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Work Background
Expedia GroupSenior Designer
Jan. 2020 - Dec. 2022Seattle, Washington, United States• Assisted with development of the corporate brand identity, creating look-and-feel, templates, brand guidelines, icons, logos and illustrations. • Working with the Inclusion and Diversity team, conceptualized and developed multimedia digital campaigns for internal corporate monthly observances and celebrations such as Black History Month, International Women’s Day, Pride and Juneteenth. • Managed a wide variety of design requests, from building web pages and marketing campaigns to branding new channels and programs. • Conceptualized, produced, and delivered design solutions for internal and external initiatives, marketing, and sales enablement (pitch decks, proposals, case studies).
Blue Orange GamesArt Director
Apr. 2013 - Jul. 2019San Francisco Bay AreaIn this role, I helped re-vamp the Blue Orange brand and its messaging and appearance in all channels. I oversee and create design for all marketing, advertising, promotions, and brand messaging, including catalogs, social media, print media, and trade shows. I develop and art direct new product design and packaging and redesign products for product extensions. I have successfully art directed numerous photoshoots (both product and lifestyle) and maintain image libraries for company use. An efficient manager, I oversee the work of freelance designers, illustrators, production designers, and interns as needed. Some notable projects include: 2014 annual catalog, 2014 ToyFair (design of booth, graphics, and related media), 2013 & 2014 Dallas Toy Buyers trade show (design of booth, graphics, and related media), Wuzzits (new product development and design), Niya (new product design), and Spot it (numerous brand extensions).
FreelanceArt Director & Designer
Jan. 2011San Francisco Bay AreaPerform a wide range of customized design services for such major clients as Peaceable Kingdom, Earl’s Organic Produce, Licensing Works, Paragon Machine Works, Mill’s College, Playtime Tools, and Sukhi’s Gourmet Indian Foods. In my daily freelance work, I demonstrate excellence in new brand development (corporate and product, design and development of consumer products, marketing, advertising, special promotions, and environmental and trade show graphics.
Klutz PublishingAssociate Art Director
Feb. 2008 - Jan. 2011Palo Alto, California, United StatesKlutz Publishing is a children’s “books plus” publishing company creating interactive and instructional books about crafts, games, science and humor. In this role, I created design and style approach for up to 6-8 book titles per year, including details such as graphic style, typography, illustration style and selection, photography, packaging design, and product development and design. *Teamwork & Creative Process: Collaborated with creative, copy writing, editorial or sales department members to discuss and review the current and develop potential projects. *Cost Control: Managed and tracked budgets and time lines for multiple and consecutive projects. Helped determine appropriate budgets for projects and consistently successful in meeting proposed budgets, preventing cost overruns. * Design: Created custom design for at least half of my assigned titles. * Art Direction: Hired, directed, and managed 5+ freelance designers, illustrators, photographers, production designers, and other creative experts. Planned and art directed all photoshoots for assigned titles including model selection, location selection, wardrobe, props, and assistants. *Print Design: Inspected and prepared all files for printing. *Key projects: Make Your Own Monsters, Clothespin Cars, Fuzzy Monkeys, Fuzzimals, The Natural, Beauty Book, Super Simple Sewing, Foam Rockets, Good Growing, Fingerprint Fabulous.
Classic MediaArt Director
Jan. 2004 - Dec. 2007New York, NY & Los Angeles, CAClassic Media is an entertainment, licensing and branding company with a vast library of classic properties and associated media, redefining and relaunching them into the modern marketplace. I created custom and original designs for a wide variety of branding, packaging, and promotional projects as well as advertising and corporate presentations and communications. *Leadership: Managed assigned projects, working within budget and scheduling requirements. Successfully monitored and discussed project progress with project managers, copyrighting, and account managers. Consistently ensured that client needs were met. Managed and art-directed freelance designers, design agencies, illustrators, and photographers. *Design: Developed effective design solutions in cooperation with creative directors, including Lassie Natural Way new brand development and George of the Jungle new brand and style guide development. *Accomplishment: Consistently delivered necessary products by attending photoshoots and printing sessions. *Key projects: Dick Tracy Media Kit, Dick Tracy Style guide, Little Golden Books Style guide, George of the Jungle Brand Development & Style guide, Lassie Natural Way Branding, Packaging and Collateral, Peter Cottontail the Movie Branding and Style guide, Corporate Show & Collateral Materials, Rocky & Bullwinkle DVD Special Promotions, Mr. Magoo New Branding.
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