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6
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Work Background
Suck It Up StrawsCo-Founder
Mar. 2019Queensland, AustraliaI wanted to develop a stainless steel straw company with a difference, we sell stainless steel straws to the individual but also to companies. We offer competitive retail rates and provide a solution to the hospitality industry that makes our stainless steel straws cheaper and better for the environment than paper straws. Our Straws are all dishwasher safe and come in a variety of colours and sizes for most applications. A dishwasher rack made specifically for the efficient and effective cleaning of Stainless Steel Straws in a commercial-grade setting. Restaurants, Cafe's, Bars, Airlines, Aged Care and other hospitality service providers have been asked to become more eco and environment-friendly. This comes at a cost to either their level of customer service and satisfaction (by using paper straws) or an expense in time and cost by using stainless steel straws. Suck It Up Straws have solved this problem with this world-first invention, making stainless steel straws half the cost of paper straws (per use).
During 4 months of operating, we have had over 10,000 dollars of online sales, $4000 in cash sales (markets and events) doubled our product range and applied for a patent. We are in a handful of retail brick and mortar stores with expected projection to see us in 50 stores by the end of the year. With our patent rack, we have the ability to expand our market into the hospitality industry with a projected increase of 600% in revenue in 12 months.
DIB QLD PTY LTDFounding Director/ Owner
Jun. 2017Queensland, AustraliaAs a Co-founder of DIB, SIU I am an entrepreneur who worked with my other co-founders to establish and direct the activities of starting DIB QLD PTY LTD, before buying our Gutter Knight Franchise and starting from scratch Suck It Up Straws. This dynamic role blessed me with responsibilities that included - identifying market opportunities
- identify products that can fill a specific niche, - develop business plans and forecasts, - and conducted (still conducting) early marketing activities to build brand awareness and excitement for DIB QLD, and currently, specifically Suck It Up Straws.
-Research and Develop our own Patented Product.
New Zealand Defence ForceSocial Media Manager / Virtual Recruiting Officer DRO
Jul. 2015 - Jan. 2017Wellington / Palmerston North Collaborate with external marketing agencies on the use of social media within the Defence Force on the “Force for NZ” campaign. Assist the DRO marketing team and Business Project Officer on ABL campaign in guidance with NZDF strategy and Department of Public Affairs policy.
Review the fundamental tasks marketing had whilst under DRO management.
Develop the DRO Communication Strategy around understanding what “marketing gaps” social media could fill, make sure they are in accordance with the DRO and NZDF objectives and policy.
Deliver and implement the DRO Communication Strategy 2015 to DRO HQ and stakeholders.
Enabled Virtual Recruiting with the use of social media across the NZDF.
Use of social media in the Defence Recruiting Organisation project lead.
Develop and deliver Social Media Policy within DRO, current NZDF policy was too vague for the intended social media use of DRO. Develop, deliver and lead core social media processes within DRO. Built the social media candidate/customer (prospective recruit) journey model. Enabled Campaign Attract, Retain and Train.
Successfully led Force Fit Manawatu.
New Zealand Defence ForceSocial Media Manager / Advisor
Jul. 2014 - Jul. 2015NZDF Defence House WellingtonTarget audience analysis.
Conducted market segment, research and analysis.
Social Media mediums analysis Aug 14 to present Facebook, Twitter.
Researched tactics and learnt Social Media strategies.
Wrote and implemented strategies, policies and recommendations for social media marketing.
Social Media Marketing Strategy presentations to the Chief of Army (CA) and Sergeant Major of the Army (SMA)
Coordinated art and graphics creation for effective promotion of NZDF(took photos, photo research, built web pod casts).
Coordinated live web feeds.
Data based all media content.
Directed and coordinated marketing activities and policies to promote employees and .
Consulted with personnel to determine projected demand, need for points of discussion.
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Coordinated and participated in promotional activities with NZDF appearance.
Project managed the SMA photo comp for 2014 inclusive of marketing and all material.
NZDFArmy Combat Driver
Dec. 2008 - Jul. 2014Palmerston North / Wellington / BurnhamSoldiering skills, weapon handling, survival, First aid and ready to react.
Class 1,2,3,4 5 Full Licenses.
Class 6 Restricted.
Dangerous goods, Forklift and Passenger endorsements.
Defensive driving.
Cleaning and maintenance of Class 2 and 4 Trucks.
Servicing of Class 1-5 Military vehicles.
Leadership, regimental and other life skills.
Operational driver of 4x4 and 6x6 wheel vehicles on all terrain.
Kept physically and mentally fit.
First aid certificate (NZQA) and Defense First Aid.
NZQA National Certificate Four wheel driving.
Deployed to Antarctica 2013 and 2014 to drive Class 5 Vehicles on all terrain including Ice.
Recruiting Tour of Duty March -July 2012.
VIP Driving Chief of Army NZ, Singapore, Thailand, India, Australia.
Motorcade driving (Chief of USA Army). Police Driving School Sep 2013.
Developed and led training programmes in preparation for combat.
Operated and maintained communications equipment.
Transport NCO (dispatch, fleet manager).
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