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Work Background
Changeworks Sweden ABCEO, Change Leader & Design Strategist
May. 2023Örebro, Orebro County, Sweden
UsifyPartner, Design Manager Business & Culture
Feb. 2022 - May. 2023Greater Örebro Metropolitan AreaTogether with my team, I guide our clients though Strategic Dialogues to drive, refine and secure meaningful change even in the most complex context. At Usify, we believe that if you can see, understand and explain it - you can also realize it!
SVID, Swedish Industrial Design FoundationActing Chief Executive Officer
Sep. 2019 - Feb. 2020Stockholm, SwedenSVID, the Swedish Industrial Design Foundation (Stiftelsen Svensk Industridesign) works to improve the awareness of the importance of design as a strategic and competitive tool and to encourage the integration of design methodology into all innovation activities within the private and public sectors.
UsifyMember of the Board
Jul. 2019 - May. 2023Linkoping, Sweden
Katrinelund Gästgiveri & SjökrogMember of the Advisory Board
Nov. 2017Orebro County, SwedenI advise the leadership of Katrinelund Gästgiveri & Sjökrog to further grow the business, develop the brand and improve the guest experience. My main contributions are questioning the status quo, cross-fertilization and of course my expertise in design thinking and strategic design.
SVID, Swedish Industrial Design FoundationActing Chief Executive Officer
May. 2017 - Sep. 2017Stockholm, SwedenSVID, the Swedish Industrial Design Foundation (Stiftelsen Svensk Industridesign) works to improve the awareness of the importance of design as a strategic and competitive tool and to encourage the integration of design methodology into all innovation activities within the private and public sectors.
SVID, Swedish Industrial Design FoundationChairman of the Board
Oct. 2016Stockholm, SwedenSVID, the Swedish Industrial Design Foundation (Stiftelsen Svensk Industridesign) works to improve the awareness of the importance of design as a strategic and competitive tool and to encourage the integration of design methodology into all innovation activities within the private and public sectors.
Usify Business ABChief Executive Officer
Sep. 2016 - Oct. 2022Orebro, SwedenWith design as our tool, we help organizations to perform better and faster. We strengthen organizations with our experts to increase competence and capacity and we unleash its employees' full potential. We offer workshops, projects and support in business transformation, innovation management, business development, digitalization, customer centricity, employee involvement, stakeholder management, organizational development and many more.
UsifyPartner, Business Development
Sep. 2016 - Feb. 2022Orebro, SwedenI lead our Örebro business with the focus on helping organizations to unleash their full potential. My goal is to expand and to deepen our offering of services in design-driven business development.
Örebro UniversityInnovation Advisor
Aug. 2016 - Dec. 2017Orebro, SwedenI support the university with development of ideas & research partnership to promote and develop socially-beneficial ideas emerging from education, research and the community.
SVID, Swedish Industrial Design FoundationMember of the Board
Sep. 2015 - Sep. 2016Stockholm, SwedenSVID, the Swedish Industrial Design Foundation (Stiftelsen Svensk Industridesign) works to improve the awareness of the importance of design as a strategic and competitive tool and to encourage the integration of design methodology into all innovation activities within the private and public sectors.
Atlas CopcoProject Manager Industrial Design
Mar. 2015 - Aug. 2016Corporate Communications, Atlas Copco ABGlobal design strategy for the Atlas Copco Group
• Design leadership, strategy, creative direction
• Project management of strategic initiatives with the purpose of enhancing and aligning our design languages
• Reporting directly to a member of Atlas Copco’s Executive Management
Atlas CopcoDirector Industrial Design Competence Center
Apr. 2013 - Mar. 2015Rocktec Division, Atlas Copco Rock Drills ABDesign strategy, industrial design, interaction design, product branding and visualization services for the Atlas Copco Group.
