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Work Background
Chairman (President Commissioners)
ASA Vistory EntertainmentChairman (President Commissioners)
Sep. 2025Jakarta, IndonesiaASA Vistory Entertainment is an integrated media and entertainment–IP House company. We were established to fill the critical gap in the domestic film industry by focusing on a fully integrated value chain: from high-volume IP development and production to running a sophisticated integrated monetization engine that guarantees strategic global distribution and premium multi-platform monetization across films, OTT series, events, and digital products. We transform local, culturally rich stories into globally viable commercial assets. We are not just producing content; we are building valuable, impactful, and lasting global franchises.
Chairman of the Board
ASA Vistory EntertainmentChairman of the Board
Sep. 2025Jakarta, IndonesiaASA Vistory Entertainment is an integrated media and entertainment–IP House company. We were established to fill the critical gap in the domestic film industry by focusing on a fully integrated value chain: from high-volume IP development and production to running a sophisticated integrated monetization engine that guarantees strategic global distribution and premium multi-platform monetization across films, OTT series, events, and digital products. We transform local, culturally rich stories into globally viable commercial assets. We are not just producing content; we are building valuable, impactful, and lasting global franchises.
Partnership & BD Advisor
Crimson EducationPartnership & BD Advisor
Aug. 2025Jakarta, IndonesiaI currently serve as Partnership & Business Development Advisor for Crimson Education, a global AI-driven education platform, where I support the company’s strategic expansion and partnership development in Indonesia. In this role, I cultivate relationships with leading schools, corporations, and education institutions to strengthen Crimson’s market presence and student pipeline. I also work with organizations that provide scholarship programs for their employees and their families, helping design partnership models that expand access to world-class education opportunities. Drawing on my extensive network in education and business communities, I advise the regional leadership team on market positioning, growth opportunities, and strategic collaborations that enhance brand visibility and support Crimson Education’s mission of helping students gain admission to top universities worldwide.
Strategic Advisor
CirclesStrategic Advisor
Jul. 2025 - Oct. 2025Jakarta, IndonesiaAs Strategic Advisor to Circles, I support the digital telco transformation for Telkomsel’s youth digital brand. I collaborate with C-suite stakeholders and internal squads to accelerate product readiness, customer experience, and delivery discipline. Key Achievements • Strengthen strategic alignment between Circles HQ and Telkomsel leadership • Advise on delivery excellence, program governance, and GTM strategy • Support stakeholder engagement including CxO offices • Guide brand, product, and operational priorities for scalable rollout This role reflects my ability to blend legacy telco wisdom with digital startup agility, helping telcos evolve into digital-first operators.
Venture Scouts - Southeast Asia
Kinetic InvestmentsVenture Scouts - Southeast Asia
Mar. 2025London Area, United KingdomI serve as a Venture Scout for Kinetic Investments, supporting the firm by identifying promising AI-driven startups and emerging ventures in Southeast Asia. In this role, I connect founders with potential investment opportunities and help expand the firm’s visibility within the regional startup ecosystem through my professional network and market insights.
Business Development Lead & Tribe Elder
The THRIVE ProjectBusiness Development Lead & Tribe Elder
Dec. 2024Brisbane, Queensland, AustraliaTHRIVE Project is a for-impact social enterprise dedicated to ensuring the long-term well-being and thrivability of humanity. Moving beyond sustainability (net zero) toward thrivability (net positive), THRIVE applies science-based research to help guide society through today’s complex global challenges. As Tribe Elder and Business Development Lead, I support the organization’s mission by leading engagement and public-facing initiatives, developing strategic partnerships, designing recognition systems and trainer networks, and opening new markets to expand THRIVE’s global impact. Through these efforts, THRIVE identifies and advocates for the systemic changes needed for people and the planet to flourish, guiding individuals, communities, and organizations toward a more harmonious, resilient, and regenerative future.
