The AVirtual GroupSenior Digital Strategist
Feb. 2021 - Dec. 2023Cape Town, Western Cape, South AfricaSenior Strategist responsible for writing various business strategies for SMEs in the UK. Also responsible for presentation to senior management / owners with a follow up roll out plan. Tasks: * Brand stories leading the brand guidelines and look and feel documents.
* Content strategies with content pillars and Paid media tactics.
* Integrated or single platform strategies including LinkedIn, Instagram, Facebook, YouTube, TikTok
* E-mailer sequence and newsletter strategies.
* Organic strategies.
* Excellent at content creation (copy and design) and management of social media platforms
* Analytics and reporting / optimizing. Accomplishments: Successfully launching UK businesses, growing them digitally and providing ongoing growth strategies for followers, fanbases, and of course, purchasing customers. This has given me the opportunity to apply digital tactics to numerous sectors such as: Finance, Property, Food / Beverage, Recruitment, Data Analysts, Alcohol, Skincare, Beauty, and various Charities.