Fabrizio Rinaldi

Innovation and Digital Transformation @Giorgio Armani

Marketing Analytics Manager🧨 ConsultingBrand Marketing Manager💸 MarketingTechnologyMedia & TelecommunicationsBrand AnalyticsCommunications ManagerBusiness AnalystGrowth Hacker

With over 15 years of experience in digital strategy, communication, and consumer experience, I am a passionate leader, project manager and a growth hacker who thrives on creating positive change and value through innovation and technology. As the Innovation and Digital Transformation Manager at Giorgio Armani, I oversee the digital delivery and integration across industrial operations, supporting the CEO and the group CIO in driving the cultural shift and the adoption of digital solutions that enhance the business and market performance of the iconic luxury brand. My role involves researching and developing advanced digital tools, processes, and experiences that serve the needs of the product design, development, and manufacturing teams, as well as the corporate functions. I also leverage my extensive background in integrated agencies, where I worked with global clients such as Ford, Toyota, Adidas, Jaguar & Land Rover, Mattel, Sony Playstation, Vodafone, Sky, Procter & Gamble, and Microsoft, to plan and execute effective digital communication and consumer experience strategies. Additionally, I share my knowledge and insights on innovation and digital transformation as a lecturer at Sole 24 Ore's Business School Executive Master and as the author and host of my own blog and podcast: Innovation Waves.

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Work Background

24ORE Business SchoolLecturer in Management

Mar. 2023MilanLecturing activity on the subject of Innovation and Digital Transformation at Sole 24 Ore's Business School Executive Master. The 5 hour lecture was divided into two main parts: the first focused on innovation, and the second on digital transformation. In the first part, I discussed the importance of innovation in business, its different types, and the factors that drive innovation. We explored the concept of disruptive innovation and its effects on industries and companies. We also looked at examples of companies that have successfully innovated and those that have failed to do so. In the second part, we delved into the subject of digital transformation, which is a key aspect of innovation in today's business landscape. We discussed the different technologies that are driving digital transformation, such as artificial intelligence, the internet of things, and blockchain. We also talked about the challenges that companies face when implementing digital transformation initiatives, such as cultural resistance, skills gaps, and cybersecurity concerns. Throughout the lecture, we used case studies and real-world examples to illustrate the concepts and theories we discussed. The lecture was interactive, and students were encouraged to ask questions and participate in discussions. We had lively debates about the pros and cons of disruptive innovation and the ethical concerns that arise from the use of certain technologies, such as facial recognition and predictive analytics.

Giorgio ArmaniInnovation and Digital Transformation Manager

Feb. 2022MilanThe Industrial Innovation and Digital Transformation (IDT) function that I lead takes charge of digital delivery, promotes significant positive change and integration across industrial operations. Under the sponsorship of both the CEO and the group CIO, the IDT function encourages cultural-shifts and the adoption of digital solutions functional to the review of outdated processes or the creation of brand-new ones that recode industrial operations to meet the evolving business and market needs imposed by the multi-versed digital age. My role: Industrial Innovation and Digital Transformation Manager With a core focus in enabling digital solutions and cultural shifts in the supply chain, I play a key role in the research and development of advanced digital tools, processes and experiences that will serve to drive Giorgio Armani’s product creation, manufacturing, communication and advanced innovation strategies forward. The Industrial IDT function works across cross-functionally (collaborating with areas such as Logistics, Product offices, Finance and Purchasing, Design, IT, E-commerce, Marketing, Licenses, Merchandising, Sustainability and Product compliance, HR, Retail, Wholesale) connecting with business leaders, digital innovators and key internal and external partners to research, develop, and deliver advanced digital solutions.

Innovation WavesAuthor | Caster

Mar. 2020During the first wave of the 2020 pandemic I launched my own Blog and Podcast: Innovation Waves. The world we live in is evolving at hyperbolic speed. Mankind is ever expanding the frontiers of knowledge into areas unknown and uncharted. Each quest promises marvellous discoveries but each also raises fundamental questions. Moved by curiosity, I have assembled a team of unique individuals to untangle the most complex subjects. Hit the play button, take a dive into the unknown and ride the waves of Science, Technology and Digital Culture. THIS IS INNOVATION WAVES!

VersaceDigital Innovation & Growth Hacking | Industrial Operations

Apr. 2019 - Feb. 2022Milano, ItaliaAs global head of Digital Innovation for Versace, I have been responsible for strategising and executing digital projects and fuel advanced industrial innovation. Reporting to the Senior VP Operations, I have been responsible for overseeing complex digital projects to help accelerate the transformation process across the business. To do so I worked across multiple functions including Industrial operations, IT, E-commerce, Marketing, HR, Retail, Design connecting with business leaders, digital innovators and key internal and external partners to research, develop, and deliver advanced digital solutions.

