F.bizStrategic Planning Supervisor
Aug. 2012 - Aug. 2014São Paulo Area, Brazil. Global brand development (Unilever, PepsiCo, Motorola and Anhanguera/Kroton)
. Development of business opportunities (specially in the digital media)
. Identification of consumer behavior insights in Brazil and Latin America
. Market investigation on national and international levels . Development of digital / mobile media and communication strategies
. Planning of social media and content strategies Brands: . Unilever (Dove, Hellmann's, Recepedia, Vital): development of media and communication strategies, development of digital and mobile platforms, new business opportunities in Brazil and Latin America; new market category global launch for the company. . PepsiCo (Toddynho): market investigation, identification of consumer insights and planning of social media and content strategies. . Motorola: brand positioning, development of digital / mobile media and communication strategies, planning of social media and content strategies. Launch of new brand products in Brazil and, later, Latin America. . Mondelez (Bis*): development of media and communication strategy, planning of social media and content strategy. *contest . Anhanguera / Kroton: development of digital media and communication strategies, focusing on linking branding and performance. Relevant participation in the competition to the group's account for the agency. . F.biz: digital habits and consumer behavior researches, deployment of PR, media and communication strategies for the agency's institutional account.