Roberto Perez - CMO, Beep

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Network Power<100 people

Roles

🔥80%

Startup Founder

✨60%

Business Owner

👍60%

Sales & BizDev

Geos

🇺🇸40%

United States

🇷🇺20%

Russia

Work Background

BeepChief Marketing Officer

Oct. 2023Lisbon, Portugal · Remote➤ Contributed to Beep's successful incorporation as a 500 Global portfolio company. ➤ Led the efforts for Beep to win "#1 Product of the Day", "#2 Product of the Week in Productivity Tools" & "#3 Product of the Month in Design Tools" on Product Hunt. ➤ Helped to conceptualize & produce multiple videos for promotional & onboarding purposes.

BeepMarketing Specialist

Jun. 2023 - Oct. 2023Lisbon, Portugal · RemoteConceptualize & initiate integrated marketing campaigns to increase user acquisition of the SaaS in both the B2B & B2C space. ➤ Conceptualized and created Beep's first promo/explainer video ➤ Planned & executed Beep's content strategy across LinkedIn, Instagram, Twitter & Youtube ➤ Lead generation and nurturing customer relationships through email outreach, automation and social media funnels. ➤ Conducting qualitative market research & gathering user feedback to improve the tool with developers

KantarMarketing Research Consultant

Sep. 2022 - Jun. 2023Remote➤ Delivering EMEA-based project management support & consumer insight research to project leaders for growth-focused FMCG clients in the APAC market. ➤ Informing content development & business targets for clients & internal projects with a focus on the implementations and utilisations of Artificial Intelligence.

Shisha House PortugalRestaurant & Bar Manager

Feb. 2022 - Jun. 2022Lisbon, Portugal · On-site➤ Further improved the business operations and brand equity (online & offline) strategy during the establishment's post-pandemic re-opening with the owner in S1 of 2022.

YouTubeChannel Manager & Content Creator

Apr. 2020 - Feb. 2023Lisbon, Portugal · Remote➤ Achieved over 1 million views globally, gained 5,000+ subscribers in the first 7 months, and further gained 11,000+ subscribers in under 15 months by fostering a niche online community, and publishing well-targeted video content for the specific viewer segment. ➤ A website, blog and online merchandise store were launched to drive more organic traffic and boost secondary revenue. This led to a 22% increase in overall earnings in Q1 & Q2 of 2021. ➤ Media Planning expertise: ability to understand and utilize various media formats and channels while managing a personal budget, leading to more effective yet efficient marketing efforts. ➤ Digital Design Expertise: creating visually appealing thumbnails, channel art, videos and website designs to stand out in a crowded online landscape

Yozhyk ProductionsFounder & B2C Marketing Videographer

May. 2018 - Dec. 2018Portugal · Hybrid➛ Multiple contracts to produce promotional videos across multiple channels for small and medium businesses (i.e., hotels, restaurants, clothing brand, corporate event and tech manufacturer) ➛ An effort requiring the combination of videography, marketing (conveying brand positioning, features & benefits), project management, & collaborating with establishment owners/event organizers/product managers.

Penha Longa Resort, a Ritz-Carlton HotelFood & Beverage Supervisor - Multiple Restaurant/Bar Outlets

Jul. 2017 - Nov. 2021Sintra, Lisbon, PortugalLeadership role in managing and assisting the daily operations of the resort's multiple outlets, specifically: ➛ In-Room Dining, Take-away Service & Guest Room Mini-bars ➛ Penha Longa Mercatto (breakfast, food tastings, and dinner service) ➛ Aqua (Poolside restaurant) ➛ B-Lounge (Lounge bar) ➛ Arola (Spanish restaurant) ➛ Basque by Eneko (Spanish restaurant) ➛ Spices (Asian-fusion restaurant) Key Responsibilities: ➛ Ensuring service & product quality align with Ritz-Carlton brand standards & HACCP standards. ➛ Responsible for administrative tasks like managing inventory (controlling par-stock, requisitions, cost control), weekly staff scheduling and task assignments. ➛ Mentoring, regularly evaluating and empowering both trainees and employees to achieve the highest possible guest satisfaction.. ➛ Writing & delivering operational reports to higher-management.

