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Work Background
MatterportGlobal Director, eCommerce Marketing
May. 2022 - Jul. 2023A SaaS and hardware manufacturer, Matterport is the leading spatial data company focused on digitizing and indexing the built world. The all-in-one 3D data platform enables anyone to turn a space into an accurate and immersive digital twin which can be used to design, build, operate, promote, and understand any space for real estate, photographers, AEC, manufacturing and insurance carriers. Directly responsible for managing firm’s daily ecommerce marketing operations, cross-functional team supervision, marketing and sales plan development and execution, overseeing large-scale product launches, monitoring marketing analytics, management reporting, and handling a wide variety of special projects. ▪ Has presided over a marketing program which has met all companywide expectations including paid media merchandising, promotions, CRO, email and CRM, SMS, organic channels, traffic and sales forecasting. ▪ Executed marketing and sales strategy for owned channel, with 20% YoY growth.
▪ Oversees marketing strategy development and execution for marketplaces, including Amazon, recognizing sale increase of 32% fourth quarter, as well as YoY growth and an 18 ROAS.
Successfully launched the Pro3 Camera, the largest product release in Matterport’s history on company-owned channels and marketplaces. ▪ Collaborates with cross-functional teams, including sales operations, marketing operations, product marketing, analytics, and others to bring campaigns to market ahead of schedule and under budget.
InfosysEcommerce Consultant
Feb. 2022 - Jun. 2023RemoteA global leader in consulting, outsourcing and next-gen services, Infosys enabes clients to create and execute digital transformation. Responsible for identifying areas of opportunity for growth and efficiency in eCommerce. Coordinated trading and operational activity on the websites of clients. Act as project manager for new content, products and delivery processes.
▪ Developed omnichannel business process strategies for WalMart. Acted as project PMO, creating technology roadmaps, calendars, and team task lists. Led cross-functional collaboration within different WalMart business units and analyzed current business processes, recommending updated processes.
▪ Developed SEO business plan and strategy for Office Depot. Analyzed Amazon and owned eCommerce site. ▪ Developed SEO business plan and strategy for Quill. Analyzed Amazon and owned eCommerce site. ▪ Created content plan and strategy to drive new Infosys business. Created web content, executed tests, and experiments, increasing CRO with product, design, engineering content teams.
Nissan Motor CorporationSr. Business Analyst, eCommerce
Oct. 2020 - Apr. 2023Nashville Metropolitan AreaA leading automotive manufacturer, part of Nissan's digital and eCommerce acceleration strategy. Responsible for consulting with business units, collecting and analyzing data for business expansion (and identifying potential opportunities), stakeholder relationship management, eCommerce solution development and execution, and managing high-growth eCommerce business programs. Managed creation, implementation, and maintenance of ecommerce solutions to support Firmware Over the Air products and services.
▪ Partnering with internal clients, delivered compelling commerce work to support key growth objectives, helping them achieve their digital commerce transformation. ▪ Managed high-growth ecommerce business programs and technology integrations, which included sales and marketing of direct-to-consumer parts program, resulting in a 38% YoY increase in sales.
▪ Took over management of stalled billing program for the sales of data and information from fleet sales; led project to successful completion, enabling Nissan to recognize revenue.
SEI WorldwideVice President eCommerce and Growth Marketing
Nov. 2017 - Mar. 2023Greater Nashville Area, TNA direct to consumer growth marketing firm for consumer driven organizations. As lead strategist, evaluate the business’ product design and innovation, supply chain, eCommerce, retail, customer service, marketing and communications, technology stack and operations. Develop growth strategies and business plans to reach broad and targeted audiences and drive revenue, brand awareness and loyalty. Build integrated campaigns across all consumer touch points. Lead research activities, leveraging data and analytics to optimize campaigns, build brand awareness, affinity, revenue and build global market expansion strategies. Consumer driven organizations: Yamaha Entertainment Group – Yamaha Artist Relations Group, Digital Marketing; Markwins Beauty Brands – Wet ‘N Wild, Physician’s Formula, Lip Smacker and Black Radiance; NatureBox; Snack Nation; Beauticacs; Hunter Fan Company; Home by Jennifer Adams; NZXT; and Blast Motion.
