Joshue Menezes - Marketing Manager, TechMarkit

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Work Background

TechMarkit (Pty) LtdMarketing Manager

Jan. 2024Hybrid

TechMarkit (Pty) LtdMarketing Specialist

Nov. 2022 - Jan. 2024South AfricaPaid Campaign Management: Spearheaded e-commerce and lead generation campaigns on Google and Meta platforms. Implemented strategic optimizations to enhance the overall return on ad spend. Achieved notable results including a 20% increase in online sales within the first three months of taking charge of the entire digital marketing portfolio. Attained a remarkable 2200% return on ad spend during January and February on an e-commerce campaign previously yielding limited sales over nine months with TechMarkit. Enhanced conversion rates through direct optimizations within Google and Meta platforms. Strategy & Planning: Developed, executed, and meticulously monitored comprehensive marketing plans and strategies for a rolling three-month horizon, encompassing schedules, calendars, targets, KPIs, budgets, and more. Email Marketing: Conceptualized, created, and assessed the performance of email marketing campaigns that significantly boosted online sales. Social Media Management: Managed all corporate social media accounts, including Facebook, Instagram, and LinkedIn, ensuring a cohesive online presence and engagement. Graphic Design: Leveraged Photoshop and Figma to undertake light graphic design responsibilities, including the design of emailers, social media posts, in-store promotional materials, banners, and other collateral. In-store Promotion Management: Proactively coordinated with suppliers, internal marketing teams, and store personnel to ensure the timely deployment of in-store promotional materials, ensuring that promotions were executed as planned.

Culinary Equipment CompanyMarketing Specialist

Jun. 2021 - Nov. 2022City of Johannesburg, Gauteng, South AfricaPaid Campaign Management Created, executed, and monitored paid campaigns across various channels including: Facebook, Instagram, and Messenger. Google Search & Display campaign creation, analysis & scaling with primary focus being on lead generation & eCommerce. Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. Leveraged tracking data to segment target audiences, trigger campaigns and personalize content. Website Development Front end design & copy-writing improvements to directly enhance conversion rate of website. Directly involved in the creation of both e-commerce and lead generation-oriented high-performing websites SEO & Content Marketing Performed strategic SEO optimization to drive organic sales, brand awareness and lead generation. Creation of blogs & product descriptions to align with SEO strategy. Developed marketing presentations, public relations campaigns, articles and newsletters. ERP & other marketing experience Creation, execution, and maintenance of marketing automation campaigns. Design and execution of marketing email

Culinary Equipment CompanyMarketing Intern

Dec. 2020 - Jun. 2021GP, South Africa

Metalcross Vehicle Makeover ClinicDigital Marketing Consultant

Jun. 2017 - Dec. 2019South AfricaI was responsible for all digital marketing for the organization. This included: - Social media marketing (Instagram and Facebook) - Google Ad Words + SEO - Reporting structures for paid campaigns - Email marketing I personally achieved an increase of 150% in overall organic online engagements through a content creation and link building strategy. I also achieved an increase in revenue from paid campaigns through a direct sales funnel from social media to direct business quotes.