Penha Longa Resort, a Ritz-Carlton HotelJunior Restaurant Supervisor - Arola Restaurant

Dec. 2016 - Jun. 2017Sintra, Portugal➛ Assisting the restaurant supervisor in the management of daily operations, and events (cocktails, dinners, & lunches) ➛ Role as a "Learning Coach" in the evaluation and training of interns ➛ Auditing operational consistency with the Ritz-Carlton brand standards.

Penha Longa Resort, a Ritz-Carlton Hotel"Voyage Global Leadership Development Program" in Food & Beverage

Dec. 2015 - Dec. 2016Sintra, Portugal✸ The Voyage Program is a 12-18 month management training program offered by Marriott to a select group of hospitality graduates around the world. It is an acceleration program that grooms the future leaders of the company. KEY ACTIVITIES: ➤ Banquets & Events (December 2015 - June 2016) ➛ Responsible in leading over 20 events, including: meetings and conferences, weddings, gala dinners, business lunches, birthdays, and outside caterings in palaces throughout Lisbon and in Porto. ➤ Restaurant Outlets (July 2016 - December 2016) ➛ Assisted in managing the daily operations of breakfast service (Il Mercatto) & lunch service (AQUA) ➛ Surpassed the revenue budget for AQUA restaurant in the summer of 2016

IECD - Institut Européen de Coopération et de DéveloppementMarketing Operations Assistant

Aug. 2014 - Jan. 2015Mae Sot, Thailand · On-siteReported directly to the School Director of The Hospitality & Catering Training Center (HCTC) in ensuring the efficient operation of the non-profit hospitality vocational school. Worked towards achieving the goal of helping Thai-Karen youth, aged 16-23, break out of poverty by preparing them for employment within Thailand's hospitality industry. ➤ Marketing & Public Relations ➛ Spearheaded the creation of the school's official website ➛ Secured book donations for the School Library through collaboration with charitable organizations worldwide (i.e., Nestlé Pró Gastronomia, International Book Project, The Penguin Group USA, etc.) ➛ Led the conceptualisation and execution of a 2-day "Mae Sot Tour Itinerary" to increase partnership appeal with local tour agencies ➛ Collaborated with a partner NGO school (Minmahaw) to teach hospitality-related lessons to Burmese students ➛ Organized a student field trip with the management of the Centara Mae Sot Hill Resort. ➛ Designed the new "HCTC" school logo ➛ Designed "The Passport Hotel & Restaurant's" logo ➛ Designed the "Life Skills Program" logo in coordination with the program manager ➛ Designed the HCTC Brochure used for communications ➛ Designed the "Student Sponsorship" Flyer for communications ➤ Human Resources ➛ Facilitated the recruitment and induction of 4 new staff members ➤ Hotel & Restaurant Strategy & Development ➛ Developed a preliminary business plan for the 4-guestroom training hotel ➛ Negotiated and acquired a free Front Office PMS license for the application hotel ➛ Created a Food Cost/ Price calculator for the training restaurant using Microsoft Excel ➛ Collaborated with Front Office Teacher in creating Front Office SOPs.

Penha Longa Hotel Golf ResortBanqueting & Events Trainee

Feb. 2013 - Jul. 2013Sintra, Portugal · On-site1) Events - Setting up and breaking down all types of events (business meetings/ conferences, coffee breaks, break-outs, cocktails, breakfasts, galas, and weddings) - Responsible for venue (Hotel/Palace/Monastery) closedown during nightshifts. - Assisting in stock inventories 2) Service - Serving guests and clients during all events - Collaborating with Meeting Planners during setup, execution and shutdown phases 3) Leadership & Collaboration - Leading and working within a team of 4 interns - Assisted banquet supervisors in improving personnel training. 4) Restaurant Assistance - Assisted hotel's Midori and Il Mercato restaurants for breakfast and special dinners.