Noha Zeid - CMO | VP Marketing, Vodafone|Careem|Talabat|Property Finder

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Work Background

Property FinderVice President Marketing

Apr. 2023Dubai, United Arab Emirates · On-site

talabatSenior Regional Marketing Director

May. 2021 - Apr. 2023Dubai, United Arab Emirates- Leading Regional Marketing for MENA across 8 markets ( UAE, Kuwait, Egypt, Qatar, Jordan, Bahrain, Oman, and Iraq). - Heading regional marketing departments of planning, performance marketing and partnership marketing. - Setting marketing strategies in various countries and supervising their GTM execution. - Supervising marketing budget management and marketing channel allocation to guarantee maximum ROI. - Ensuring talabat is successfully positioned as a leading multi-vertical player and a loved brand in Food and Q Commerce. - Accelerating efficient growth on various digital channels while leveraging latest tactics in performance marketing - Launching new ventures like subscriptions programs, loyalty, and Dine In. - Ensuring successful marketing collaboration with key strategic partners in various industries F&B, Retail and Banking. - Introducing efficient cross-selling and upselling techniques to increase transaction per user

CareemRegional Brand and Marketing Director (KSA,GCC, Egypt, Levant, Pakistan)

Jan. 2019 - Apr. 2021Dubai, United Arab Emirates- Leading a marketing organization of 30+ marketeers in 8 countries including a regional team in basecamp in Dubai. - Manage various verticals including ride hailing, deliveries and payment with an accountability of trip and revenue targets - Set launch strategies for new markets with a full go to market plan - Guide performance efficiencies across all consumer offerings - Supervise the creation of regional campaigns and content curation as well as the roll out of global brand campaigns across the markets - Ensure knowledge sharing among various markets across various platforms

CareemMarketing Manager for Emerging Markets (Levant, North Africa, and Turkey)

Jan. 2018 - Dec. 2018Dubai, United Arab EmiratesLeading the captain marketing function across 7 countries in Levant, North Africa and Turkey. - Creating a communication bridge between captain and customer communication under the overall Careem brand. - Promoting the captain brand and showcasing it to boost captain acquisition. - Responsible for all brand online and offline acquisition communication. - Improving captain communication experience across all touch points leading to increase in captain engagements and retention. - Ensuring that all city markets are rolling out communication that are in line with overall Careem brand strategy and identity.

VodafoneCommercial Manager, Roaming

Jan. 2015 - May. 2016Cairo, Egypt Develop roaming strategy  Working closely with Vodafone Group on implementing worry free roaming agenda across footprint  Running the full product portfolio annual commercial activities calendar  Responsible for the P&L of the consumer Voice Data and SMS revenues  Responsible for the E2E customer experience of Vodafone Roaming base

VodafoneInternational and Roaming Senior Team Leader

Oct. 2010 - Dec. 2014Cairo, Egypt Develop & ensure proper execution of the Post-Paid Int. & Roaming Strategy & Plan  Implement Post-Paid International & Roaming Propositions  Expand the understanding of Post-Paid International& Roaming market  Growing the international and roaming penetration within postpaid base

VodafoneADSL Team Leader / Senior Team Leader

Nov. 2007 - Oct. 2010Cairo, Egypt Collaborated in implementing the strategic initiative of tapping into the internet market  Own the development of the 5 year DSL strategy to be included in Vodafone Egypt’s 5 year plan (LRP)  Work with support functions to ensure strategy is reflected on their plans and business profitability is maximized.  Participate on all the commercial planning activates in terms of calendar creation and prioritization of the commercial activates  Own all acquisition propositions and promotional activities.  Monitor and propose acquisition activities through different channels  Work with Marketing Communications to develop appropriate support materials and communication items necessary for a successful product launch into the market.  Support in preparing solid launch plans for each propositions, including metrics to monitor post launch.  Recommend future Propositions to increase our customer's entanglement and position Vodafone as technology leader.

Raya HoldingMarketing Senior Executive / Marketing Specialist

May. 2005 - Oct. 2007Cairo, Egypt Ownership of the corporate brand development and internal branding for all subsidiaries.  Supervising external agencies on various below the line marketing activities and collaterals  Leading a team of 5 employees in organizing Raya Summit; Raya’s most important corporate event.  Editor in Chief of Raya’s External newsletter; Connect.  Editor in Chief of the internal newsletter.  Responsible for revamping the intranet  Planning the corporate events agenda, analyzing the event statistics and preparing post event reports.  Organizing employee recognition activities.  Teaming up with the IT Department to design an automated Customer Database using an Oracle Module

AMIDEASTMarketing Executive

Aug. 2004 - May. 2005Cairo, Egypt Proposing the marketing strategy for AMIDEAST / Egypt.  Setting and implementing the marketing plan for the English Language Programs Unit.  Communicating with advertising agencies and various magazines on different design, placement and pricing of the AMIDEAST ads.  Designing of questionnaires and conducting focus groups.  Organizing 3 conferences in collaboration with the United States Embassy and handling all logistics required.  Conducting corporate sales visits to market for the unit’s services.