Uroš Bogdanović

Digital Marketing Specialist @Uroš Bogdanovic s.p.

Content ManagerCopywriterSMM ManagerEmail Marketing ManagerGrowth HackerDigital Ads ManagerMarketingBusiness OwnerCRM manager

With 18 years of digital marketing experience, I began my career at Spletnik d.o.o. and have spent the past 7 years as a successful freelancer. My work focuses on increasing sales, reducing customer acquisition costs, and delivering measurable results. Freelancing has allowed me to fully dedicate my skills to clients while staying passionate about the ever-evolving digital marketing landscape. Areas of Expertise: Paid User Acquisition Crafting and managing targeted campaigns on platforms like Google Ads, META Ads, Bing Ads, Apple Ads, etc., to meet diverse client goals. Data-Driven Insights Leveraging tools like Google Analytics, Search Console, reporting platforms, etc., to analyze website performance and translate data into actionable strategies. Creative Content Development Designing professional visuals using Canva, Figma, CapCut, Creatopy, Google Web Designer, etc., including banners, HTML ads, animations, UGCs, and more. Email Marketing Running strategic campaigns on platforms like ActiveCampaign, Klaviyo, Mailchimp, Squalomail, Funnel Kit, etc., with a focus on dynamic and responsive designs. Content Creation and Automation Developing playbooks, eBooks, video transcripts, and other assets using tools like ChatGPT, etc., ensuring quality, scalability, and efficiency. E-commerce Platforms Setting up and optimizing stores on WordPress, Magento, Shopify, etc., to enhance customer journeys and boost conversions. Reporting and Visualization Creating insightful reports with Google Data Studio, Supermetrics, Google Spreadsheets, etc., to guide data-driven decisions. Conversion Rate Optimization Enhancing user experiences and conversions through A/B testing and tools like VWO, HotJar, Optimizely, etc. Process Optimization Building custom tools in Google Sheets (e.g., calculators, CRMs, workflows, etc.) to streamline operations, particularly for e-commerce businesses. I prioritize working with 3-5 clients at a time, ensuring that each project gets my full attention and expertise. This approach fosters stro