VWV Group SAManaging Director at Tribe Activations - Business Unit within the VWV Group
Mar. 2012 - Dec. 2019Johannesburg, Gauteng, South AfricaAs a Co-Founder of Tribe Activations, I played a key role in the growth and development of the business as the Managing Director. During my tenure, I oversaw the evolution of the company from a small events staffing business to a successful brand activations agency. We began by recruiting students to work part-time at events, but through this discipline, we identified a new opportunity to expand into brand activations. We went on to serve major brands such as British American Tobacco, South African Breweries, Orange, JTI, and Discovery Health. Thanks to our work with global brands, I had the privilege of working in countries such as Australia, Portugal, Kenya, Nigeria, Namibia, Mozambique, and Zambia. I left the role at the end of 2019.