and recommendations.
⢠Generate and edit corporate communication content: newsletters, video, articles and interviews. ⢠Support in designing strategic communication plans. ⢠Media relations. Tools used: Hootsuite, Buffer, Trello, Excel, Google Analytics, Evernote, Ubersuggest, Facebook, Instagram.
El Confidencial Social Media Manager and Internal Communication
Aug. 2018 - Jul. 2021Pozuelo de Alarcón, Madrid For the Audience Development department at El Confidencial, I have been responsible for the organic growth and content positioning of Vanitatis' social media. In addition, I have helped to set up the internal communication of the company. These are the tasks I have performed: ⢠Planning, developing and executing content strategies in social media to increase followers, brand awareness and community, creating solid and lasting relationships
⢠Strategy and positioning: monitor competition and trends. ⢠Monthly metrics analysis of published content performance offering suggestions and recommendations.
⢠Copywriting for branded content.
⢠Contribution to the company's Internal Communication through the internal channel, activities and corporate publications on LinkedIn.
⢠Support in the design and creation of El Confidencial's corporate website, 'QuiÊnes Somos'. * See recommendation from Bårbara del Macorra, SEO manager at Vanitatis.
ÂĄHOLA!Social Media Manager
Apr. 2017 - Aug. 2018Madrid⢠Manage content from HOLA's website, FASHION and other lifestyle sections ('Cocina' and 'Estar Bien') and make it visible on Twitter, Facebook and Instagram in order to grow organic traffic.
⢠Corporate events coverage such as Fashion Weeks and movie awards.
24fabCommunication and Public Relations
Apr. 2016 - Mar. 2017Madrid ⢠Write reports and edit articles, interviews, press releases, dossiers, presentations and web content. ⢠Social Media management and set up Facebook campaigns. ⢠Support in organizing corporate events. ⢠Media Relations. Tools used: Google Analytics, Google Business Manager, Adobe Photoshop, Pic Monkey, Le Guide Noir, Facebook Business Manager, Tumblr blog, Office.
Revista COSASContent Editor and Editorial Deputy Editor
Nov. 2015 - Apr. 2016Lima Editorial Deputy Editor for MUST magazine: ⢠Editorial coordination.
⢠Content planning and management. ⢠Coordinate editorial content with contributors.
⢠Writing, editing and proofreading. ⢠Ensure the overall quality of the magazine. ⢠Pre-press coordination tasks. ⢠Oversee the whole production process up to publication. Digital Content Editor for COSAS.PE: ⢠Team coordination and task supervision.
⢠Content assignment.
⢠Write and edit features.
⢠Event coverage. Collaborations for commercial magazines: PerfumerĂas Unidas and 15minutos. * See recommendation from Ăscar Chaca.
Podium LatinoamĂŠricaDigital Editor
Mar. 2015 - Nov. 2015Lima⢠Writing and organizing content for the web and print edition. ⢠Text editing. ⢠Social media publishing. ⢠Productions and styling. ⢠Event coverage.
PlateselectorJournalist
Jan. 2015 - Apr. 2015MadridContribution to Plateselector's website writing restaurant articles.
VogueBranded Content Journalist
Jan. 2014 - May. 2015Madrid⢠Branded Content journalist for the commercial department at Vogue. ⢠Contributor for the print and digital magazine. * See recommendation below from Yolanda Sacristån, former editor-in-chief of Vogue Spain.
Hearst MagazinesJournalist (internship) at AR Magazine
Jun. 2011 - Aug. 2011Madrid⪠Fashion, beauty and lifestyle journalist.
⪠I supported the editorial department with social media (Pinterest), selecting images and other daily duties within the fashion and art department.
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