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Work Background
FoolFarm SpaPMO & Startup Builder
Jun. 2023Milan, Lombardy, Italy
AutonomoHands-on Product and Business Advisor
Nov. 2022Working at the intersection of Business and Technology to help Startups and SMEs innovate and accelerate their business.
MoviedayFounder - CEO - Chief of Product
Feb. 2018 - Nov. 2022Milan Area, ItalyFounded in 2018 in the form of a joint stock company, I raised a seed round investment in 2019 and developed the first ever platform that digitizes and innovates the whole theatrical supply chain (distribution, ticketing, advertising, invoicing, analytics, logistics), while ensuring the continuation and enhancements of legacy platform services’. Filmmakers, Distributors and Exhibitors used Movieday to: - Book cinemas, deal agreements and manage all the operations 🤖
- Increase revenues and occupancy rate x4💰
- Sell 70% tickets online in advance from their Facebook ads 🎟
- Get More Followers and Build a Loyal Following 👩🎤
- Increase exposure on other cinemas and stakeholders 🎉 Main accomplishments and achievements:
- Found and planned the right opportunity, achieving Major Film Studios pre-orders and strong industrial partnerships with an M&A prospect - Designed and Builded the solution based on user needs (Human-Centered Design approach to develop product and services) and Value Proposition Canvas - Led IT team of 3 Developers and 1 UX/UI Designer supporting day to day activities using Lean and agile approach to work
- Implemented and coordinated operation flow through a solid internal documentation and tools
- Presented several keynotes for conferences, awards and universities
- Builded a solid Investors and stakeholder relationship Tech and Tools: Python, Digital Ocean, AWS, GitLab, Jira, Figma, Metabase, Sentry, Miro, Slack, G-Suite, Dropbox, Sendgrid, HubSpot, Typeform, Wordpress
Movieday Coop / acquired by Movieday NextFounder - CEO - Chief of Product
Jun. 2014 - Jan. 2018Milan, Lombardy, ItalyFounded in 2014 in the form of a no-profit company to launch the POC of the first Italian 'Theater On Demand' platform - developed from scratch - which allowed people to organize and promote community screenings at the cinema.
Through the platform +50 indie filmmakers have been able to release their movies by connecting +1.000 organizations that involved +50.000 people to fill +300 cinemas in their low-occupancy timeslots, with 70% online ticketing purchase (x14 national average) and 110 attendants per screening (x5 national average). - Business planning, market research & analysis, fundraising
- Designed MVP: value proposition, core features and priorities, users flow, Algorithms, third parties integration (digital payment, social apps, CMs, CRMs...) - Coordinated the software development team using Lean and agile approach to work
- Hired, coached and motivated all Team members, also creating an academy which launched a new job - the Film Campaign Manager - that have involved great external associates - Developed Marketing and Sales strategy also pivoted from B2C to B2B model
- Implemented ERP and operation flow through a solid documentation and tools
- Developed Logistic Department and designed a related software (upload, delivery and tracking of the movies)
- Presented several keynotes for conventions, festival, fairs, awards and universities Tools: AWS, Slack, Trello, G-Suite, Dropbox, Mailchimp, Mandrill, Typeform, Wordpress
IULM UniversityPHD Candidate - Economics Management and Communication for Creativity
Mar. 2012 - Mar. 2014Milan, Lombardy, ItalyPhD project-based carried out until the winning of the first startup grant and creation of Movieday.
Economics, Management, Creative Industries, Entrepreneurship, Innovation Management.
BROCA-SSTFounder - CEO - Chief of Product
Jan. 2005 - Dec. 2010ItaliaLaunched in 2005 BROCA-SST is a project ran in collaboration with the Engineering Department of the University of Padua with the aim of developing one of the first application systems for the synchronization and automation of subtitles and audio tracks during the screening of films.
COLLATERAL New Media & Cinema FestivalFounder & Director
Jan. 2005 - Dec. 2009Napoli / PAN – Palazzo delle Arti NapoliFirst-of-kind Film Festival to show and explore new frontiers of cinema through its connections with new media and Internet technologies.
Galleria Toledo / DOPPIO SOGNO Program Director & Film Research
Jan. 2003 - Dec. 2009Naples, Campania, ItalyThe most attended Neapolitan film festival that has unveiled masterpieces of the past, restored and mostly in 35mm - Kurosawa, Truffaut, Dreyer, Bresson, Welles, Tarkovskij... - as well as new promising filmmakers.
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