Yara Paoli

Growth Advisor and emerging leaders mentor @Growth OS

SpainGrowth Hacker🔥 Startup FounderMarketing Director💸 MarketingHead of Growth🧑‍💼 C-level Executive👍 Sales & BizDev🧨 Consulting🧮 EducationProduct ConsultantAdvisor

I am a highly experienced Growth Advisor and emerging leaders mentor. With 16 years experience in scaling teams, growth hacking, marketing strategy and product optimisation I help businesses enhance their performance, scalability, and sustainability. I have a proven track record in driving user acquisition, retention, and revenue growth (30x growth at Skyscanner in 8 years, x3 growth at Preply in 2 years, x3 growth at Oda in 2 years and more). I leverage data-driven insights to develop and implement effective growth strategies. Additionally, I mentor emerging leaders, equipping them with the necessary skills and knowledge to drive business growth and success. My expertise spans across various sectors, making me a valuable asset to any organization seeking to boost its growth trajectory.

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Work Background

SemrushGrowth Advisor

Sep. 2023Growth Advisor working on growth leadership mentorship and growth strategy

Product HackersGrowth Leadership Course Director

May. 2023Directora, coordinadora y una de las profesoras del nuevo curso de Growth Leadership para Product Hackers School

OdaChief Growth Officer

Nov. 2020 - Jan. 2023As the Chief Growth Officer at Oda, I played a pivotal role in reviewing, building and setting-up the organization's growth structure, operating system, operations, tooling, data and leadership. During my tenure, I spearheaded initiatives that drove substantial expansion, scalability and sustainability, building a first-class growth team and educating them on cutting-edge growth science. I excelled in creating and validating impactful growth models, enabling experimentation with growth loops, optimizing operations and processes, and fostering a growth-oriented mindset across the company via ad hoc leadership training and ongoing mentorship for cross-functional team leaders. My efforts not only elevated the company's brand awareness but also established a strong foundation for long-term growth, aligning seamlessly with Oda's strategic goals.

ZuBluGrowth Advisor

May. 2020 - Apr. 2021Hong Kong SAR

Orbit StartupsGrowth Mentor

Apr. 2020Growth mentor for Mox and ChinaAccelerator StartUps. As a mentor I advise, teach and work with co-founders and relevant team leads on: - growth strategy development and growth models implementation - growth science best practice - growth marketing and growth hacking tactics for sustainable long-term growth - value-centric product development and retention-oriented growth - growth mindset orientated leadership and culture - leadership training - DEI

Growth OSChief Growth Scientist and co-Founder

Jan. 2020Singapore, Barcelona, Madrid, Oslo, Stockholm, Berlin, Warsaw, MilanAt Growth OS Pte Ltd we developed and tested a validated operational system for Product and Company Growth. We run ad hoc workshops on how to develop your own growth operating system and offer ad hoc mentorship for upcoming growth and product leaders. As founder and Chief Growth Scientist, I lead the development of our training and our proprietary tools to enable startups and companies to fully embrace the science of growth while implementing the right growth-orientated culture and structure. The objective for us is to help companies grow substantially and sustainably in the long term, adding value to the world through meaningful and loved products. The Growth Operating System is a framework that enables companies to embed a growth mindset and the right set of growth tools at the core of their organisation: this has a huge impact on both product and business growth.

OdaBoard Member and Growth EIR

Jun. 2019 - May. 2021Board Director and Expert in Residence, supporting CPO, CMO, CEO and CCO on leadership and effective execution.

PreplyInterim Chief Growth Officer, Preply

Oct. 2018 - Jan. 2020Barcelona, Catalonia, SpainShaping the future of effective learning @Preply while building the foundations for sustainable long-term growth. - Opened and set-up functional international operations in Barcelona -Building a first in class growth team: educating on and enabling peer to peer professional and personal growth on best growth science and leadership - Create and validate impactful growth models and implemented retention framework; enable experimentation with growth loops - Change management for a growth-orientated organisation - Operations and processes optimisation: internal comms, OKRs setting, progress tracking, learning and failing fast, growth-oriented interview process implementation - Ensured psychological safety - Reviewed processes and initiatives with HR for people growth and happiness: embedded a Growth mindset in the entire org - Organised internal training workshops - Raised company brand awareness through conference participation and events

ASICS CorporationGrowth Mentor in the Start Up program TENKAN-TEN

Sep. 2018 - Feb. 2019Barcelona Area, Spain

NCE Finance InnovationStart ups and Scale ups Growth Operating System Advisor

Jun. 2017 - Dec. 2019Barcelona, Singapore, Oslo, Berlin, London, Mancheste, Warsaw, Edinburgh, MilanoAdvisor and mentor for start ups and to-be-scaled projects on sustainable, profitable and scalable growth and operations. Training leaders on Growth as an operating system. Some names: NCE finance innovation, Badi, Absolute Internship, DNB, Monner, 'Tise, Kolonial, Gebo Group, Photoslurp, AroundSound, Spiff et al. -Growth Science 》aarrr metrics, North star metric and other growth metrics 》experimentation and A/B testing 》product market fit 》working with growth funnels and growth loops -Growth Strategy Definition § Growth model, core business definition, user insights and problems to be solved § Product market fit (definition, adaptation, measurement and validation of product fit for target markets) § Channel market fit (channel mix definition and adaptation for different markets) § Channel product fit (channel implementation at the core of product development) § AARRR model implementation - acquisition, activation, retention, referral, revenue § North Star Metric definition and operationalisation § Growth marketing mix identification, experimentation and validation (proprietary distribution channels and paid channels for acquisition, activation, retention, referrals and revenue optimisation) - Growth culture 》growth-oriented teams definition and recruitment (incl. best structure for growth) 》recruitment and interviews for growth talent 》growth mindset training 》psychological safety 》authentic leadership - Leadership and change management for sustainable growth § Team health check up and new teams set up § Motivation and sense of belonging development § Recruitment for long term success § People-first approach definition and implementation § Change management pre/during critical inflection points