Business Development Lead
The THRIVE ProjectBusiness Development Lead
Dec. 2024THRIVE Project is a for-impact social enterprise dedicated to ensuring the long-term well-being and thrivability of humanity. Focused on moving beyond sustainability (net zero) to thrivability (net positive), THRIVE leverages science-based research to to guide humanity along the best path through these challenging times. We identify and explain what needs to change for people, and the planet, to thrive. By identifying and advocating for necessary systemic changes, THRIVE guides individuals, communities, and organizations toward a harmonious, resilient, and regenerative future.
Country Head - Indonesia
Crimson EducationCountry Head - Indonesia
Jul. 2023 - Jul. 2024Jakarta, IndonesiaAs Country Head, I led Crimson Education’s expansion in Indonesia, building a high-performance team and establishing the brand as a premier global ed-tech platform for university admissions and academic mentoring. I drove growth through partnerships, digital marketing, and scalable student acquisition models, helping Indonesian students gain admission to top global universities. Key Achievements • Built Indonesia operations from ground up — team, revenue engine, and brand presence • Grew student pipeline through schools, communities, and digital campaigns • Forged partnerships with premium schools, counselors, and education influencers • Introduced scalable hybrid programs, increasing accessibility beyond Jakarta elite schools • Strengthened operational processes, sales systems, and student success tracking This role reinforced my commitment to education as mission + business. I combined commercial growth with purpose — empowering youth, elevating academic outcomes, and broadening international education access.
Country Head
Crimson EducationCountry Head
Jul. 2023 - Jul. 2024As the Country Head for Indonesia at Crimson Education, an AI-driven global edutech company based in New Zealand, I was responsible for leading operations and executing strategic initiatives tailored to the unique educational landscape in Indonesia. Crimson Education empowers ambitious students seeking to enter the world’s most competitive universities through a comprehensive tutoring and mentoring system, supported by cutting-edge AI technology. In this role, I oversaw the delivery of our holistic programs, which are personalized to each student’s academic, extracurricular, and career ambitions. Working with a high-performing team of experts, including world-class tutors, strategists, and mentors, I ensured that students in Indonesia had access to the resources and guidance necessary to maximize their potential. Key aspects of my leadership included: - Strategic Growth and Market Expansion: I led the expansion of Crimson Education’s presence in Indonesia, developing localized strategies to penetrate new markets. - Team Leadership and Development: I managed and nurtured a team of tutors, strategists, and operational staff to deliver top-notch educational services. - Stakeholder Management and Partnerships: I built relationships with key educational stakeholders, including schools, government bodies, and educational influencers in Indonesia. - Data-Driven Decision Making: Leveraging Crimson’s AI capabilities and analytics, I ensured that our decisions were informed by data. Through my leadership at Crimson Education, I developed a deep understanding of the intersection between technology, education, and business strategy. This experience positions me to bring valuable insights and proven strategies to senior roles in digital startups or edutech companies, where growth, innovation, and market expansion are key priorities.
Country Head & MD - Indonesia
LionsgateCountry Head & MD - Indonesia
Aug. 2020 - Apr. 2023Jakarta, IndonesiaAs Country Head for Indonesia, I led the successful launch and rapid expansion of Lionsgate Play, establishing it as a credible OTT player in a highly competitive market. I built the business from the ground up, driving strategic partnerships, distribution, and market execution while positioning the platform as an affordable gateway to premium Hollywood content. Key Achievements: • Built and launched the Indonesia business from scratch, including market entry strategy, go-to-market execution, and operational setup. • Forged high-impact B2B2C distribution partnerships with Telkomsel, Telkom, XL, FirstMedia/Linknet, Migo, Indosat Ooredoo Hutchinson, Smartfren, MNC Play, and MNC Vision+. • Designed API-based commercial and product integrations enabling seamless bundling and deep ecosystem penetration. • Led growth-hacking initiatives focused on strategic alliances, joint-business planning, and innovative pricing models to increase subscriber adoption. • Delivered cost-efficient market positioning to accelerate penetration, making premium content highly accessible to Indonesian consumers. This role showcased my ability to scale digital platforms, build complex partnership ecosystems, and execute in a fast-moving, startup-driven environment. It strengthened my expertise in go-to-market strategy, commercial innovation, and collaborative execution with major telcos and media partners—resulting in rapid user growth and strong market presence for an international OTT brand in Indonesia.
