Karina Li - Product Management, PerfectSME

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Work Background

PerfectSMEHead of Product Development & Executive Consultant

Aug. 2023San Francisco Bay AreaContract Product Owner and Lead Consultant at PerfectSME, a technology provider dedicated to high impact, point solutions for small to midsize enterprises (SMEs): - Generated and performed Product Strategy & Product Development cycles - Conducted user requirements, user interface, journey mapping and wireframe sessions - Produced product designs, development plans, led testing cycles and validated integrations - Launched and stabilized technology applications, including single-enterprise internal usage and publicly available subscription software Deliver Customized AI Applications to Enhance Business Operations: - Identified and developed AI ‘uses and applications’ for existing and new software applications - Developed use cases from needs and requirements data - Generated AI features and functionality to automate sales & marketing, review and identify key facts and data and to accelerate derived values in several SaaS applications - Managed product and programs for enterprise systems (ERP, etc.) implementation tools with AI functionality - Design and implement high value solutions for clients in system integration, process review & mapping, enterprise architecture and solution designs

Firefly Dimension, Inc.Director of Pilot Programs

Jul. 2023Firefly Dimension provides industrial firms, technical schools and field service entities with augmented reality headsets integrated with business-ready applications to eliminate uncertainty, risk, and error. Lead pilot programs that tailor Firefly Dimension’s Augmented Reality hardware and software to clients’ specs & business processes, and the main areas of my focus include: - Consult clients and prospects on use cases, applications and ROI assessments - Develop KPIs in preventative maintenance, IoT visualization, workforce training, remote collaboration and other areas for measurement of impact and benefits - Collaborate with development teams to deliver customized solutions (including architectural designs that ensure integration with enterprise systems (ERP/MES/EAM/SCADA…), operating processes, network & security setups. - Provide project management throughout pilot program phases including design, development & implementation, testing, launch & user onboarding

RedsipFounder & Head of Product

Sep. 2016 - Jan. 2024San Francisco Bay AreaRedsip is a food & wine community platform that connects users to experience providers, as well as to each other. Modeled on the creator monetization model, the platform enables commerce and connects aficianados from over 90 countries and has a reach to a proxy community of 2M+ wine enthusiasts. I founded Redsip in Sep of 2016. It was my first business, and an incredible learning experience on so many fronts. It took a couple of pivots and 2 years to land our first beta. But that grit and the determination created an enormous amount of momentum for Redsip in its mission to connect everyone in the wine world. I covered all aspects of the business. I serve as our CEO and effectively our Head of Product. The hardest thing that I've overcome is to fit our technology into a cohesive larger vision that's going to allow us to go viral on a lean and tight budget. From hundreds of hypothetical experiments, I led a cross-functional team of data scientists, engineers, designers, and marketing to identify growth levers at different stages successfully. Key achievements in our journey from conception to product-market-fit, then to monetization included: - Viral factor at 1.5x in 90 days from the beta launch, and user invitations generated 1.5M unique visitors; - Ranked #2 trending android app in Food & Drinks category - 2m user-gent content within first 12 months from launch - Significantly improved product engagement and drove a 400% increase in time spent per DAU - 60% MOM growth on MRR