Gabriel Gonzalez

Data Analytics & Insights Manager @Solopreneur

Brazil💸 Marketing✔️ ITBusiness OwnerMarketing Analytics Manager👍 Sales & BizDev✨ Business OwnerBI Analyst

With 12 years in digital marketing, focusing on Business Intelligence (BI) and Digital Analytics, I've enhanced data-driven strategies in various sectors, including advertising and e-commerce. My background includes a Marketing degree, an MBA in Data Science, and specializations in areas such as Online Media and Futurology, plus certifications in SQL and AI. As a Senior Data Analytics Manager at a leading Brazilian advertising agency, I headed a 12-person BI team, delivering insights for brands like Cisco and John Deere. My experience also spans roles as BI Manager, developing data visualization and analysis skills, and the leadership of marketing projects at Globo Communications Group and AB/InBev. I'm currently dedicated to refining data processes and team management.

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Work Background

Sport Club Corinthians PaulistaData & Insights Lead

Oct. 2023 - Feb. 2024São Paulo, Brazil

AdventuresData Analytics & Insights Sr. Manager

May. 2022 - Sep. 2023São Paulo, Brazil• Leading a 12 people Data Analytics & Insights team. Decision Intelligence • ETL • AI (Certified) • SQL • Cloud • Google Tag Manager • Google Analytics 4 (Certified) • Looker Studio • Google Ads (Certified) • Meta Ads • Hubspot (Certified) • Hotjar • Similarweb • Supermetrics • Power BI Served Accounts: • Ademicon • AME Digital • Australian Gold • Cisco Systems • Disney • Domino's Pizza • Grupo Raça Agro • Grupo Santa • iFood • InfinitePay • Instituto Brasal • John Deere • Justo Supermercados • Kwai • Mercado Pago • Meu Financiamento Solar • Ri Happy • Sabin Medicina Diagnóstica • Seda • Sthorm • Stone • Tinder • Yappy Odontologia • ZAP Imóveis

PepperyBusiness Intelligence Manager

May. 2021 - May. 2022• Leading a 4 people Business Intelligence & Insights team. Served Accounts: • ARNO (Groupe SEB) • Rochedo (Groupe SEB) • Asus Computers • Aurora Alimentos • BRMALLS • Credsystem • Digital Favela • Energisa • Frooty Açaí • Gerando Falcões • Giraffas • GM Financial • Infant Hospital Sabará • Pensi Institute • Jobst (Essity) • Actimove (Essity) • Leukoplast (Essity) • Tork (Essity) • Locaweb • Melhor Envio • Monster Energy • Palmeiras • Portocred • Raiar Organic Products • Veja (RB) • SBP (RB) • Bom Ar (RB) • Lysol (RB) • Harpic (RB) • Vanish (RB) • Sodexo • The Chemist Look

PepperyBusiness Intelligence Coordinator

Oct. 2019 - May. 2021São Paulo Area, Brazil• Responsible for the success of media KPIs of several clients. • Tracking of several web analytics tools and media platforms, operating on multiple channels. • Implementing tags on websites and apps for data collection and subsequent analysis. • Designing dashboards for the management of performance indicators in campaigns, focused on conversion rates optimization. • Assembling periodic reports, always rich in strategic insights and business recommendations. • A remarkable result obtained was the increase in the average session duration on both websites of Arno and Rochedo (Groupe SEB).

Independent ConsultantData Strategies Consultant

Mar. 2018 - Oct. 2019• After founding Adapta Data, I began my work with 'Vtex', e-commerce platform, participating in the growth team with emphasis on SMBs. Subsequently, at the digital agency 'Kindle', I served clients such as the Ronald McDonald Institute, Brasas English Course, and the multinational energy company ENEL, delivering media analyses and strategic solutions. I then joined '021 Innovation', providing tech solutions to the Estácio University Group, contributing to increased efficiency in billing processes.

GloboProduct Analyst (Music Products)

Sep. 2016 - Feb. 2018Rio de Janeiro Area, Brazil• Planning of new products and conducting all of its development stages. • Definition of product launch strategies and promotion cycles. • More than 70 new products released, offered in multiple formats and platforms. • Planning and execution of market studies, following the evolution of consumer behavior, pointing out weaknesses and opportunities of improvement. • Data analysis that culminated in the restructuring of the casting (in which I also worked directly), leading to an assertive decrease of it and consequently, saving approximately R$ 1 million in 2018.

EuroconsumersDigital Business Development Analyst

Feb. 2016 - Sep. 2016Rio de Janeiro Area, Brazil• Drive actions towards the development of new business through digital transformation. • Direct involvement in the conception of a new business-oriented digital environment focused on the optimization of usability, conversion rates and diversification of revenue sources for the group. Within this, I coordinated communication agencies for several deliveries, conducted A/B tests, made daily CTR evolution trackings and user journey/UX improvements. • Proposition of new partnership models, expanding the portfolio of offered advantages to subscribers and growing value perception of the service. • Negotiation of strategic partnership with Brazil's biggest retail group, Magazine Luiza, kicking off the advantages club of Euroconsumers in the country.

Zoom.com.brMedia Sales Analyst

Jan. 2015 - Feb. 2016Rio de Janeiro Area, Brazil• Commercial relationship development with emphasis on retention and negotiation of media investments. • Optimization of campaign results delivered to the retail clients, through the analysis of data of the competitive scenario, leading to new strategies of pricing, definition of more aggressive offers and better positioning in the search results. • More than 70 clients, among them C&A, Polishop and several niche stores with which I maintained outstanding commercial relationships, leading to the result of approximately R$ 1 million in negotiated media investments.

AmbevMarketing Supervisor

Nov. 2013 - Jul. 2014Rio de Janeiro Area, Brazil• Monitoring of key areas of the city, ensuring the sovereign presence of ambev brands. • Negotiation of thematic tailor-made setting projects, increasing brands visibility on bars and pubs. • Strategic support to the sales managers with analysis of performance data and management reports, helping guide the efforts of sales teams, expanding the coverage of key company products in the market. • Outstanding participation in the special operation FIFA World Cup 2014, reinforcing coverage and visibility, helping the company reach a market-share close to 90% of the beer market in Rio de Janeiro.

B2W DigitalRetail Analyst (Trainee)

Jun. 2013 - Nov. 2013Rio de Janeiro Area, Brazil• Selection, strategic pricing and positioning of main deals in different channels. • Ensure the fulfillment of sales objectives, balancing price and markup indicators. • Inventory management, participating in negotiations with the industry, drawing up proposals and issuing orders, supervising them until delivered to the distribution centers. • The company recorded gross revenue of approximately R$ 7 billion in the year, a scenario in which the electronics department participated with the 3rd highest billing and I was able to assist with data analysis, guiding the optimization on the performance of product lines.