SkyscannerVice President Growth

Jun. 2017 - May. 2018SingaporeLeading our global teams across product and growth organisations to: 1. Enable growth at the core of product 2. Develop growth and product strategy and support execution 3. Enable regions and markets to deliver sustainable growth at scale 4. Leadership upskilling and training programmes development This includes for example: -product customisation and configuration -validation of scalable growth solutions, channels and tools -enablement of experimentation at scale -enabling adoption of canonical dataset and growth metrics across the business - management and coaching of managers of managers - definition and implementation of continuous learning programme - brand building and customer satisfaction (internal and external) - collaboration on employer branding definition

SkyscannerSenior Director, Growth and Marketing - Global growth scalable solutions and APAC region lead

Oct. 2014 - Jun. 2017SingaporeLeading a global cross-functional team of growth managers, engineers, data scientists, UX, marketing and user satisfaction specialists to deliver sustainable hyper growth for the business across our offices in APAC, EMEA and AMERICAS. Shape change management plan and lead the transition from a traditional marketing/product organisation to a first class growth hacking global team. Senior managing director for the APAC region. Growth strategy development across aarrr metrics and markets. R&D of new stimuli, innovation and emerging techniques. Recruitment and interview process development and implementation Employer brand People training and development Leadership coaching

SkyscannerGlobal Head of Social Media Marketing

Sep. 2011 - Oct. 2014Edinburgh, United KingdomResponsible for leading and executing a social marketing strategy for the whole region of Europe, Americas and Asia Pacific for company growth and brand building (both b2c and employer branding). In-depth understanding of the social media landscape, development and management of social media strategies and implementation for all markets and products; develop appropriate campaign strategies for the Company goals. Establish key performance indicators and metrics for tracking, and report out on those KPIs; Ongoing management and optimization of social campaigns; Keep up-to-date on trends and new developments within the social media space as well as the digital marketing industry as a whole; Compile regularly scheduled and ad hoc social media reports to update status and communicate plans internally; Work with Market Development Managers, PR, SEO and product teams as well as with external agencies, where necessary, to execute plans. Oversee media campaigns, manage timelines and budgets, provide deliverables and meet objectives on a day-to-day basis.

Up levelOnline Marketing and Social Media Consultant

Jun. 2011 - Dec. 2015RomeDigital growth strategy development and implementation Brand definition and positioning Digital marketing mix definition and experimentation: SEM (Adwords, display and video ads, retargeting), performance marketing, Social Media Marketing and Facebook ads, Landing Pages creation and campaign optimisation, mock ups for new web site and for Landing Pages.

Cupid.com, IncBusiness Localization and Online Marketing Consultant

Jul. 2010 - Jan. 2013Growth Advisory to gain market share in Italy. Brand Positioning for the Italian market Competitive Analysis Business localisation Digital growth strategy definition and implementation across online channels, including SEM and SEO. Creative Copy Writin

SkyscannerMarket Development Manager for the Italian market

Mar. 2010 - Sep. 2011On-siteBusiness Development Manager for the whole region of Italy. Digital Marketing, Social Media Optimisation, SEO, Market and business Development, Content Management, localisation, SEM & PPC Campaigns (Google Adwords, Yahoo, Facebook, etc.). Brand positioning and localisation. Growth Strategy development and implementation Partnership development Collaboration with commercial team for greater monetisation

AedgencyContent & Online Marketing Strategist

Nov. 2009 - Mar. 2010Barcelona Area, SpainCreative Content Manager for Aedgency, Barcelona, Spain: invention and conception of new products and management of related online advertising campaigns. - Develop creative briefs for new campaigns and online products: Idea, campaign look and feel; Benchmarking analysis; Creation of banners, interactive banners, landing pages, emailing, etc. in team with web designers; Communicate with the Account Managers; Coordinate with designers, product managers and front end developers; Copy writing in Italian, English and Spanish for websites and web applications; Translators and copy-writers coordination.

Intercom FactoryMarket Development Manager for Bodas.net / Matrimonio.com - Online Marketing & SEO

Jul. 2008 - Nov. 2009Manager for whole region of Italy for Intercom Factory, San Cugat Del Vallés, Barcelona, Spain: launch and development of www.matrimonio.com. - Responsible for business localisation of bodas.net; Coordinate the development of the website; Coordinate the development of marketing strategies; assisted with launch activities; Create and manage the content of the website; Copy writing check for the website; localisation; growth strategy

Heriot-Watt UniversityResearcher in Social Psychology of Music

Aug. 2007 - Sep. 2011Research on social psychology of music.

Radio 101Marketing Consultant and Music Researcher

Jun. 2007 - Jul. 2008Milan Area, ItalyConsultant marketing researcher for Radio 101, Monradio Marketing Department, Milano, Italy. - Analysed competitors’ music programming; Proposed new music programming strategies; Marketing strategy development for new music programming launch.

Provincia Autonoma di TrentoMarketing Researcher & Consultant

Jan. 2003 - Dec. 2005Trento Area, ItalyCarried out a research in collaboration with the research group of the University of Psychology of Padova on alcohol consumption in Trentino. Commissioner: Doctor Vittorio Curzel. Collected results and devised a creative social marketing strategy that involved the use of music and art centres to decrease alcohol abuse amongst adolescents.