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Network Power<100 people
Roles
✨100%
Business Owner
👍100%
Sales & BizDev
🧨100%
Consulting
Geos
🇺🇸100%
United States
Work Background
Live by the BrandBrand Strategist
May. 2021Greater Philadelphia
Rosseto® Serving SolutionsMarketing Director / Senior Consultant
Nov. 2019 - Mar. 2021Greater Chicago AreaDeveloped the brand, communication and launch strategy for a new collection of B2B products for luxury hospitality/fine dining. Created and executed an extensive integrated campaign across all channels and targeted audience segments. Led website and main catalog redesign to align with branding. Hired, mentored and managed a 100% remote creative team of graphic designers, web developers and writers to support marketing objectives. Digital strategy and creative direction that included social media, email and web.
Rosseto® Serving SolutionsMarketing Manager / Consultant
Nov. 2015 - May. 2018Greater Chicago AreaDesigned and implemented growth marketing strategies for a high-end hospitality manufacturer. Created a new brand identity that positioned the company as a leader in the industry that increased domestic and international sales. Created brand guidelines and developed brand persona, tone and aesthetic. Modernized and maintained all major touchpoints. Provided creative direction and worked with design team to develop new marketing collateral, designed and implemented campaign strategies, managed all major tradeshows and supported the global sales team. Led demand marketing initiatives to drive repeat and user growth.
Noble TherapiesCo-Founder
Jan. 2012 - Oct. 2015Greater Chicago AreaCreated a line of wellness products for women that encouraged going beyond beauty routines and into more healing forms of self-care. Featured in Yoga Journal, invited to present products to 2015 Emmy Award attendees and collaborated with key leaders in the yoga/meditation community at the height of the mindfulness movement. Developed and defined the entire Noble brand including product development, digital marketing strategies, PR and company vision.
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