Philip Pyke

Strategic Communication @Pulse Point Strategic Communication

Disinformation managementEngagement Manager💼 C-level ExecutiveProducts & ConstructionPolitical ConsultantMedia & TelecommunicationsDefence industryGovernment & Public ServicesCrisis and issues managementStrategic communicationOperationsCommunications and MediaCMOStrategy and Product growthAdvisor🧨 Consulting

Philip Pyke is a seasoned professional in the field of strategic communication, currently serving as the head of strategic communication at Pulse Point Strategic Communication Company. With extensive experience in designing, implementing, and managing communication strategies, Philip is a trusted expert in his field. His expertise spans areas such as crisis communication, brand management, public relations, and corporate communication. Philip's leadership has been instrumental in driving business growth and enhancing the reputation of Pulse Point Strategic Communication Company. In addition to his professional achievements, Philip is also known for his strong problem-solving skills, sharp business acumen, and ability to navigate complex communication challenges.

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Work Background

Australian ArmyStrategic Communication Manager - Land Capability Division (Australian Army)

Nov. 2001 - Mar. 2023Canberra, Australian Capital Territory, AustraliaSince 2001 I have worked across part-time and full-time roles within strategic communication within Army and broader Defence. As a Staff Officer Grade 1 in Public Affairs, I have covered all aspects of communication, media engagement and public affairs including on operations, within 2 Division, Joint Operations, Forces Command and Land Capability Division. My unique focus is utilising a standing campaign approach to communication planning which has been adopted around the Land Combat Vehicle Program. I was privileged to have worked with a contracted specialised team and a subject matter expert on this Program. The standing campaign approach focuses heavily on the narrative/counter-narrative balance following a process of informing/educating while strongly countering incorrect narratives before changing and promoting correct narratives. My skills also extend to generating the general range of political documents including Minsterial documents, media alerts/releases, sequences of events and overarching communication packs.

TasICTChief Executive Officer

Mar. 2018 - Mar. 2019Hobart, Tasmania, Australia · On-siteMy role was providing representation to the Tasmania information, communications and technology sector. TasICT is the peak industry body, leading advocacy and policy group in the Tasmanian digital ecosystem. • Representing industry to State and Federal Governments. • Promoting technology and innovation successes through media and business community. • Facilitating policy forums and policy statements. • Providing a strong voice of influence across the business community on ICT development and cyber-security. • Building a sense of community and networking opportunities through events and education. • Enabling a network for collaboration and inspiration. • Developing relevant case studies showcasing successful digital transformations for education providers, business events and government. • Engaging with educational Institutions to address skills shortages and bolster educational outcomes. • Develop and action the Workforce Development Plan providing a blueprint for growth and success within the sector.

Fruit Growers TasmaniaBusiness Development Manager

Oct. 2013 - Feb. 2018Hobart, Tasmania, Australia · On-siteFruit Growers Tasmania (FGT) is the leading industry body supporting the State’s pome, stone-fruit, summer fruit and berry producers and associated industries. With the fruit industry worth over $200m annually, Tasmania has a unique biosecurity position in the world, providing direct access into key protocol markets of China, Japan, Korea, Taiwan and Thailand. My role strategically focused on export market development and maintenance, key stakeholder, strategic communication and political engagement. • Worked with key stakeholders such as Plant Horticulture Exports and Foreign Affairs and Trade in Canberra, Biosecurity Tasmania, Departments of State Growth and Primary Industry, Tas TAFE, Skills Tas, Tasmanian Institute of Agriculture, CSIRO and other peak bodies. • Chairman – Tasmanian Export Facilitation Group. • Develop effective strategic communication strategies across State, national and international media including through social media. • Act as media spokesperson for industry matters. • Regular liaison with peak industry bodies to support national export outcomes. • Participation on overseas trade missions. • Manage work, health and safety and industrial relations issues. • Act as member of national Strategic Investment Advisory and Expert Advisory Panels under Horticulture Innovation Australia. • Hosting Tasmanian stands at major trade fairs such Asia Fruit Logistica (Hong Kong) and others in China, Middle East and Japan.

Archdiocese of HobartMedia and Political Advisor

May. 2008 - Aug. 2013Hobart, Tasmania, Australia · On-siteFollowing my career in with Tasmania Police/Department of Police and Emergency Management, I applied for this position with the State’s largest nongovernment employer as a direct service organisation to broaden my communications skills across the community services sector. • Provide strategic communications advice and guidance to senior religious heads, the CEO and senior staff, agency heads of Catholic Education, Centacare Tasmania, Calvary Health, Willson Training, Southern Cross Aged Care, Mary’s Grange Aged Care Catholic Development Fund, Blueline Industries and St Vincent de Paul. • Liaise with Federal, State and local government as required. • Contribute to the overall strategic direction of the broader organisation in Tasmania through provision of sound strategic communication and political advice. • Arrange media conferences and assist with the preparation of nominated spokespersons. • Provide effective management in relation to issues or potential crisis. • Manage issues with a high degree of confidentiality.

Tasmania PolicePolice Officer

May. 1993 - May. 2008Tasmania, Australia · On-siteMy policing career has taken me across a number of areas, including general uniform duties, search and rescue land squad, community policing and Office of the Commissioner. Duties related to general duties, patrol supervision, incident response and scene investigation and managing emergency situations. I developed skills in strategic communications, becoming the first police officer to be seconded to the media unit within Tasmania Police and participation in the daily Commissioner’s briefings. I later completed a BA (Journalism) while in this role. It was the Media role which allowed me to develop skills in strategic communication, media relations and government relations, which set me on the path to developing a future career in this broader skill base. Coupled with community policing, including the police in schools program, I developed a unique career path within the organisation. A highlight in my career was working in the staff officer context for the Commissioners.

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