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Work Background
RxBenefits, Inc.Copywriting Manager
Feb. 2022 - Mar. 2024Birmingham, AL• Helmed a small but mighty copywriting team.
• Oversaw consistency of brand voice throughout marketing department.
• Managed campaigns from conception and concept development through execution.
• Led a biweekly concepting/brainstorming/creativity-flexing session for nationally distributed creative team of 10+ to keep creative muscles toned amid an occasionally staid industry.
• Rewrote an entire B2B website for a C audience, with 700+ visits in the first three months
RxBenefits, Inc.Senior Creative Copywriter
Apr. 2021 - Feb. 2022Birmingham, Alabama, United States• Wrote everything from short-form video to web copy to infographics to email campaigns touting the importance of and promoting products for pharmacy benefits optimization.
• Revised creative strategy for email, increasing open rate by 7.5% and CTR by 23.0%
• Became a preferred ghostwriter among the Clinical team for ability to turn scientific/healthcare topics into readable, accessible articles.
o2ideasSenior Copywriter
Jul. 2013 - Jun. 2016Birmingham, AL• Created copy for print, web, radio, video, social media, and comic strip.
• Generated award-winning creative for clients including Verizon, Honda Manufacturing, BBVA, Buffalo Rock, and more.
• Spearheaded a localized internal communication campaign that decreased churn by 35%, such that the client returned for a four-state regional rollout.
• Achieved Best-in-Show ADDY honors for grape soda 100th anniversary campaign that included print, outdoor, web, packaging, and a vintage airplane.
• Taught a junior copywriter who'd never attended a sporting event to write live-read copy for football announcers.
Caperton Gillett CreativeFreelance Copywriter
Jan. 2010Birmingham, AL• Slide in seamlessly to generate exceptional creative work, supplement creative staff, handle overflow, and fill in skill gaps for agency, in-house, and independent clients.
• Create web copy, print ads, content, video scripts, advertising and marketing collateral, and essentially any other needed creative output. Grandclients include Google, BBVA, Valvoline, and many others.
• Published an eBook about the use of AI by agency and in-house marketing teams, with 200+ downloads
• Fluent in infertility, construction, high-asset banking, pharmaceuticals, healthcare, water quality monitoring, soft drinks, employment law, and more.
UAB Creative & MarketingSenior Copywriter
Jul. 2006 - Jun. 2013Birmingham, AL• Crafted compelling, vivid concepts and copy for print ads, commercials, marketing, collateral, web and print periodicals, and the occasional holiday card or t-shirt.
• Revamped and rewrote entire student recruitment campaigns—twice—personally, saving $25K in not engaging outside consultants.
• Managed two magazines for UAB Periodicals Group and contributed to multiple others.
• Once called “the Voice of the University” by someone I’m fairly sure was being serious.
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