Chris Shaheen - Director of Sales Operations, Hound labs

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Work Background

Hound Labs, Inc.Director Sales Operations

Jan. 2022Results-driven Sales Operations Director with a proven track record of optimizing sales processes, enhancing revenue growth, and driving operational efficiency. Expertise in CRM management, strategic reporting, compensation strategy, and sales development. Adept at cross-functional collaboration, data-driven decision-making, and team leadership. Committed to achieving organizational goals through streamlined operations and continuous improvement. • Oversee the implementation, customization, and utilization of the Customer Relationship Management (CRM) system. • Develop and maintain a suite of comprehensive sales reports and dashboards for real-time performance tracking and decision-making. • Present actionable insights to executive leadership to guide strategic business decisions. • Design, implement, and manage the sales compensation structure in alignment with company objectives and sales targets. • Lead initiatives to identify and prioritize sales development opportunities, working closely with sales and marketing teams. • Develop and execute strategies to enhance lead generation, prospecting, and conversion rates. • Act as a liaison between sales and other departments to ensure alignment of goals and strategies. • Provide valuable insights and recommendations to support the development of integrated business strategies. • Continuously evaluate and refine sales processes to increase efficiency, reduce bottlenecks, and shorten sales cycles. • Implement technology solutions and tools to automate manual tasks and streamline workflows. Outreach, CPQ, Alfred, Tableau) In the role of Sales Operations Director, I have consistently leveraged my expertise in CRM management, strategic reporting, compensation strategy, and sales development to drive revenue growth and operational excellence. My cross-functional collaboration skills, data-driven approach, and commitment to continuous improvement have been pivotal in achieving and exceeding organizational objectives.

Implant DirectSenior Manager Sales Operations

Jul. 2019 - Dec. 2021Yorba Linda, CALed the Sales Operations Department with the focused objective to improve business operations and sales performance provided a new level of reporting capabilities and visibility, led a major CRM migration initiative, established cross department standard of work, annual quota planning and territory optimization. • Developed, implemented, and supported CRM solutions, Business Intelligence tools and other key sales tools enabling comprehensive customer engagement • Drove efficiencies by identifying and operationalizing streamlined processes that minimized effort and improved quality with users across departments • Collaborated and launched strategic initiatives with senior leadership • Implemented standardized performance reporting in support of the strategic initiatives • Presented actionable business analysis with CRM, market, and revenue data • Led the creation and adoption of the commercial growth room (sales status, forecast and KPIs) • Collaborated with finance on annual budget planning and aligned with sales targets • Led sales compensation plan revision, including quota planning and territory optimization Accomplishments: • Automated daily sales KPI reporting from excel to Tableau • Implemented open territory coverage program with 7% lift in open territory performance in 3 months • Led sales and commercial organization in CRM migration from Salesforce to CRM365 dynamics • Improved KPI’s visibility that were not previously available, by leveraging Tableau and CRM • Initiated sales funnel adoption in conjunction with visibility and accountability to the overall process

Beckman CoulterSales Operations Manager

Apr. 2018 - Jul. 2019Brea, CA• Led the development and provision of business insight and actionable reports for the commercial sales organization • Developed, implemented, and supported CRM solution, Business Intelligence tools and other key sales tools enabling comprehensive customer engagement • Designed and implemented standard procedures to achieve lean business process improvement • Engaged senior leadership to drive strategic initiatives across the commercial organization • Identified actionable insights in CRM and revenue data • Led the sales forecast process by utilizing sales funnel and historical trends Accomplishments: • Automated monthly KPI reporting (from 2 days to 1 hour turnaround time) • Improved KPI’s by leveraging BI tools to track the area and region level previously not available • Created and implemented sales funnel quality and forecast accuracy reporting (33% increase in funnel quality & 10% increase in accuracy)

Beckman CoulterSenior Sales Operations Analyst

Sep. 2016 - Apr. 2018Brea, CA• Supported the Sales departments with actionable business insight and reporting with CRM and revenue data • Provided monthly data quality verification and report distribution • Created reporting utilizing Tableau, OBI, Salesforce and Excel with CRM, revenue and service data • Problem solved dashboards and reports • Designed and implemented standard business processes to achieve lean operations Accomplishments: • Led the transition of the sales organization from Excel to Tableau reporting • Created additional reporting capability enabling level of detail previously not available • Implemented and trained the sales organization on the sales file management transition from email to SharePoint

Danaher Corporation, Kerr DentalData Analyst Sales and Marketing

Aug. 2014 - Sep. 2016Anaheim• Performed monthly data loads into data warehouse utilizing Access for ETL • Produced and distributed monthly reports • Automated all monthly reporting utilizing Tableau, Oracle Discoverer, SQL, and Excel • Created custom server dashboards utilizing Tableau and Domo • Integrated, cleansed & processed data using Oracle Discoverer, Tableau, Excel, and Access • Verified overall data quality • Mapped/classified products, customer accounts and buying groups in Master Data Maestro • Problem solved dashboards, reports and CRM Dynamic account data Accomplishments: • Automated all monthly reporting from manual processes to tableau dashboards or reports directly linked to DW or offline databases.

Advanced Workplace Strategies, Inc.Compliance & Auditing Analyst

Sep. 2013 - Aug. 2014• Audited client contractors to certify they are in compliance with client D&A program requirements • Manipulated, cleansed & processed data using Excel, Access, and SQL • Created custom Ad Hoc reports and SQL Server 2008 Queries • Developed mail merge and micro enabled word mail merge documents • Generated data connected excel spreadsheets • Designed AWSI’s new auditing system framework Accomplishments: Designed AWSI’s new auditing system framework

Advanced Workplace Strategies, Inc.Collection Site Manager - Data Processing

Jun. 2013 - Oct. 2013• Utilized resources in SQL database and the internet to ensure accurate information • Developed custom reports to clean up data and track errors • Created data connected excel spreadsheets • Developed internal protocols and procedures

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