Executive Producer "Kamu Bisa" Television Program
Hope Channel IndonesiaExecutive Producer "Kamu Bisa" Television Program
Jul. 2020https://www.youtube.com/@kamubisa_hci "Kamu Bisa" is a dynamic, one-hour weekly television program dedicated to fostering economic empowerment within underserved communities. The show highlights practical, sustainable methods in agriculture, animal farming, fisheries, and small business development. By offering expert insights, success stories, and hands-on advice, 'Kamu Bisa' empowers individuals and local communities to harness their natural resources and talents, creating viable livelihoods. The program serves as a platform for knowledge transfer, promoting self-sufficiency, reducing poverty, and encouraging community-driven growth. Through 'Kamu Bisa,' we have reached a wide audience, bridging the gap between local entrepreneurs and essential resources, while also stimulating collaboration across industries. By focusing on accessible and replicable solutions, the program contributes to long-term economic resilience, aligning with the mission of NGOs and social enterprises seeking sustainable social impact. As Executive Producer, I coordinate the programs, guests and production of Kamu Bisa program. The program can be watched live through Telkom satellite, IndiHome, Youtube Live and FB Live.
Pengawas Yayasan (Board of Supervisors)
Universitas Advent IndonesiaPengawas Yayasan (Board of Supervisors)
Mar. 2020 - Dec. 2021Bandung Regency, West Java, Indonesia(https://unai.edu/) As a member of the Board of Supervisors (Pengawas Yayasan) of Universitas Advent Indonesia, I contribute governance oversight and strategic guidance to support the university’s mission of developing future leaders through faith-based, high-quality education. My role focuses on strengthening institutional governance, advancing academic excellence, and ensuring the university remains aligned with its Christian values while adapting to the evolving needs of students and society. This position reflects my deep personal commitment to the education sector—supporting leadership development, encouraging innovation in teaching and learning, and helping the institution prepare graduates who combine professional competence with strong character and a spirit of service.
Pengawas Yayasan (Board of Supervisors)
Universitas Advent IndonesiaPengawas Yayasan (Board of Supervisors)
Mar. 2020Bandung Regency, West Java, Indonesia(https://unai.edu/) As a member of the Board of Supervisors (Pengawas Yayasan) for Universitas Advent Indonesia, I provide governance oversight, strategic guidance, and mission alignment for one of Indonesia’s leading Christian universities. My role centers on strengthening institutional excellence, ensuring sound governance, and advancing the university’s long-term vision for academic quality, character development, and community impact. Key Contributions: • Oversight of strategic direction, financial stewardship, and academic integrity • Strengthened governance mechanisms, compliance standards, and institutional accountability • Supported leadership development and talent improvement for academic and administrative functions • Promoted integration of faith-based education with modern, industry-relevant competencies • Advocated digital transformation and global collaboration to elevate academic competitiveness • Reinforced mission values — service, integrity, and excellence grounded in Christian faith This role reflects my lifelong commitment to advancing faith-based education, shaping future leaders, and supporting institutions that build character and competence for service to God and society.
Pengawas Yayasan (Board of Supervisors)
Rumah Sakit Advent MedanPengawas Yayasan (Board of Supervisors)
Jul. 2019 - Dec. 2021Kota Medan, North Sumatra, Indonesia(https://rsadventmedan.com/) Served as an Advisory Board member for a leading Christian hospital in North Sumatra, providing strategic guidance on governance, organizational development, and service excellence. In this role, I supported leadership in strengthening operational effectiveness, advancing digital initiatives to improve patient experience, and fostering talent development within a mission-driven culture. My contribution focused on helping the hospital align professional healthcare management with its faith-based commitment to compassionate service and community impact.