CabeauSenior Director of Consumer Marketing
Dec. 2015 - Dec. 2017Greater Los Angeles AreaAs the fastest growing manufacturer of travel products, Cabeau designs and brings to market the most innovative travel products for all travelers. As the Senior Director of Consumer Marketing, I manage all activities that touch the consumer including eCommerce, marketplaces, online marketing, social media and customer service. Specialties
✓ eCommerce
✓ Social Media
✓ Social Media Marketing
✓ Display Advertising
✓ Online Marketing
✓ P&L Responsibility
✓ Team Development
✓ Growth Strategy - Testing + Optimization
✓ Business planning
✓ Strategic planning
✓ Analytics
✓ Content marketing
✓ Marketing automation
✓ Marketplaces - Amazon ✓ Global market identification and creation
✓ Direct to consumer (DTC)
✓ Cross-functional team management
✓ Segmentation
✓ Project management
✓ eMail Marketing
✓ SEO and PPC
✓ eCommerce operations
✓ Affiliate program management
✓ Customer acquisition and retention
Razer Inc.Director, Global Online Sales, eCommerce and Marketing
Oct. 2013 - Dec. 2015Greater San Diego AreaAs the world's greatest gaming brand, Razer designs the best gaming products that any gamer has ever used. As the Online Sales and Marketing Director, I manage a diverse team of eCommerce professionals in both the United States and in our Singapore office. Not only am I responsible for direct to consumer sales, but more importantly, creating and maintaining relationships with gamers that will last a lifetime by providing the best online experience. Responsible for the global P&L of RazerZone.com, I manage the daily operations of our flagship eCommerce site and several localized sites including the management of customer service, pricing and promotions, merchandising, product sourcing, shipping, warehousing, and web development and management. Basically, I own the global online business and direct to consumer sales for Razer. I manage online marketing initiatives including customer acquisition and retention campaigns, manage the consumer database, media buys and placement, creative development, KPIs, campaign analysis and optimization, online marketing budget, promotional calendar and messaging--my focus is always on the user experience and site functionality with high conversion rates. I also support the retail channel and global activities. Specialties
✓ eCommerce
✓ Growth Strategy - Testing + Optimization
✓ P&L responsibility
✓ Business planning
✓ Strategy
✓ Market identification and creation
✓ Direct to consumer / eCommerce
✓ Cross-functional team management
✓ Pricing / promotions
✓ Online marketing initiatives
✓ Acquisition marketing
✓ Retention marketing
✓ Conversion rate optimization
✓ Online marketing plans
✓ Email marketing campaigns
✓ Segmentation
✓ Media Buys
✓ Engine optimization
✓ Marketing automation
✓ Affiliate program
CricutSr. Online Marketing and eCommerce Manager
Oct. 2012 - Aug. 2013Greater Salt Lake City AreaA direct to consumer and online marketing professional with hands-on consumer packaged goods and eCommerce experience. After four months as an online merchandising manger, became responsible for both Cricut's online marketing activities and the direct to consumer division. Expertise in all areas of online marketing, business operations and strategic development. Manage daily operations of multiple online properties including customer service, pricing and promotions, product sourcing, shipping, and web development and management. Responsible for direct to consumer sales of over $1MM each month. Implemented policies and procedures to increase channel productivity and profitability including the implementation of a new eMail system, site enhancements, and shipping efficiencies. Created strategic plans to promote the company’s direct to consumer goals including EMEA expansion. Modified objectives and business plans according to market trends and economic conditions. Manage relationships with vendors, agencies and customers. Manage Cricut's online marketing initiatives including customer acquisition and retention campaigns. Manage database of over 1MM contacts. Manage media buys and placement, creative development, KPIs, campaign analysis and optimization, online marketing budget, promotional calendar and messaging. Support retail channel and EMEA activities. Specialties
✓ Business planning
✓ eCommerce
✓ Marketplace Management - Amazon + eBay
✓ Subscription Model
✓ Strategic planning
✓ Market identification and creation
✓ Direct to consumer