VersaceWW Head of Digital | Marketing

Jan. 2018 - Apr. 2019MilanAs global head of digital marketing, my goal was to drive efficiency and innovation across all digital touchpoints and internal workstreams, overseeing both brand strategy and consumer experience. Key responsibilities included: - Leading data driven strategies by understanding current and future digital, social and analytical ecosystems to help Versace reach the next generation of customers. Drive data integration across departments and test solutions based on Big Data, advanced analytics, Machine Learning and AI - Enhance customer experience by consolidating the digital customer journey. Promote a consumer first/mobile first approach when creating content for digital touchpoints including Social Media - Promote integration and significant positive change by driving cross-department collaboration and idea contamination, lead the digital transformation process by inventing, incubating and scaling ideas/technologies across the business. Help develop a culture of exploration, experimentation and innovation

OgilvySocial Media Director

Jan. 2014 - Jan. 2018London, United KingdomSocial Media Marketing Director for Ford agency side - GTB/Ogilvy&Mather (WPP agency working close hands with Ford Motor Company delivering true holistic Marketing). Developing and coordinating pan-european Social Media campaigns by leading a central Social team and supporting 23 Markets on defining KPIs, setting key local strategies and deploying valuable Social CRM activities. My responsibilities include CROSS-DEPARTMENT INTEGRATION: Integrate social tools with CRM, PR and Marketing departments. Train and empower local social media teams across a supported global framework; promote brand consistency, quality and align social activities with global campaign strategies. Act as a digital brand guardian and escalation point for any crisis management issue at european and local market level STRATEGY, CONTENT MANAGEMENT AND REPORTING: Supporting planning team in collecting data through social listening and developing coherent campaign architectures. Oversee editorial framework and share content across regions. Analyse campaigns, report on performance and learnings across the European region. Lead on data/research, tools, insight and analysis. INFLUENCER OUTREACH AND PAID SOCIAL: Coordinate the mix of earned and paid activities by providing markets with paid social guidelines and supporting the integration of other earned media activities. CLIENT RELATIONS: Constantly update clients on the status of social media, analytics, issues, insights and new ideas. NEW BUSINESS: Actively supporting all pitch planning and implementation and identify ways to grow current client investment.

WundermanDigital Planner and Strategist

Feb. 2012 - Jan. 2014Roma, ItaliaPart of Wunderman's strategic department and based in Rome, I was managing local integrated Social Media Marketing campaigns supporting Social Media teams on Wunderman's main clients (Ford, Land Rover, Nokia-Microsoft, P&G) and new businesses. Key responsabilities: - Delivering consumer engagement strategies - Supporting Wunderman's Social media departments on multiple clients - Activating innovative SocialCRM processes based on deep Brand Reputation Monitoring activities - Coordinating and integrating offline events with our clients' Social Media ecosystem - Managing Communities through the development of long term Content strategies

TeadsDigital PR Manager

Sep. 2011 - Feb. 2012RomeOverblog, business unit of eBuzzing, is actually Europe's widest blogging community counting more than 30 Mln unique visitors per month and 2Million users. My goal as Social Media Planner and Digital PR manager was mainly focused on enhancing OverBlog's community. I managed the entire community with day by day activities such as Community management, Customer Support and had the chance to deepen my experience in Digital Media Relations through the direct coordination of Offline Events and Media Interviews.

TeadsSocial Media Planner, Brand reputation analyst

Jul. 2010 - Feb. 2012Rome Area, ItalyThanks to the buzz campaigns held when I worked in Teads, I had the chance to collaborate with thousands of Bloggers, organize Web Contests, coordinate Buzz Campaigns (sponsored conversation and video seeding) and monitor the e-Reputaion for numerous brands such as Adidas, Alitalia, Sony PlayStation, Akuel, Colgate, Huggies, Toyota, Chevrolet, Puma, Microsoft. Teads is actually the Global Platform for Social Media Advertising. Its network focuses on social publishers including 40,000 influential blogs, vertical social networks, Facebook applications, social games and mobile apps, providing an explosive mix of influence, reach and engagement. Using Social Video Advertising, Facebook Fan Recruitment and Sponsored Conversations, we have created campaigns for more than 2000 clients across all Europe.

Comergy srlDigital Content Manager

Jan. 2008 - Jul. 2010As a part time job during the last few years of University, thanks to my older brother's company, I had the chance to enhance my management skills working for 3 years on multiple clients on web content management projects (SEO friendly website content curation). Moreover, during these three years of experience I had the opportunity to deepen my web and IT knowledge accordingly to the rising web 2.0 (e-commerce and price comparison portals). These are also the years I had the chance to move my first steps into community management by directly managing Comergy's social channels.