Strategic Advisor
Zipp DigitalStrategic Advisor
Jan. 2016Jakarta, IndonesiaZipp Digital is a fast-growing digital venture focused on building integrated platforms that help organizations thrive in an increasingly data-driven and connected digital economy. The company brings together capabilities across digital marketing, advanced analytics, social customer engagement, online communities, market research, and digital learning to support businesses in strengthening their digital presence, understanding their audiences, and building deeper relationships with customers and communities. In my role, I provided strategic advisory support to the leadership team, helping shape the company’s growth trajectory and identify opportunities for expansion. This included advising on potential merger and acquisition initiatives, evaluating strategic partnerships, and guiding decisions that strengthened Zipp Digital’s position within the digital ecosystem. Through this work, I contributed to expanding the company’s capabilities and market reach, enabling it to scale its digital platforms and deliver greater value to businesses navigating digital transformation.
Senior Lecturer
Universitas Pelita Harapan & Universitas Advent Surya NusantaraSenior Lecturer
Jan. 2016Kecamatan Karawaci, Banten, IndonesiaServe as Senior Lecturer teaching undergraduate and graduate marketing and business courses, bringing three decades of C-suite industry experience into the classroom. My teaching emphasizes strategic thinking, ethical leadership, and digital transformation. Key Contributions • Designed and taught Marketing Strategy, Digital Marketing, and Brand Management • Integrated real business cases, data-driven decision-making, and market simulation projects • Mentored students on career pathways, personal branding, and entrepreneurship • Promoted Christian character in leadership — humility, service, and integrity I bridge academia and industry, preparing future leaders who combine competence with character and purpose.
Strategic Advisor
Zipp DigitalStrategic Advisor
Jan. 2016Zipp Digital is a dynamic digital startup specializing in multidimensional digital platforms, offering comprehensive solutions across key digital sectors: • Digital Agency: Full-suite digital marketing services to enhance brand visibility, engagement, and business growth. • Digital Data Analytics Dashboard: Advanced analytics platform enabling businesses to extract actionable insights for informed decision-making. • Social Customer Care: Efficient customer support solutions via social media, ensuring prompt responses and personalized interactions. • Community Universe: Online community platform fostering engagement, collaboration, and knowledge sharing. • Research Board: Facilitates market research through online surveys, providing deep audience insights. • Online Learning: Engaging digital learning platform equipping individuals with essential skills for the digital era. Provided expert advice on merger and acquisition opportunities, resulting in successful business expansions.
Senior Lecturer
Universitas Pelita HarapanSenior Lecturer
Jan. 2016I teach variety of graduate-level courses, including Marketing and Strategic Management, within International MBA and PhD programs. This role allows me to merge my extensive industry experience as practitioner with my academic background as PhD holder, creating dynamic learning environment that bridges theory and practice. I am passionate about fostering critical thinking, strategic insight, and problem-solving skills in my students, empowering them to navigate real-world business challenges with confidence. Additionally, since July 2016, I have been a Visiting Lecturer at Surya Nusantara Adventist University in Pematang Siantar, North Sumatra. I teach undergraduate Marketing and Entrepreneurship classes, driven by a deep commitment to education and empowering young minds, particularly in regions with limited access to quality education. My courses foster entrepreneurial thinking and strategic growth mindsets, equipping students with practical skills for today’s dynamic business landscape In both roles, I focus on cultivating an interactive, student-centered approach to teaching. I integrate my hands-on experience from working with startups, edutech firms, and digital platforms, ensuring that students gain valuable insights that extend beyond the classroom. This blend of academic rigor and real-world application is what drives my passion for education, as I am committed to developing the next generation of business leaders, marketing professionals and innovators.
Country  Head  & MD - Indonesia
HOOQ Digital Pte Ltd (JV between Singtel, Sony & Warner)Country Head & MD - Indonesia
Dec. 2015 - Jul. 2020Jakarta, IndonesiaAs Country MD for HOOQ (Singtel + Warner Bros + Sony Pictures JV), I launched and scaled one of Southeast Asia’s first OTT platforms. I executed a telco-led growth strategy combining on-ground activation, digital funnels, and bundling models. Key Achievements: • Built Indonesia operations from scratch — team, GTM, ecosystem partnerships • Designed B2B2C OTT growth model through deep telco collaboration • Secured partnership with Telkom IndiHome, pioneering offline OTT sales via field teams • Expanded with XL, Telkomsel, and device OEM bundles • Optimized CAC using joint marketing and distribution integrations • Advocated hybrid digital + physical acquisition model — early “growth hacking” in OTT This role strengthened my capabilities in disruptive startup strategy, ecosystem orchestration, and converting traditional telco infrastructure into OTT acquisition engines.
