Fede Gonzalez - CSO, Billpocket

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Work Background

finveroBusiness Unit Head

Jan. 2023Mexico · Hybrid

BillpocketBusiness Unit Head / Head of Corporate Partners

Jan. 2019 - Dec. 2023Mexico · HybridCore objective: Profitability of users / clients • Long term strategy with the Top Clients (Coca Cola Company, Femsa, Arca Continental, Bepensa, Danone, América Movil, ISVs, Mastercard, Government institutions) • Develop and ensure the results: turnover, profit, and P & L. Achievements • Key figure in the top management team responsible for the growth, institutionalization, and brand awareness in Mexico’s market that led to the successful acquisition of Billpocket. • Profitability Arca Continental 2x, Bepensa 5x, Femsa 1.5x. • Commercial launching of new portfolio suit (Hardware / Software).

Telefónica MéxicoBusiness Manager Modern Trade (National Sales Director)

Jan. 2016 - Dec. 2019Mexico · On-siteCore objective: Contribute, under the responsibility of the Commercial VP, sharing channel prospects, risks, and network opportunities to make the business unit operation profitable • Develop and ensure the results of the channel: turnover, market share, Flow Share, profit, budget, and P&L. Achievements • Commercial terms renegotiation with Grupo Salinas +500M mxp +50% vs LY • Transformation of commercial culture (Commercial plan, Sales operation plan, Trade plan, JBP) • Trade terms standardization across the business unit.

L'OréalBusiness Unit Manager Traditional Trade (L'Oréal, Garnier, Maybelline)

Mar. 2009 - Dec. 2016Mexico · On-siteCommercial management of Wholesalers & Distributors across México (Nadro, Grupo Corvi, Garis, Decasa, Chapa, Others) Core objective: Contribute under the responsibility of the GM, sharing channel prospects, risks, and network opportunities to achieve the P&L goals. Achievements • New Trade Terms across Traditional Channel • SOM growth +10% vs Market Growth • Sustained P&L Growth (+30% vs Total Company 2014) • 20% of direct reports promoted on last 3 years

L'OréalBusiness Unit Manager Modern Trade (L'Oréal, Garnier, Maybelline)

May. 2006 - Mar. 2009MexicoCommercial management of Retailers (WM, Soriana, Chedraui, COMERSA, FRAGUA, Benavides, Regional Chains) Achievements • Double digit sales growth for the 3 years in charge • Portfolio MS% growth +10% vs market growth • Achieved profitability targets for the 3 years • Trade terms standardization across Modern Channel • Top LATAM margin & rotation for Walmart (2006)