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Work Background
The GC IndexAdvisor & Master GCologist
Jul. 2020London, England, United KingdomI'm an accredited Master GCologist, trained by Dr John Mervyn-Smith, co-founder and Chief Psychologist of The GC Index®. The GC Index® is a business profile tool which measures the ways in which people feel most engaged and energised when it comes to making an "impact". The GC Index® profile also helps people think about how they can play to their strengths, maximising their contribution to a role, team and organisation. Please get in touch with me at Savage Exec - an accredited GC Index Partner - if you would like more information how The GC Index® is embedded within my Business Strategy, Executive Coaching or Sales Training solutions.
The StorytellersDirector
Jun. 2019 - May. 2020London, United KingdomThe Storytellers are a change management and business transformation agency. Their integrated story-driven programmes create the motivation, means and momentum essential to shift behaviour long term. Over the last 16 years, The Storytellers have helped more than 170 major organisations move through complex journeys of change as engaged and united teams, committed to success.
Savage ExecDirector & Founder
Apr. 2019London, United KingdomAs an accredited Master GCologist with The GC Index®, Savage Exec specialises in Strategy and Sales Consulting, Executive Coaching, Mentoring and Sales Training. We work with CEOs of SMEs or next generation future leaders in small, medium and large companies through our specially designed GC Index solutions: GC Smart Strategy, GC Coaching, GC Training and GC Wellness, the latter being our very newest solution. Through our GC Smart Strategy programme we help our clients articulate their business strategy, resulting in clearly defined strategic priorities and a focused 12-month business action plan. We then work to turn the newly focused strategy into new business sales, supported by executive coaching and a refined marketing and communications programme. Whilst we work across all sectors, we have first-hand experience in Financial Services, Energy, Data & Telco, Sport & Entertainment, Consulting and Professional Services.
Saltgate LimitedChief Commercial Officer
Oct. 2018 - Mar. 2019London, United KingdomSaltgate, established in 2007, is an independent and privately owned alternative investment services provider with $90bn of assets under administration. Saltgate's focus has always been on the core asset classes of private equity, real estate and debt, providing a full range of accounting, administration and depository services in our key jurisdictions of Jersey, the UK and Luxembourg. Managed all sales, communications and marketing teams with achievements including: - Business development: establishing a new sales process, sales tools and discipline across Jersey, Luxembourg and London, leading all business development activity and reporting across the company. - Communications: formulating a new messaging platform for Saltgate, resulting in key messages for employees, clients/prospects, stakeholders and CSR audiences alike. Led the communications strategy across the company and ultimately responsible for all company communications. - Marketing: evaluated existing digital and marketing capabilities and laid the foundations for a new, streamlined way of marketing to Saltgate's B2B client audiences.
CPICChief Commercial Officer
Mar. 2018 - Aug. 2018London & New YorkCPIC is a privately owned global investment company focusing on real estate opportunities within the $62 billion China Pakistan Economic Corridor. Reported directly to the owners/Board of Directors, and managed all CPIC employees (except Finance). Achievements include: - Fostering a deep understanding of competitive/market environments in order to build a robust strategy. - Reviewing and establishing new operational processes and systems, KPIs and team/geographical P&L targets resulting in efficiencies, cost-savings and growth. - Negotiating and building a new Salesforce CRM system in just 3 months resulting in robust sales and marketing management information allowing business transparency and growth. - Building a new digital marketing team and three new sales teams - telesales, agent sales and institutional sales - resulting in increased sales pipeline and 40% increased monthly revenues. - Formulated a new communications and customer service strategy and recruited dedicated teams to improve internal and external communications and customer satisfaction, reducing customer cancellations by over 15% in the process.
