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Work Background
WavetecBusiness Development Manager
Apr. 2023Dubai, United Arab Emirates · On-site Identifying new business opportunities by researching and analyzing the Middle Eastern market, including identifying potential clients and competitors.
Developing and implementing sales strategies to reach and exceed sales targets.
Building and maintaining strong relationships with existing clients, ensuring customer satisfaction and identifying opportunities for upselling and cross-selling.
Vendi - Vending Machines CompanyChief Operating Officer
Mar. 2021 - Mar. 2023Asia Developed intensive business strategies, short-term goals, and long-term objectives; successfully achieving a 17% MoM and 60% YoY growth within 1 year;
Effectively managing team of over 50 employees in 3 cities and spearheading overhaul of various underperforming departments to reduce stagnation and increase growth and productivity;
Led and managed quarterly meetings with the Board of Directors; oversaw all company operations. Built and maintained professional relationships with potential partners and investors;
Successfully carried out integration with E-Wallets and Microfinance Banks to increase revenue and promote digital Payments in Pakistan, resulting in 28% of total throughput being generated from Digital Payments across multiple modes – NFC, QR etc.;
Introduced Vendi’s Mobile App, growing to a total base of 30,000+ customers, and maintaining a churn-rate of less than 35%;
Improved core business KPIs, including increasing number of transactions, increasing Gross Profit, complaint resolution and bottom line, with a success rate of more than 90%;
Fostered change in company culture to be more open, transparent, and accountable
Bank Alfalah LimitedManager - Business Strategy & Product
Oct. 2018 - Mar. 2021Pakistan- Leading formulation, execution, and monitoring of business strategy for Digital Payments unit, and Proximity Payments sub-unit;
- Team lead for technical documentation and business reporting, including generation of business requisition documents, technical proposals, and use cases for paperless payments and digital ecosystems for malls, hospitals, and educational institutions; - Leading end-to-end management of merchant on-boarding, including partnerships with various retail brands, restaurants, and cafes. - Monitoring team KPIs with respect to acquisition, engagement, and retention of customers for long-term business objective fulfillment;
- Ensuring smooth execution of functional and group-level campaigns, from idea conception to budget allocation to execution, by virtue of efficient stakeholder management;
Vendi - Vending Machines CompanyHead of Sales and Marketing
Jul. 2017 - Sep. 2018karachi- Developing Vendi’s strategic goals, identifying business opportunities, building key relationships and maintaining knowledge of market conditions; - Developing feasibility reports and business models
- Developing growth strategy focused on financial gain & customer satisfaction
- Working with stakeholders (sales, product, engineering, partners, etc.) to identify go-to-market strategies
- Overlook Vendi's Operations and monitoring Dashboard daily
Vendi - Vending Machines CompanyBusiness Development Manager
Apr. 2015 - Jun. 2017Looking after the business development of Wavetec's new & innovative product, Vendi, the smart vending machine.
WavetecSales Engineer
Aug. 2014 - Mar. 2015Karachi
Karachi Port TrustOperations Management Intern
Jun. 2013 - Jul. 2013Karachi
Pakistan State Oil Company (PSO)Operations Intern
Jun. 2012 - Jul. 2012KarachiWorked as an intern in the operations department
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