Western States Machinery Corp.VP Sales & Chief Engineer
Nov. 1984California, United States · HybridEngineering & Sales Innovation Success Across Industries: At Western States Machinery, my experience spans a diverse array, from Fortune 100 companies to small family corporations, engaging with every level of corporate structure. I manage capital equipment ranging from single machines to entire processes and packaging systems across sectors including Foods, Pharmaceuticals, Agriculture, Construction, and US Military systems. Additionally, I produce equipment for manufacturing windows, doors, cabinetry, chemical coatings, powders, metals, resin-bonded composites, wood, and plastics. My portfolio is enriched by 29 patents, encompassing both utility and design, for industrial and commercial applications. I have collaborated with over 100 machine manufacturers to deliver extensive automation and equipment solutions tailored to our clients' specific needs. My role encompasses a comprehensive suite of services: from conducting thorough customer needs analyses and developing "buildable" custom automation systems to feasibility engineering, 3D solid modeling, and technical and proposal writing and illustration. This holistic approach ensures robust support for our customers and principals from the initial concept through to final start-up. My expertise includes everything required to investigate, design, cost, and propose technical services, equipment, and machinery—from standard applications to wild, unprecedented "game changers." I interact with every level of corporate structure, balancing risks, costs, change orders, and delivery schedules with both engineered and purchased components and services to innovate better products faster. Embracing the mindset of both the machine and the process, and the parts or materials produced, I believe if you can visualize it and illustrate it clearly, it can be built safely and efficiently. This capacity to add value justifies earning a profit, underscoring the fundamental link between innovation and commercial success.