✓ Cross-functional team management
✓ Segmentation
✓ Project management
✓ Business development
✓ eMail Marketing
✓ SEO and PPC
✓ eCommerce operations
✓ Affiliate program management
✓ Customer acquisition and retention
✓ EMEA expansion
✓ Pricing
Solar ElectricHead of Marketing, eCommerce and Business Development
Jan. 2005 - Oct. 2012Greater San Diego AreaBased on overall company goals and direction, developed new marketing strategies to promote the sales of wholesale and retail parts and components, and system integrations. Evaluate and analyze the effectiveness of these strategies by looking at the impact they had on market share and consumer perception. Establish pricing strategies, create and evaluate budgets and make return on investment projections. Developed customer contact contact strategies and developed and managed eCommerce site. Managed a cross-functional team. Regularly pitched presentations to C-level executives. Specialties
✓ Brand management ✓ Strategic planning ✓ Segmentation ✓ Marketing communications
✓ Creative development
✓ Social media ✓ Lead generation ✓ SEO and PPC ✓ Web analytics
✓ Creative development
✓ Market research ✓ Field marketing
✓ Media/PR
✓ Sales/Biz Dev
Solar ElectricGeneral Manager
Jan. 2005 - Sep. 2012Greater San Diego AreaA solar electric and renewable energy professional with hands-on industry experience including: solar system design and integration, secured project financing and have distributed systems and components for residential, commercial and government customers all over the world. Expertise in both stand-alone (battery back-up) and interactive grid-tie systems. Working closely with senior executives, implemented policies and procedures to increase organizational productivity and profitability. Created strategic plans to promote the company’s goals, and ensured that departments ran effectively to ensure efficient and effective delivery of solar and alternative energy services. Examine financial statements and modified objectives and business plans according to market trends and economic conditions. Manage relationships with vendors, manufacturers and customers. Specialties
✓ P&L responsibility ✓ Business planning ✓ Strategic planning ✓ Market identification and creation ✓ Capital funds creation and management
✓ Cross-functional team management
✓ Project feasibility analysis ✓ Project management ✓ Business development
✓ Energy system design and installation
✓ Marketing
✓ Worldwide expertise
✓ Energy Efficiency
✓ Power Purchase Agreements (PPA)
✓ Project Financing
✓ Utility Scale
✓ Interactive grid-tie, stand-alone and hybrid Designed and installed the first grid-tie system in Mexico in conjunction with the Canadian and Mexican Government. Licenses:
✓ California State License Board, C46 Solar
✓ Certified Energy Plans Examiner, Residential
✓ Certified Energy Plans Examiner, Non Residential (Commercial)
Window Rock EnterprisesMarketing, Digital Marketing and eCommerce Director
Jun. 2004 - Dec. 2004Brea, CAManaged a portfolio of 6 brands. Responsible for brand development, web site traffic growth, web site UI and advertising revenue of number one selling nutraceutical. Developed brand strategy and statistics systems. Developed contact strategies for in- and out-bound call center. Created lifestyle brands and developed and launched new products and brand extensions. Specialties
✓ Brand management ✓ Strategic planning ✓ Segmentation ✓ Marketing communications
✓ Creative development
✓ Market research ✓ Product development, launch and management
✓ Direct response
Metabolife InternationalDirector of Online Marketing and eCommerce
Jul. 2001 - Jun. 2004Greater San Diego AreaRedesigned and launched eCommerce site and created new online MLM business. Created comprehensive marketing strategies using online media. Wrote and optimized website content to ensure both search engine visibility and favorable user experience. Created and distributed regular e-newsletters and e-blasts. Developed lead generation strategies and managed CRM database. Implemented a variety of forms of social media to promote brand recognition and promotions and to drive traffic to the company's website. Managed agencies and developers. Tracked and monitored site traffic and optimize campaigns based on the best-performing strategies. Specialties
✓ SEO management ✓ Strategic planning ✓ Creative development ✓ Marketing communications
✓ Copy writing
✓ Social media
✓ Lead generation
✓ Advertising
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