MD
Polaris GroupMD
May. 2012 - Dec. 2013TMT (Technology, Media & Telco) Holding
Chairman (President Commissioners)
PT. Global Teleshop TbkChairman (President Commissioners)
Feb. 2011 - Jun. 2016Jakarta, IndonesiaOversaw strategic direction and governance for one of Indonesia’s largest digital lifestyle retail networks, operating 400+ stores nationwide. The company specialized in the retail distribution of mobile devices, gadgets, and prepaid cellular services, serving a broad consumer market. In this role, I provided board-level guidance on retail expansion, store network performance, merchandising strategy, and partnerships with major telecommunications operators, helping strengthen the company’s competitive position in Indonesia’s fast-growing consumer electronics and telecom retail sector.
Chairman (President Commissioners)
Centratama GroupChairman (President Commissioners)
Jul. 2010 - Jul. 2017Jakarta, IndonesiaI served as Independent Chairman of the Board of Commissioners at PT Centratama Telekomunikasi Tbk, a publicly listed telecommunications infrastructure company focused on internet services and telecom tower operations. In this role, I provided board-level leadership and strategic oversight for the company’s growth and operational direction, while ensuring strong corporate governance, regulatory compliance, and accountability to shareholders. Working closely with the Board and executive management, I helped guide strategic decisions, strengthen governance frameworks, and support the company’s efforts to create long-term value in Indonesia’s rapidly evolving digital infrastructure sector.
President Director & CEO
PT Karya Megah Adijaya - AORA TVPresident Director & CEO
Jul. 2010 - Jul. 2015Jakarta, IndonesiaAs CEO of Aora TV, Indonesia’s first HD Pay TV service, I led the company’s strategic direction, commercial turnaround, and content differentiation including Indonesian movie channel. Key Achievements: • Turned around declining base by repositioning to the average Indonesian households • Negotiated and secured broadcast rights and exclusive content • Built end-to-end operations including STB distribution, customer service, field ops, and billing • Strengthened retail dealer channels across Indonesia • Piloted early OTT-hybrid content strategy before market maturity Running Aora honed my leadership in subscription media, content rights, distribution channels, and large operational field force management.
Chairman (President Commissioners)
Indosat Mega Media PtChairman (President Commissioners)
Jan. 2009 - Jun. 2010Jakarta, IndonesiaI held a supervisory role within Indosat's wholly-owned subsidiary, which was established with the specific objective of expanding internet and IP-based services. In this capacity, I provided oversight, guidance, and strategic direction to drive the growth and development of the subsidiary's internet and IP-based offerings. By leveraging the expertise and resources of Indosat, we aimed to enhance the company's position in the digital services market and deliver innovative solutions to meet the evolving needs of customers.
Member of BoC (Commissioners)
LintasartaMember of BoC (Commissioners)
Jan. 2009 - Dec. 2009Jakarta, IndonesiaI held a supervisory role in an integrated data communications company, which was a joint venture between PT Indosat Tbk and an association of leading Indonesian banks' retirement fund. In this capacity, I provided oversight and strategic guidance to ensure the company's successful operation in the field of data communications. This involved collaborating with key stakeholders, managing the company's resources, and aligning business strategies with the objectives of both Indosat and the association of leading Indonesian banks' retirement fund. The goal was to deliver reliable and innovative data communication solutions to meet the growing needs of customers and drive business growth in the telecommunications industry.
