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Work Background
Filipino American Chamber of Commerce Greater NevadaCreative Director
Sep. 2022Las Vegas, Nevada AreaPlan and managed all Branding and Communications for the Chamber, including Event and Campaign promotions, Social Media Marketing, Print and Web communications strategy. Designed and developed the Chamber website. Designed and developed content for the chamber's monthly newsletter.
Luna Design International LtdCo-Founder | Creative Director
Mar. 2012Las Vegas, Nevada AreaLuna Design International is a creative design studio, co-founded by Olive and Joel Enriquez, and sought after by US companies and major Philippine-based export manufacturers for their distinctive branding and product/package design services. Products designed by Luna Design have landed on the shelves of Whole Foods, Walmart and Kroger's and online sellers on Amazon and other online specialty and multi-ethnic stores. We provide the following branding and design services: ➤ Excel in Package Design, Brand Development, Strategic Design Consulting ➤ Provide Creative Direction, Recipe Development, Food Styling, Food Photography ➤ Serve as Technical Advisor on US FDA-compliant labeling and packaging requirements ➤ Develop Social Media Marketing Campaigns, and develop Web Design and E-commerce sites ➤ Provide Ongoing Content Development and Management Services
United NationsTechnical Expert | Package Design Consultant - UN Food and Agriculture Organization
Aug. 2007 - Dec. 2007Grenada, West IndiesFormulated strategy for the Caribbean Tourism and Trade Promotion Office along with a team of Technical Experts from the UNFAO Food Science. ➤ Conducted integrated capacity building workshops in food technology, package design and development of focus tourist products. ➤ Formulated and designed a Package Design Manual for the Packaging of Souvenir Food Products for the Caribbean Region.
Luna Design International LtdPrincipal | Lead Designer-Branding and Packaging
Feb. 1996 - Dec. 2011Las Vegas, Nevada Area and Manila, PhilippinesLuna Design Partners (LDP) is the predecessor to Luna Design International. LDP was a creative partnership of Olive and Joel Enriquez. As Lead Designer, led key projects on identity, retail branding, packaging and graphic design from concept to finish, covering Southeast Asia, US and Canada accounts. As Principal Partner, spearheaded major marketing and promotion activities of the agency, leading to the acquisition of key accounts in branded retail and food sectors and the expansion of key services from basic label design to fully integrated branding projects, including themed events and trade shows.
UNDPTraining Participant
Apr. 1990 - Jun. 1990Rostanga SwedenTrained in Package Design gaining advanced skills in marketing design, product and brand development, country branding, computer graphics, food styling and preparation, European standards for packaging and labelling. ➤ Created as a capstone project, a Technical Manual for Packaging Design for the EEC market.
University of the PhilippinesSenior Lecturer
Jun. 1987 - Apr. 1992Taught major design subjects (Industrial Design and Packaging Design), and initiated internship programs, building partnerships with specific entities aimed at student/industry immersion.
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