CSM LiveChief Commercial Officer
Jan. 2015 - Feb. 2018London, UKCSM Live operates in the UK, Europe, Middle East, Asia, Australia, and North America and is famous for "Creating Extraordinary experiences" in the following sectors: • Sport (including: The FA, RFU, the ECB, the R&A, The European Tour, Formula E); • Retail (including L’Oréal, Omega, adidas, Burberry, Polo Ralph Lauren); • Public Sector (including LLDC, RHS Chelsea Flower Show, and London local authorities) The role of Chief Commercial Officer included shaping go-to-market business strategy and influencing key internal stakeholders in a matrix organisation, and forming strategic partnerships with the ultimate goal of exceeding profit targets. Also owned the pricing and market performance and responsible for setting, tracking and reporting on all commercial growth targets. Achievements include: - Year-on-year double digit growth in CSM Live Commercial team (2014-17). - Developed new innovative Retail client proposition, resulting in 20% profit growth (2015-16). - Built CSM Live’s rugby account from zero to single digit £millions in 2 years (2015-17). - Securing a multi £million agreement with The European Tour (2017).
Route to GreatnessDirector and Co-Founder
May. 2013 - Dec. 2014London, United KingdomBuilding on my corporate business strategy experience, Route to Greatness™ was founded on the belief that every organisation can achieve more - and become truly great. Route to Greatness is a unique SaaS based strategic business methodology that focuses on three stages: 1. Vision – A clear and actionable business vision set in a 3-year timescale, with full leadership alignment. 2. Commitment – to deliver with clear strategic goals, milestones, accountability and responsibility. 3. Journey – A continually reviewed and measured journey with the right culture, leadership and full employee engagement. Achievements include: - Delivering the programme to companies on both sides of the Atlantic to great applaud. - Forming and licensing Route to Greatness to a very select group of world-class business-consulting firms.
CSM LiveBusiness Consultant
Mar. 2010 - Dec. 2014Sidcup, KentICON specialised in the end-to-end implementation of creative brand ideas and live event production in the UK, Europe, Middle East, Asia, Australia and Brazil. "Bringing brands to life" was it's brand promise. Appointed as a Business Consultant in 2010, working closely with the CEO and Board of Directors, helping to bring a more commercial focus to the company. This included repositioning and relaunching the company's brand with a view to preparing the company for a potential sale. ICON was subsequently sold to Chime Sport & Entertainment in 2011. Reviewed and repositioned ICON's marketing and also it's go-to-market business development activities. Achievements include: - Securing a double digit £million contract with the London 2012 Olympics (2011). - Drove all out-of-London Olympic new sales, resulting in double digit £millions in new sales. - Won GE London 2012 Olympic contract, resulting in a 3-year multi £millions account.
Comms DivisionDirector & Founder
Feb. 2010 - May. 2013Comms Division was set up as a one-man consultancy and specialised in new business development, strategic projects and branding. Achievements include: - Identifying and winning strategic projects/ongoing work with ICON, Bay Media, NFL UK, and The England 2018 World Cup bid team. - As a one-man business, Comms Division achieved £695k revenue (and £658k GP) in just 3 years (2010-13). - Comms Division was acquired Route to Greatness in May 2013.
COLT TelecomDirector of Group Communications
Aug. 2005 - Jan. 2010Colt is a B2B IT & Telecoms FTSE 250 company, operating in 13 European countries, India and the USA. The company is now a wholly owned subsidiary of Devonshire Investments/Fidelity. Reporting directly to Group CFO with a dotted line to CEO, coordinated and managed all global Group communications resource across the following disciplines: • Industry analyst quarterly financial reporting
• Major events
• Internal communications
• PR
• Brand management
• CSR Achievements include: - Directed and scripted Colt’s quarterly financial communications to city analysts, shareholders, media and employees resulting in 16% share price growth between 2006 and end 2009. - Coordinated all PR across Colt’s 13 European markets ensuring consistent brand message. - Managed all ATL activity and its €25 million advertising budget (2005-7) resulting in winning thousands of new SME business customers to the company. - Relaunched Colt’s brand, strategically, visually and culturally, subsequently winning Colt the 2006 World Communications Award for Best Brand. - Developed and launched new recognition scheme for COLT’s 4,400 employees, incorporating quarterly and annual recognition awards supported by a company wide communication programme. - Between December 2005 and June 2006, seconded to COLT's Frankfurt Office to be Director of Marketing on an interim basis, pending the full time recruitment of a permanent incumbent. Successfully refocused the team on Major, Mid-size and Wholesale segmentation model and aligned activity with respected sales teams. Resulted in 5%+ growth in each sector.