Marketing Director / Chief Marketing Officer
PT. Indosat TbkMarketing Director / Chief Marketing Officer
Jun. 2007 - Jun. 2010Jakarta, IndonesiaAs Group CMO of Indosat (50M+ subs), I led the company’s brand turnaround, product reinvention, and digital go-to-market execution. I owned P&L for mobile, fixed, enterprise, VAS, and digital products. Key Achievements • Re-launched IM3 brand with modern youth positioning — nationwide brand revival • Transitioned product portfolio from voice-centric to data-driven digital offers • Expanded youth, gaming, and entertainment platforms • Strengthened pricing, segmentation, and channel excellence • Digitized customer engagement, analytics, and marketing systems • Drove double-digit customer growth and improved ARPU sustainability This role sharpened my capability in large-scale transformation, brand rejuvenation, and digital-first go-to-market execution in a Tier-1 telco. Served as member of the Board of Conexus Alliance (an alliance of 10 Asian mobile operators representing 300 millions subs). Served as a member of the Board of Commisioners of PT Aplikanusa Lintasarta (a joint venture company between Indosat and various banks pension fund for corporate data services) in 2009. Served as Chairman of the Board of Commissioners of PT Starone Mitra Telekomunikasi (Indosat subsidiary for Starone Revenue Sharing Scheme business in Central Java) from June 2007 to July 2010. Served as Chairman of the Board of Commissioners of PT Indosat Mega Media (Indosat subsidiary for wireless broadband, internet, multimedia and corporate telco services) from December 2009 to July 2010.
Chairman (President Commissioners)
PT Starone Mitra TelekomunikasiChairman (President Commissioners)
Jun. 2007 - Jun. 2010Semarang, Central Java, IndonesiaI held a supervisory role in Indosat's joint venture company, responsible for operating the CDMA StarOne service in the Central Java region. In this position, I provided strategic oversight and guidance to ensure the smooth operation and growth of the CDMA StarOne service. This involved managing various aspects of the business, including network operations, customer service, marketing, and sales. The aim was to provide reliable and high-quality CDMA telecommunications services to customers in the Central Java region, while also driving business growth and achieving strategic objectives.
Senior Vice President  Integrated Marketing & Loyalty
PT. Indosat TbkSenior Vice President Integrated Marketing & Loyalty
May. 2006 - Jun. 2007Jakarta, IndonesiaLed and directed eight Divisional Vice Presidents across Marketing Strategy, Marketing Communications, Product Strategic Business Units (SBUs), and Customer Loyalty & Retention as Senior Vice President of Integrated Marketing & Loyalty. In this capacity, I held end-to-end responsibility for the company’s consumer and corporate market segments, overseeing the development and execution of integrated marketing strategies, product positioning, brand communications, and customer lifecycle management. I coordinated cross-functional teams to align product development, marketing campaigns, and customer engagement initiatives, ensuring consistent market messaging and value delivery across multiple business units. The role also required driving customer acquisition, loyalty, and retention programs through data-driven insights, while strengthening brand equity and supporting revenue growth across both retail and enterprise markets.
Senior VP Integrated Marketing & Loyalty
PT Indosat TbkSenior VP Integrated Marketing & Loyalty
May. 2006 - Jun. 2007Led 8 Divisional VPs from Marketing Strategy, Marcom, Product SBUs and Customer Loyalty and Retention
Co-Founder & Pembina Yayasan
Sophos School IndonesiaCo-Founder & Pembina Yayasan
Apr. 2006(https://sophos.sch.id/) Sophos School Indonesia, which I co-founded in 2006, is a private educational institution blending national and international curricula to deliver holistic, globally oriented learning. With Preschool to Highschool levels, Sophos nurtures academic excellence and critical life skills. Located in BSD City, south of Jakarta, the school is affiliated with Cambridge Assessment International Education and is an approved center for Oxford International AQA Examinations, ensuring students achieve globally recognized qualifications. Beyond academics, Sophos is committed to progressive education, actively engaging in Google for Education initiatives to enhance learning through digital innovation. Leading this institution reflects my dedication to accessible, high-quality education that fosters intellectual growth, creativity, and social responsibility. This passion for educational equity and innovation aligns with my work in NGOs, social enterprises, and the ed-tech sector to create meaningful social impact.
