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Work Background
Balloon ExpressManaging Director
Mar. 2017 - Dec. 2020Woodbridge ON · On-siteIn this capacity, I train staff for better customer service and sales, negotiate and on-board new corporate clientele and implement sales and marketing strategies. Some of my most notable achievements while undertaking tasks in this position include:
➙ Streamlining the ordering process with regard to event coordination by adopting a consultative approach ➙ Synchronizing branding, marketing and merchandising to suit local consumer demographics which enhanced the business’s competitive edge and increased customer retention ➙ Increasing the overall shop revenue by monitoring KPIs, leveraging user generated content and niche marketing strategies
Funnel Growth PartnerDigital Transformation Advisor & Brand Strategist
May. 2015Ontario, Canada · Remote➙ Brand Strategist specializing in Prospect Research and High-Potential Lead Identification
➙ Elevating brands through meticulous prospect research within various markets, uncovering high-potential leads that drive business growth.
➙ Leveraging a diverse toolkit of lead generation tools and strategies to efficiently pinpoint, evaluate, and capture promising leads, maximizing conversion possibilities.
➙ Amplifying brand presence by seamlessly collaborating on social media, email, and event marketing campaigns, translating into heightened brand visibility and engagement.
➙ Nurturing leads across multifaceted sales funnels, offer creation, prompt query resolution, and comprehensive insights into our array of products and services. Let's connect and explore how my passion for strategic brand advancement and proven expertise in lead generation can contribute to your brand's success. Open to collaboration and new possibilities! 👇
Automated Recruitment Services User Experience Manager
May. 2015 - Apr. 2016Toronto, OntarioNotable Accomplishments ➙ Enhanced functionality and usability for key audiences by developing user personas and scenarios ➙ Optimized brand identity and concept through the implementation of A/B testing on various marketing campaigns ➙ Increased audience engagement and optimized conversion rates through the use of social media campaigns, including CMS Layout & design, SEO/AdWords, landing pages, Facebook retargeting and Email Marketing
Bell/SourceGeneral Manager
Apr. 2012 - Jul. 2013MississaugaNotable Accomplishments ➙ Consistently met and exceeded monthly KPI rankings ➙ Effectively coordinated sales and staff training sessions to enhance business productivity ➙ Increased revenue in both B2B and B2C strategies, thereby winning a number of internal contests ➙ Successfully promoted marketing campaigns contributing to increased brand awareness and customer referrals
FaithLife FinancialFinancial Advisor
Jun. 2010 - Aug. 2011Southern OntarioNotable Accomplishments ➙ Assessed and developed investment strategies for high net worth clients $100k-$2m+
➙ Consulted with new and existing clientele leading to the achievement of a steady 6-10% ROI’s in investment portfolios ➙ Implemented supportive practices and monitored portfolio growth to enhance business performance levels ➙ Developed a strong knowledge and understanding in spreadsheet balancing, field analysis, reporting and legal logistics
World Financial Group (WFG)Financial Services Representative
May. 2005 - Apr. 2010Southern OntarioNotable Accomplishments ➙ Provided comprehensive training and support to new associates for licensing ➙ Implemented suitable investment and insurance strategies for business’ and individuals, enabling them to achieve their financial goals
➙ Developed and delivered marketing presentations and executed financial strategies for new and existing client’s
Sport ChekRetail Manager
Feb. 2000 - Sep. 2002Toronto, Canada Area➙ Consistently met and exceeded monthly KPI rankings at the busiest location in Canada - Eaton's Centre
➙ Developed and executed sales and promotions
➙ Analyzed market trends and researched competitors
➙ Overseeing vendors and the buying process
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