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Work Background
Cumberland Youth and Family Services - Formerly Cumberland Presbyterian Children's HomeDirector Of Communications
Jul. 2022 - Aug. 2023United StatesLed a strategic overhaul of marketing and communication strategies, significantly enhancing audience engagement, funding, and program success. Under my leadership, my team adopted advanced digital marketing techniques, optimizing resources and fostering a culture of innovation and growth-oriented thinking. This visionary approach not only met but exceeded organizational objectives, demonstrating a strong command of industry-leading strategies and a commitment to driving sustainable success. Key Takeaway:
Spearheaded an integrated digital marketing strategy, leading to a historic $1M increase in
fundraising through innovative social media campaigns and revitalized email marketing.
Leveraged journey mapping and audience segmentation to boost engagement by 92%,
driving organizational alignment and strategic collaboration across leadership and
stakeholders to elevate brand presence and impact.
Sean Zeigler CreativeCreative Director at Sean Zeigler Design Consultancy
May. 2016DentonI lead a full-service consulting firm, enhancing client marketing strategies and delivering measurable outcomes across digital, social, and print platforms. My expertise in crafting and implementing comprehensive strategic plans optimizes client relations and maximizes resource efficiency, ensuring high client satisfaction and retention. As a leader, I orchestrate a nationwide network of remote top-tier talent, providing customized, budget-conscious solutions that resonate on a global scale and drive substantial business growth. Key takeaway:
Led end-to-end strategic creative and marketing initiatives across multiple channels, overseeing
complex projects for diverse markets and compliance environments, including healthcare clients
like Teledoc and Access Health. Spearheaded high-impact campaigns and communication strategies, driving a 15% increase in client onboarding for Access Health through optimized sales decks and a Google paid advertising strategy that achieved a 4.5% click-through rate and 6% lead conversion. Directed comprehensive agency operations, coordinating external talent to deliver bespoke creative
solutions within budget and quality standards.
University of North TexasBrand and Creative Services Director
Aug. 2005 - May. 2016Denton, TexasLed brand management and marketing initiatives, pivotal in elevating the university to Tier 1 status through innovative campaign leadership. Directed a team of design and marketing professionals, orchestrating the development of award-winning campaigns that consistently upheld brand integrity across multiple platforms. My leadership extended to crafting strategic plans, developing comprehensive brand guidelines, and fostering effective team collaboration, all of which significantly enhanced the university’s growth and reputation. Key Takeaways:
Spearheaded a comprehensive brand strategy rejuvenation, architecting and executing UNT’s
brand guidelines that unified identity coherence across all platforms, ensuring a 98% adoption
rate among 3,400 faculty and staff. This initiative reinforced UNT’s visual communications,
resulting in smoother campus-wide implementation and elevating the university’s image and cohesion. Led cross-functional teams of web developers, designers, and marketing professionals in producing
diverse digital and print materials that won national awards. Cultivated a culture of creativity and
innovation through mentorship, continuous improvement, and collaboration, driving successful
brand adoption and strategy execution across the campus. Drove strategic initiatives that increased student enrollment from 32,000 to 38,000, leveraging
targeted marketing campaigns and enhanced recruitment strategies. Led efforts that generated
$210M in endowments by aligning donor engagement strategies with capital development goals,
underscoring the impact of well-executed brand communications on institutional growth. Designed and implemented operational processes that managed large-scale workflows efficiently,
boosting team productivity and morale without compromising timelines or quality. This approach
optimized cross-functional collaboration and project delivery across the university.
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