Senior Vice President  Sumatera Region
PT. Indosat TbkSenior Vice President Sumatera Region
Feb. 2005 - May. 2006Kota Medan, North Sumatra, IndonesiaServed as Regional CEO for Indosat’s Sumatera operations, with full P&L responsibility for one of the company’s largest regional markets, managing an organization of more than 1,000 employees and delivering annual revenue exceeding Rp 1 trillion across all telecommunications services. In this role, I led end-to-end business operations—including sales, network expansion, customer growth, distribution, and operational performance—while driving regional market strategy and strengthening partnerships with key stakeholders. The position required balancing commercial growth with operational efficiency, developing leadership across multiple business units, and ensuring consistent execution of corporate strategy at the regional level. This experience effectively trained me to operate as a “mini CEO,” with full accountability for business performance, people leadership, and sustainable market growth within a complex and highly competitive industry.
Senior VP Sumatera Region
PT Indosat TbkSenior VP Sumatera Region
Feb. 2005 - May. 2006CEO for Sumatera regional operation of all Indosat telco services, managing more than 1000 people and annual revenue target of more than Rp 1 trillion
Senior Vice President  Fixed Wireless Access (CDMA SBU)
PT. Indosat TbkSenior Vice President Fixed Wireless Access (CDMA SBU)
Jan. 2004 - Feb. 2005Jakarta, IndonesiaServed as CEO of Indosat’s CDMA Fixed Wireless Access Strategic Business Unit (StarOne), with full responsibility for building and launching the business from concept to commercial operation. I led the end-to-end development of the SBU—including product strategy, network deployment, marketing, distribution, and operational readiness—and successfully launched the service within an accelerated five-month timeline. The role required coordinating cross-functional teams across technology, marketing, finance, and operations, while managing external partners and vendors to ensure seamless execution. Leading StarOne provided intensive experience in SBU management, requiring clear strategic direction, disciplined project management, and strong stakeholder alignment. This role strengthened my ability to translate corporate strategy into a focused business unit execution plan, manage complex projects under tight timelines, and build a high-performance team capable of delivering a new telecommunications service to market.
Senior VP Fixed Wireless Access (CDMA SBU)
PT Indosat TbkSenior VP Fixed Wireless Access (CDMA SBU)
Jan. 2004 - Feb. 2005CEO of Indosat SBU for CDMA, launching the service in 5 months
Chairman of the Board
Camintel S.AChairman of the Board
Jan. 2003 - Jun. 2005Phnom Penh, CambodiaI held a supervisory role in a joint venture company between Indosat and MPT Cambodia. This joint venture was granted a license to provide fixed telecommunications services in Cambodia. In my position, I provided strategic oversight and guidance to ensure the successful operation and growth of the company's fixed telco services in the Cambodian market. This included managing key aspects such as network infrastructure, service quality, customer experience, and business development. The aim was to deliver reliable and advanced fixed telecommunications solutions to meet the communication needs of businesses and individuals in Cambodia, while driving the company's growth and market presence.
Senior Vice President Corporate Strategy
PT. Indosat TbkSenior Vice President Corporate Strategy
Jun. 2002 - Jan. 2004Jakarta, IndonesiaResponsible for corporate strategy and long-term planning for a dual-listed telecommunications company (NYSE and JSE) providing integrated telecom services in Indonesia. In this role, I led the development of the company’s five-year strategic roadmap and annual corporate planning cycle, translating market opportunities, competitive dynamics, and regulatory developments into actionable growth strategies and financial targets. I worked closely with executive leadership and business units to align operational plans with corporate objectives, ensuring that investments, product strategies, and market expansion initiatives supported sustainable revenue growth and shareholder value creation. The role also involved crafting the company’s growth and value narrative—articulating how strategic initiatives, capital allocation, and market positioning would drive long-term performance—while strengthening my capabilities in corporate planning, strategic analysis, and enterprise-level decision making.
