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Work Background
LessonWiseMarketing & Sales Manager
Jan. 2024London, England, United Kingdom · RemoteMarketing & Sales Manager responsible for overall brand health within the UK education industry, as well as growth marketing to obtain and convert leads, with lifetime value. Tasks: * Inbound lead communication and tracking / conversion. * Maintain regular check-in communication with live customers to promote brand health. * Cost-effectively increasing the output speed and volume of SEO content leveraging AI solutions.
* Cost-effectively increasing the output of ad creative and other assets leveraging AI.
* Manage social media channels. * Post content following a strategically planned schedule.
* Partnering with decision makers and influencers to boost engagement and promote our offers.
* Overseeing and monitoring the sales pipeline process in HubSpot (CRM) for every lead or opportunity.
* Sales funnel development using ecosystem touch points and leveraging partner marketing.
* Launching new group course campaigns with the view of hitting quarterly and yearly KPIs.
* Keeping up to date with trends and changes in the wider digital marketing landscape.
* Play a fundamental and key role in defining marketing strategy based on ICPs. * Maintaining key customer relationships with our students and tutors with regular customer service.
The AVirtual GroupSenior Digital Strategist
Mar. 2021 - Dec. 2023Cape Town, Western Cape, South AfricaSenior Strategist responsible for writing various business strategies for SMEs in the UK. Also responsible for presentation to senior management / owners with a follow up roll out plan. Tasks: * Brand stories leading the brand guidelines and look and feel documents.
* Content strategies with content pillars and Paid media tactics.
* Integrated or single platform strategies including LinkedIn, Instagram, Facebook, YouTube, TikTok
* E-mailer sequence and newsletter strategies.
* Organic strategies.
* Excellent at content creation (copy and design) and management of social media platforms
* Analytics and reporting / optimizing. Accomplishments: Successfully launching UK businesses, growing them digitally and providing ongoing growth strategies for followers, fanbases, and of course, purchasing customers. This has given me the opportunity to apply digital tactics to numerous sectors such as: Finance, Property, Food / Beverage, Recruitment, Data Analysts, Alcohol, Skincare, Beauty, and various Charities.
Concept101Digital Marketing Manager
Apr. 2015 - Aug. 2022Cape Town, Western Cape, South AfricaWorking hand-in-hand with the digital marketing strategist to create impact campaigns to maintain and grow brand awareness. Tasks: * Strategy development, defining a clear consumer roadmap using digital tactics.
* Accurate digital designs. * SEO copywriting.
* Community management, including content creation.
* Website content management, blogs, user-generated content and e-PR for organic SEO.
* Client liaison through online status meetings and analytics report backs. Accomplishments: Successful, almost sell-out, first ever FIA World Rallycross event held in Cape Town, South Africa. A blitz 10 day sales campaign finally tallied 27 500 out of 30 000 tickets sold. A fully integrated digital campaign with partners, Gumtree South Africa and Victoria & Alfred Waterfront.
Seed ExperiencesSponsorship Manager
Mar. 2013 - Mar. 2014Cape Town, Western Cape, South AfricaLeading a sponsorship team employed to sell sponsorship space on digital and print assets for music festivals and events. Tasks: * Secure new sponsorships for the festivals and events.
* Brief in an integrated campaign approach, including on-site installations.
* Manage workflow and deadlines with production.
* On-the-ground sponsorship activation management at all festivals and events. Achievements: Workshops and strategy development with the Sónar music festival team in Barcelona. Agency was interested in bringing the festival to the Good Hope Centre in Cape Town. Workshops included 'sampling' all the dance-floors at night.
JWTGroup Account Director
Mar. 2012 - Dec. 2012Johannesburg, Gauteng, South AfricaA re-structuring of the Ford Motor Company advertising account. Tasks: * Synch client and agency workflow systems, including all partner agencies (media +digital.
* Align fragmented partner agencies to ensure consistent brand messaging.
* Joint brief writing with all partner agencies, in one room, to develop a campaign roadmap.
* Day-to-day client management and relationship building. Achievements: A successful, integrated team who launched some of the Ford Motor Company icons, like the Ford Focus ST and Ford Mustang with a few Silver Loeries thrown in.
JWTGroup Account Director
Jun. 2011 - Jan. 2012Johannesburg, Gauteng, South AfricaThe Nokia MEA account needed a lead to align all African / Middle Eastern markets to the brand promise and ensure effective adaptation of Global campaigns for ten countries, being cognisant of local nuances. Tasks: * Synch all JWT agencies and affiliates within the MEA through implementing a workflow system. * Joint briefing with digital and media affiliates.
* Compile creative decks and campaign guidelines for every market. The 'how to' guide.
* Launch country campaigns.
* Day-to-day client management and relationship building. Achievements: Managing a large-scale activation campaign in Nigeria where we worked with the local Lagos agency to produce and roll out music activations around the country, with talented Acapella groups competing against each other.
OgilvyAccount Director
Nov. 2007 - Mar. 2011Johannesburg, Gauteng, South AfricaDay-to-day running of the BP advertising account, including BP Express and Wild Bean Café. Tasks: * Agency/Client link.
* Accurate briefs from client to the strategy and creative teams.
* Creative and traffic briefing to align all production, media and external agency departments.
* Project management from brief through to implementation.
* Day-to-day client management and relationship building. Achievements: Managing the 2010 FIFA Soccer World Cup sponsorship in its entirety. Our 'SA United' campaign had all BP forecourts painted like soccer fields with soccer action figures on the roof and a television ad that not only brought the nation together but was also awarded a Gold Loerie.
Salient Strategic Advertising and DesignAccount Manager
Jan. 2006 - Oct. 2007Cape Town, Western Cape, South AfricaDay-to-day running of the Shoprite non-foods advertising account and growth of the new fashion and footwear department. Tasks: * Agency/Client link.
* Accurate promotional campaign briefs to traffic, with all in-store and external media elements.
* Obtaining client sign off for all elements and costs.
* Coordinating production process to meet deadlines.
* Day-to-day client management and relationship building. Achievements: Salient was the result of a successful pitch to the Shoprite retail giant by the Adworks team - who had been servicing Hungry Lion / a division of the Shoprite / Checkers group. My role as Account Executive was recognised and I was offered the Account Manager role on my first blue-chip.
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