Sandro Fregapane - Senior Event Producer, Freelance

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Work Background

Self EmployedFreelance Producer

Aug. 2019Madrid Area, Spain

On Board ExperientialSenior Production Manager - B2B

Mar. 2017 - Aug. 2019San Francisco Bay Area→ Successfully developed and executed 20+ B2B projects, with budgets up to $10MM, for Fortune 100 clients in the technology sector like Apple, Google, Facebook, Uber, Tesla and Salesforce among others. → Worked closely with internal cross-functional teams to ensure the high quality and smooth operation of all project deliverables, overseeing the day-to-day activities including the creation, management and reconciliation of task/timelines and budgets, and overall project quality control: ⧫ Management of all production related communications and documentation of any changes, or required performances that impact the projects in an efficient, professional and courteous manner, maintaining high standards for quality at all times. ⧫ Creation, production and tracking of detailed operational plans including servicing and delivery schedules, load in and strike schedules, accessibility, on-site communications, weather preparedness and contingency planning. ⧫ Coordination of internal teams and external crews/vendors. Work closely with internal teams (Account, Creative, Digital, Administrative, etc…) to ensure the high quality and smooth operation of overall production and that all key deliverables are met to the client’s satisfaction. ⧫ Reconciliation of all production budgets and prepare post project analysis of production including detailed after action reports and evaluations.

CM CreativeB2B Marketing Strategist

Nov. 2013 - Nov. 2016Barcelona Area, Spain→ Combined customer insights & data, global trends, local trends, and business needs developing integrated strategies ensuring that the clients’ marketing efforts worked together effectively to reach their global and specific goals. → Lead lifecycle marketing strategies, developing marketing programs that drive customer engagement with innovative ways and marketing automation tools to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more → Implemented A/B testing to develop test and learn strategies across all marketing placements and vehicles to improve personalization, messaging strategies and offers (on and off device)

CM CreativeBusiness Development & Customer Acquisition Manager

Nov. 2013 - Nov. 2016Barcelona Area, Spain→ Established and oversaw direct sales around major events in Europe (quarterly) and implemented a highly successful international accounts program that increased the agency's customer base. → Maintained an extensive database of prospective customers and potential projects and developed ready-to-sell service packages that improved customer acquisition.

CM CreativeProduction Manager & Events Specialist

Nov. 2013 - Oct. 2016Barcelona Area, Spain→ Successfully managed 40+ marketing, corporate and trade show events (e.g. at Mobile World Congress in Barcelona) maximizing cost-effectiveness, with consistent event success and 100% positive feedback from attendees and client staff members. → Developed and implemented creative engagement and lead generation programs within a highly competitive environment resulting in significant increase in new members/leads and high ROI for our B2B clients. → Conducted resource planning and budgeting; tracked costs to ensure adherence to budgetary limitations without reducing performance quality from contracted vendors and partners. Coordinated both internal and external teams to flawlessly deliver on time within a deadline-driven environment. → Proven track of effectively managing crisis and production-related issues arisen during the events execution.