Senior VP Corporate Strategy
PT Indosat TbkSenior VP Corporate Strategy
Jun. 2002 - Jan. 2004Responsible for corporate strategy and planning of a dual listed public company (NYSE & JSE), providing integrated telco services in Indonesia
GM Marketing & Product Development
PT. Indosat TbkGM Marketing & Product Development
Jan. 2001 - Dec. 2002Jakarta, Indonesia
Member of the Board
ACASIA Communications Sdn BhdMember of the Board
Jan. 2001 - Dec. 2002Kuala Lumpur, MalaysiaI held a supervisory role in a Malaysian-based company that was a joint venture between leading integrated telco operators in the ASEAN region. The company focused on providing comprehensive corporate telecommunications services as a one-stop solution across the ASEAN region. In this position, I provided strategic oversight, guidance, and governance to ensure the company's success in delivering integrated telco services to corporate clients. This involved managing key aspects such as network infrastructure, service offerings, customer relations, and business development strategies. The goal was to meet the diverse telecommunication needs of corporate customers in the ASEAN region while driving growth and maintaining a strong market position for the joint venture company.
Head of Investor Relations
PT. Indosat TbkHead of Investor Relations
Jan. 2000 - Jan. 2001Jakarta, IndonesiaManaged all shareholder relations and capital market communications for a dual-listed telecommunications company on the New York Stock Exchange (NYSE) and the Jakarta Stock Exchange. In this role, I served as the primary interface between the company and the global investment community—including institutional investors, analysts, and financial media—ensuring transparent, consistent, and credible communication of the company’s performance and strategic direction. I was responsible for articulating the company’s growth strategy and value creation story, translating complex operational and financial developments into clear narratives that strengthened investor confidence and market understanding. This included preparing investor presentations, earnings communications, analyst briefings, and roadshows, while working closely with senior management to align financial messaging with corporate strategy. The role strengthened my expertise in capital market engagement, strategic storytelling, and communicating long-term growth and value propositions to global stakeholders.
Investor Relations Manager
PT. Indosat TbkInvestor Relations Manager
Jan. 2000 - Jan. 2001Jakarta, IndonesiaManaging all relationship activities with shareholders and financial community for a dual listed public company (NYSE and Jakarta Stock Exchange)
Business Development Manager
PT. Indosat TbkBusiness Development Manager
Jan. 1993 - Jan. 2000Jakarta, IndonesiaAs Business Development Manager at Indosat, I played a key role in shaping the company’s mobile and wireless growth strategy, leading several landmark corporate transactions that transformed Indonesia’s telecommunications landscape. I was responsible for evaluating strategic opportunities, structuring partnerships, and leading major mergers and acquisitions initiatives, including the acquisition of Satelindo, the divestment of Telkomsel, and the subsequent merger of Indosat, Satelindo, and IM3 into a unified telecommunications operator. This role required close collaboration with senior executives, financial advisors, and regulators, as well as deep analysis of market dynamics, valuation, and integration strategy. Through these initiatives, I contributed to building a stronger, more competitive mobile operator while gaining extensive experience in corporate development, strategic transactions, and large-scale telecom industry consolidation.
Alternate Governor for ASEAN
IntelsatAlternate Governor for ASEAN
Jan. 1993 - Dec. 1994Washington D.C. Metro Area, USAI held a supervisory role in an international satellite consortium. As a member of the consortium, my responsibilities included providing oversight, strategic guidance, and governance to ensure the successful operation and growth of the satellite network. This involved collaborating with other consortium members, managing resources, and ensuring the delivery of reliable and high-quality satellite services to customers globally. The goal was to leverage the collective expertise and resources of the consortium members to meet the increasing demand for satellite communication solutions and drive innovation in the industry.
Service Development Analyst
PT. Indosat TbkService Development Analyst
Sep. 1989 - Dec. 1992Jakarta, Indonesia
TRMS Satellite Engineer
PT. Indosat TbkTRMS Satellite Engineer
Aug. 1989 - Sep. 1989Jatiluhur Earth Station, Indonesia
Sr Systems Engineer
PT Caltex Pacific IndonesiaSr Systems Engineer
Aug. 1988 - Aug. 1989Rumbai, Riau, IndonesiaI was involved in planning and implementing corporate information systems to support field operations for Indonesia’s largest oil producer. My role focused on designing IT and telecommunications infrastructure—including networks, hardware, software, and data systems—to enable reliable communication, secure data management, and seamless integration with operational platforms. These initiatives helped streamline field operations, improve coordination, and enhance overall operational efficiency.
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