• Creative direction, competence development and talent management
• Design language development, management and governance
• Innovation facilitation, inspiration and design thinking
• Major projects include:
- Atlas Copco Innovation Center at Falun World Championships
- Brand positioning Rocktec division: Empowering Innovation
- Creation of a satellite design studion in Stockholm, Sweden
- Development of joint design studion with MRS close to main facility Örebro, Sweden
alexliebert [ DESIGN LEADERSHIP ]External Expert Lecturer in Strategic Design
Apr. 2012Advanced Product Design MFA at Umeå Institute of Design (UID)Lecturing about strategic design, design language and common core to empower the students to plan their design work strategically in order to achieve the desired key criteria and to experience the true value of design strategy. Project plan, development and execution of workshops, one-on-one tutoring, supervision, review, feedback and evaluation of the progress and the result to teach the students hands-on how to research, define and achieve strategic design goals. Lecturing about designer roles, design attitude and lessons learned to show the students possibilities for their future role in design and to motivate them to explore these.
Atlas CopcoManager Industrial Design Competence Center
Jan. 2010 - Apr. 2013Rocktec Division, Atlas Copco Rock Drills ABDesign strategy, industrial design, interaction design and product branding for the Atlas Copco Group.
• Responsible for the design strategy of the products of the Atlas Copco Group and the staff of the Atlas Copco Industrial Design Competence Center
• Major projects include:
- Creation of a team-leader organization
- Creation of a satellite design studio in Nanjing, China
- Development and move to new design studio in Nasta, Örebro, Sweden
- Organization of innovation facilitation conference series FutureFirst
Atlas CopcoManager Industrial Design Group
Jan. 2005 - Jan. 2010Rocktec Division, Atlas Copco Rock Drills ABIndustrial design, interaction design and product branding for Atlas Copco CMT products • Responsible for the design strategy of the products of Atlas Copco CMT and for the staff of the Industrial Design Group
• Major projects include: - Recruitment of the entire group staff and development of cooperation with consultancies - Exterior, interior and interaction design of several new products - Continuous development, documentation and implementation of the Atlas Copco design language - Development, documentation and implementation of the Dynapac design language and the Chicago Pneumatic design language
Atlas CopcoIndustrial Designer
Jan. 2004 - Jan. 2005Rocktec Division, Atlas Copco Rock Drills ABIndustrial design, interaction design and product branding for Atlas Copco CMT products
• Responsible for the overall design of the products of the two biggest CMT divisions • Concept, definition, evaluation, design and support during implementation
• Major projects include: - Development and implementation of the first design language guideline for CMT products - Exterior, interior and interaction design of several new products - Development and implementation of the ProE Cooperation Method
Our World Live, Inc.Director Product Design
Jan. 2002 - Jan. 2002Huntington Beach, CA, USAResponsible for the overall design of the company’s interactive products and website
• Initiation, concept, definition, evaluation, design, test and implementation of new applications, new application features and new user interfaces (UIs)
• Major projects include: - Initiation, concept and product design for HIP™J2 1.0 and HIP™PJ 1.0 - Product design, UI design and several ”skins” for MagTool™ Demo - Product design, advanced new UI, rapid prototypes and product strategy for LiveTVset™
Our World Live, Inc.Manager Human Interface Design
Jan. 2000 - Jan. 2002Huntington Beach, CA, USAResponsible for UI design of the company’s interactive products and website
• Concept, definition, evaluation, design, test and implementation of new UIs
• Major projects include: - Concept, design and implementation of OWL’s semi-dynamic website - Management of the oversea web development team in India - Cross-plattform UI design (Computer, interactive TV, PDA and smartphones), rapid prototypes and localisation for OWL’s ”asset-access” application LiveTVset™
Designion (Former Alex Liebert Design)Owner and Industrial Designer
Jan. 1998 - Jan. 2004Stockholm, SwedenSpecialized in product developments in interdisciplinary environments
• Major projects include: - Corporate Identity and website for Winmoore, Inc., USA, 2002-2003 - Lightweight service robot arm for German Space Agency (DLR), 1999-2000 - Inline skates and CD Rom for K2 Skates, USA, 1998
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