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Work Background
Property FinderVice President Marketing
Apr. 2023Dubai, United Arab Emirates · On-site
talabatSenior Regional Marketing Director
May. 2021 - Apr. 2023Dubai, United Arab Emirates- Leading Regional Marketing for MENA across 8 markets ( UAE, Kuwait, Egypt, Qatar, Jordan, Bahrain, Oman, and Iraq).
- Heading regional marketing departments of planning, performance marketing and partnership marketing.
- Setting marketing strategies in various countries and supervising their GTM execution.
- Supervising marketing budget management and marketing channel allocation to guarantee maximum ROI.
- Ensuring talabat is successfully positioned as a leading multi-vertical player and a loved brand in Food and Q Commerce.
- Accelerating efficient growth on various digital channels while leveraging latest tactics in performance marketing
- Launching new ventures like subscriptions programs, loyalty, and Dine In.
- Ensuring successful marketing collaboration with key strategic partners in various industries F&B, Retail and Banking.
- Introducing efficient cross-selling and upselling techniques to increase transaction per user
CareemRegional Brand and Marketing Director (KSA,GCC, Egypt, Levant, Pakistan)
Jan. 2019 - Apr. 2021Dubai, United Arab Emirates- Leading a marketing organization of 30+ marketeers in 8 countries including a regional team in basecamp in Dubai.
- Manage various verticals including ride hailing, deliveries and payment with an accountability of trip and revenue targets
- Set launch strategies for new markets with a full go to market plan
- Guide performance efficiencies across all consumer offerings
- Supervise the creation of regional campaigns and content curation as well as the roll out of global brand campaigns across the markets
- Ensure knowledge sharing among various markets across various platforms
CareemMarketing Manager for Emerging Markets (Levant, North Africa, and Turkey)
Jan. 2018 - Dec. 2018Dubai, United Arab EmiratesLeading the captain marketing function across 7 countries in Levant, North Africa and Turkey.
- Creating a communication bridge between captain and customer communication under the overall Careem brand.
- Promoting the captain brand and showcasing it to boost captain acquisition.
- Responsible for all brand online and offline acquisition communication.
- Improving captain communication experience across all touch points leading to increase in captain engagements and retention.
- Ensuring that all city markets are rolling out communication that are in line with overall Careem brand strategy and identity.
VodafoneCommercial Manager, Roaming
Jan. 2015 - May. 2016Cairo, Egypt Develop roaming strategy
Working closely with Vodafone Group on implementing worry free roaming agenda across footprint
Running the full product portfolio annual commercial activities calendar
Responsible for the P&L of the consumer Voice Data and SMS revenues
Responsible for the E2E customer experience of Vodafone Roaming base
VodafoneInternational and Roaming Senior Team Leader
Oct. 2010 - Dec. 2014Cairo, Egypt Develop & ensure proper execution of the Post-Paid Int. & Roaming Strategy & Plan Implement Post-Paid International & Roaming Propositions
Expand the understanding of Post-Paid International& Roaming market Growing the international and roaming penetration within postpaid base
VodafoneADSL Team Leader / Senior Team Leader
Nov. 2007 - Oct. 2010Cairo, Egypt Collaborated in implementing the strategic initiative of tapping into the internet market Own the development of the 5 year DSL strategy to be included in Vodafone Egypt’s 5 year plan (LRP)
Work with support functions to ensure strategy is reflected on their plans and business profitability is maximized.
Participate on all the commercial planning activates in terms of calendar creation and prioritization of the commercial activates Own all acquisition propositions and promotional activities.
Monitor and propose acquisition activities through different channels Work with Marketing Communications to develop appropriate support materials and communication items necessary for a successful product launch into the market.
Support in preparing solid launch plans for each propositions, including metrics to monitor post launch.
Recommend future Propositions to increase our customer's entanglement and position Vodafone as technology leader.
Raya HoldingMarketing Senior Executive / Marketing Specialist
May. 2005 - Oct. 2007Cairo, Egypt Ownership of the corporate brand development and internal branding for all subsidiaries. Supervising external agencies on various below the line marketing activities and collaterals
Leading a team of 5 employees in organizing Raya Summit; Raya’s most important corporate event.
Editor in Chief of Raya’s External newsletter; Connect. Editor in Chief of the internal newsletter. Responsible for revamping the intranet
Planning the corporate events agenda, analyzing the event statistics and preparing post event reports.
Organizing employee recognition activities. Teaming up with the IT Department to design an automated Customer Database using an Oracle Module
AMIDEASTMarketing Executive
Aug. 2004 - May. 2005Cairo, Egypt Proposing the marketing strategy for AMIDEAST / Egypt.
Setting and implementing the marketing plan for the English Language Programs Unit.
Communicating with advertising agencies and various magazines on different design, placement and pricing of the AMIDEAST ads. Designing of questionnaires and conducting focus groups.
Organizing 3 conferences in collaboration with the United States Embassy and handling all logistics required.
Conducting corporate sales visits to market for the unit’s services.
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