LIFESTRUCK South AfricaFounder & Creative Director
Apr. 2008 - Dec. 2014Johannesburg Area, South AfricaJuly 2008 – December 2014 LIFESTRUCK. SOUTH AFRICA CEO and Founder. Co-owner. LIFESTRUCK began as my passion to inspire people to change based on my own experiences completing my first Ironman in 2008. In 2009 I took 5 people to their own Ironman and created a reality television show that aired on Africa’s largest Sport TV channel SuperSport in in March 2010. Today, LIFESTRUCK provides scalable wellness solutions to corporate South Africa. Enabling measurable behaviour change in communities. The result is:
- A decrease in the incidence of chronic diseases of lifestyle" (CDL’s) - Increased productivity at work and reduced absenteeism - Increased profitability for the company. LIFESTRUCK customers that include Vodacom, FNB First National Bank South Africa, Coca Cola, Deloitte and Barclays Africa. LIFESTRUCK partners: Suunto, New Balance and Futurelife.