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Work Background
Mink MojoCo-founder and Owner
Jan. 2024Professional services agency specialized in interim and fractional management with focus areas of sales, marketing, product development and team development and management.
Boost GroupChief Product Officer
May. 2022 - Dec. 2023Led Category Management, Innovation and Design, Procurement and Quality teams based in The Netherlands, Germany, Hong Kong, Shanghai, and the UK.
International Product Development · Cross-functional Team Leadership · Business Strategy · P&L Management · Category Management · Recruiting · Team Development
Boost GroupManaging Director Asia Pacific
Sep. 2019 - Feb. 2023Initiated and established Boost’s business in Asia pacific end of 2019. Within the first year, overachieved target with factor 10. As sole contributor, during strict COVID-19 travel restrictions, developed, pitched and sold five programs in Singapore, Indonesia, Australia, and New Zealand, generating US$20M in turnover and ~USD$6.5M EBITDA.
BrandLoyaltyBusiness Director Licensed Promotions, APAC
Mar. 2015 - Mar. 2018Hong KongCreated and headed up the licensed promotions team in Hong Kong. Responsible for recruiting and developing the cross-functional international team, responsible for selling and successfully executing all license based loyalty promotions in Asia Pacific.
Club Soda ltdCo-founder and Owner
Oct. 2013Boutique marketing agency specialized in creating digital marketing strategies and developing technology solutions for start-ups and SME’s.
Web design | App design | Workshops | Branding | Personal branding | SEO | Content strategy | Concept development | Copywriting | Marketing automation | Social media management | Email marketing | Startup | Business development
TCCBusiness Development & Creative Manager
Jul. 2013 - Nov. 2014Hong KongIn 2013 my ambition was to move abroad, and after receiving a job offer at TCC, we relocated to Hong Kong. At TCC I was responsible for developing, selling and implementing Sports and Entertainment Campaigns for the Australian and New Zealand market.
Boost GroupDirector Concept Strategy & Development
Aug. 2009 - Jul. 2013Hulst, the NetherlandsIn charge of the internal creative agency as well as several client accounts. Loyalty Marketing | Project management | Creative process | Product Development | Team Leadership | P&L responsibility | Marketing strategy | Concept development | Retail Marketing
DVN GroupAccount Executive
May. 2008 - Aug. 2009Gent Area, BelgiumDVN is an advertising company specialized in direct marketing. Working at DVN laid the foundation for my career as it thought me everything I need to know about marketing and advertising. Direct Marketing | ATL | BTL | Account Management | advertising | PR
DSPCGeneral Manager
Mar. 2007 - May. 2008DSPC is an aluminum foundry specialized in casting high-precision aluminium prototypes for the automotive sector. I maintained the daily operation of the company and headed up sales and project management. General management | Automotive | Mould making | Autocad | rapid prototyping
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