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Work Background
QuadProduction Manager
Jul. 2021 - Feb. 2022Sussex, Wisconsin, United States · RemoteAfter 25+ Years as a client of Quad, I was invited to do some project work.
I assisted a returning high-value client in re-imagining a massive 600+ page catalog into an efficient 200-page catalog with a vastly improved design and format. The project extensively used Flowcode (QR codes) technology to encourage mobile shopping. Later, the client reported sales above expectations from the new catalog.
Career BreakLayoff/position eliminated
Sep. 2020 - Feb. 2023West Chester, Pennsylvania"Reorganization"
ALPHAVEST CAPITALBrand Manager
Sep. 2019Radnor, Pennsylvania, United StatesDeveloped brand, URL, website, and paid content blog for AlphaVestCapital.
Content creator, audio, video media, Editor of website and research blog entries.
Brand strategy, senior advisor to the CEO.
QuadratecManager of Print Media
Jun. 1991 - Sep. 2020West Chester, PAQuadratec is the world's leading direct mail (consumer) provider of aftermarket Parts and Accessories for Jeep vehicles. I performed many roles within the organization over 29 years, spending the large majority of the time in print catalog marketing & strategy. During my employment, the company became the leader in Jeep Accessories aftermarket. Primary responsibilities included catalog circulation management, direct mailing and print/paper purchasing. These were large circulation quantities of both large and small page counts. Customer segmentation, response rate analysis, and testing are some of my strong suits. Other responsibilities included:
Team building / employee recruitment
Private label branding and Private Label Product Instruction Booklets
New customer engagement & loyalty
Trademark registration & defense
Customer Prospect List procurement
Magazine advertising & design
Page layout / graphic design
Art Direction & Photo Shoots
Management of unique high-value and ongoing sweepstakes promotions
Decades of vendor relations
Executive Support & Internal Special Projects
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