London 2012Brand Manager
Jan. 2004 - Jul. 2005Led by Lord Sebastian Coe (Chair) and Sir Keith Mills (CEO), the London 2012 Olympic & Paralympic bid team was established to win the 2012 Games, competing against Paris, New York, Madrid and Moscow. Achievements include: - Securing £6 million funding from sponsors to fund the bid’s external branding activity. - Branding London for the IOC Evaluation Commission visit in 2003, including major transport hubs, street dressing, transport wraps and major landmark spectaculars. - Co-ordinating activity with both central (DCMS) and local government (10 key London borough), including brand/communication message development. - Contributing to London being awarded the 2012 Olympic & Paralympic Games (July 2005).
EDF EnergyHead of Group Branding
Jan. 2002 - Jan. 2004Reporting directly to the Group CEO, and collaborating daily with the EDF Group brand team in Paris, my role was firstly to establish a strategic review of all of London Electricity Group's 22 group brands, and make recommendations as to an appropriate brand evolution. The strategic review included reviewing the brand platform (mission, vision & values), its market positioning, corporate identity, together with developing appropriate messaging and value propositions. Achievements include: - Successfully collaborating with 22 individual MDs, their management teams and respective brand ambassadors from each business to ensure everybody felt part of the new brand journey. - Launching EDF Energy in the UK, with many of the strategic and creative features were later incorporated into the wider EDF Group rebrand a couple of years later. - Managing a total project budget of £9 million, but saving over 35% at the implementation phase.
London ElectricityGeneral Manager, Retail Strategy & Business Development
Aug. 2000 - Jan. 2002London, United KingdomReporting to the MD of London Electricity, responsible for partnerships development and other strategic group-wide business development opportunities. Achievements included: - In 2001, formed a strategic partnership with Richard Branson's Virgin Group to form Virgin Energy, resulting in over 200,000 new energy customers for the group. - Retail strategy: drove the strategic debate within London Electricity Group regarding pursuing a ‘home services’ strategy on a national basis vs being a regional energy provider. - Chairman of London Electricity plc Respected Employer Group.
London ElectricityHead of Residential Marketing - dual fuel
Aug. 1998 - Aug. 2000London, United KingdomRecruited to London Electricity to devise/deliver a dual-fuel acquisition and customer retention strategy for the newly deregulated gas and electricity market place (Sept 1998). Managing all marketing routes to market, including management of the customer contact call centre, was key to success. Achievements include: - 515,000 new dual-fuel customers won. - Launched innovative, industry-first new services: ‘Verbal Sign-UP) and ‘Online Dual-Fuel calculator’ (resulting in 30,000 new customers in two months). - 1.7m electricity customers retained. - Received OFGEM (industry regulator) recognition as the supplier with the highest customer retention rate in the energy industry (1999).
NatWestMarketing Product Manager
Sep. 1991 - Jul. 1998One year branch banking experience, followed by six years specialising in product management in following portfolios: Small Business Services, Lending, Personal Savings & Investments, Students. STUDENTS (Marketing Manager, Jan 1997 – Jul 1998): - Increased market share from 18% in 1996 to 21% in 1997 securing 96,000 new student accounts (an all-time high) thereby halting a five-year decline. - Managed most successful student PR campaign ever – 365 positive NatWest news stories with a reach in excess of 171 million people. Total value of PR campaign estimated at £4.4m. PERSONAL LENDING (Marketing Product Manager, Apr 1995 – Dec 1996): - Launched ‘Pre-Approved Personal Loans’ resulting in successful delivery of £108m new business / 36,000 new accounts in an 18-month period. PERSONAL SAVINGS (Assistant Product Manager, Mar 1994 – Apr 1995): - Contributed to NatWest’s £multi-million portfolio by securing £150m new business in first week of launch of the NatWest ‘Personal Savings Bond’. SMALL BUSINESS SERVICES (Assistant Marketing Product Manager, May 1993 – Mar 1994) - Development of 'In Control' publication to help premium small business customer understand / manage their own balance sheet financials. BROMLEY NATWEST BRANCH, Graduate Trainee, Sept 1991 – May 1993): - Developed front line experience in understanding how customers and businesses interact.
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