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Network Power<100 people
Roles
🔥100%
Startup Founder
Geos
🇧🇪50%
Belgium
🇺🇸50%
United States
Work Background
Go Trade Simplicity MarketingProjects Manager
Jan. 2021Quito, Pichincha, Ecuador• Worked with important brands such as Kelloggs, Johnson & Johnson, Energizer and KFC.
• Lead a team made up of 12 people: 10 junior salesmen, 1 analyst and 1 field supervisor with the execution of 4 main projects. 1. Perfect Store Traditional Channel • Executed audits and commercial activation of campaigns throughout retailers. • Implemented reporting mechanisms through a complex analysis of key performance indicators. • Worked with important brands such as Energizer, Kelloggs, Johnson & Johnson, among others. 2. Points Incentive Reward System • Managed the relationship between a brand and its customers (visits, purchases, campaigns, prize exchanges, among others). • Worked with important brands such as Energizer and Kelloggs. 3. Happy Customer
• Conducted personalized digital questionnaires on restaurants for clients to be able to gain prizes.
• Analyzed input Information to draw important conclusions.
• Collected leads for databases, offers and promotions.
• Designed personalized loyalty reward systems.
• Worked with important brands such as KFC, Las Menestras del Negro and several restaurants within the group. 4. Coordination of New Projects and Services
• Looked for new technological service providers in order to develop new projects.
• Analyzed supplier information.
• Negotiated with different technology suppliers.
• Coordinated participation in fairs and seminars.
AS Roma Founder and Director AS Roma Academy Quito
Nov. 2020 - Jan. 2024Quito, Pichincha, Ecuador · On-site• Led the establishment of the first European soccer academy in Ecuador, introducing high-quality training and development programs.
• Oversaw a student enrollment of over 250 aspiring soccer players, ensuring their holistic growth and progress.
• Served as the general supervisor, responsible for implementing effective training methodologies and managing administrative operations.
• Prioritized the optimal development of young talents, fostering their technical, tactical, and personal growth.
• Coordinated both local and international camps, providing valuable opportunities for players to enhance their skills and gain exposure to different playing styles and cultures.
Algoritmo LabsFounder and Marketing Manager
Jan. 2020 - Aug. 2020Quito, Pichincha, Ecuador · On-site• Founded Algoritmo Labs, a company known for delivering continuous innovative and disruptive solutions in the Ecuadorian market, with a specialized focus on segmented marketing campaigns.
• Successfully positioned Algoritmo Labs as Latin America's leading mobile marketing company, specializing in mobile media solutions.
• Led all marketing efforts, driving outstanding results on small screens and utilizing measurable metrics such as clicks, impressions, views, leads, sales, app installs, and brand awareness.
• Developed and implemented segmented and targeted mobile advertisements, ensuring effective reach to the desired audience.
• Implemented Wifi Marketing solutions, leveraging the power of wireless networks to enhance customer engagement and generate valuable insights.
Go Trade Simplicity MarketingMarketing Strategist
Jul. 2019 - Dec. 2020Quito, Ecuador• Led the development of the "Comunidad del Trade" newsletter, establishing it as the key brand identity for the SICE software and Smart Data from a B2B perspective.
• Implemented effective SEO and SEM strategies across various search engines to generate targeted traffic and high-quality leads, resulting in increased sales of the service to clients.
• Conducted comprehensive market research, analyzing competitors and monitoring campaign execution to ensure optimal results and drive continuous improvement.
•Responsible for the execution of the perfect store for supermarkets, convenience stores, pharmacies, among other retailers.
• Executed client campaigns to increase presence on the market shelf, sales and share of self.
•Achieved monthly volume targets through effective management of various sales forces and implementation of identified strategies contributing to the development of issues, opportunities, and priorities for the company.
•Monitored and analyzed data for continuous improvement of processes.
MarketfitFounder
Feb. 2019Quito, Ecuador · On-site• Founded Marketfit, a dynamic digital marketing agency with a strong focus on social media strategies.
• Cultivated strong client relationships by understanding and addressing their specific needs and goals.
• Developed client-centric proposals that directly aligned with the unique requirements and objectives of each client. FEB 2019 - JAN 2021
• Co-developed an Android and iOS app that connects people based on their shared hobbies and passion for food.
• Implemented a comprehensive general promotion strategy targeting the United Kingdom market.
• Prepared and strategized for the upcoming launch and promotion of the app in the Ecuadorian market, ensuring a tailored approach to meet the needs and preferences of the local audience.
Invenia LabsAssociate People Operations
Feb. 2019 - Jul. 2019Cambridge, United Kingdom · On-site• Maintained up-to-date employee records, ensuring compliance with data privacy regulations.
• Safeguarded confidential information by securely filing and managing sensitive employee data.
• Issued official employment documents, including employment letters.
• Provided written HR reports to support data-driven decision-making.
• Monitored adherence to internal company policies and procedures, addressing any compliance issues.
• Facilitated conflict resolution among employees, fostering a harmonious work environment.
• Provided support to employees and managers in resolving workplace conflicts and addressing complaints.
• Offered guidance, advice, and information to employees on HR-related matters.
• Took appropriate corrective and disciplinary action when necessary, ensuring fair and consistent practices.
• Maintained and administered the company's pay plan, benefits, and bonus programs.
• Provided compensation-related information to employees, addressing their inquiries and concerns.
• Planned and organized professional development activities to foster ongoing learning and growth.
• Helped employees reach their full potential through one-on-one engagement and support.
• Promoted a culture focused on reward and recognition.
• Distributed and monitored employee performance evaluations, ensuring they were completed in a timely manner.
• Provided support and training to project managers and team leads related to performance evaluations.
• Arranged for employment contracts and related documentation to be signed.
• Made arrangements for desks and computer equipment.
• Coordinated all other logistics.
• Set up new employees for payroll, benefits, and expense claims.
• Made new team members feel welcome, answered questions during the onboarding period.
• Connected new team members with their colleagues, ensured they became well integrated.
• Assisted with recruiting-related activities.
TelefónicaMarketing and Finance Talentum Program
Oct. 2018 - Feb. 2019Quito, Ecuador · On-site• Selected among 1500 candidates for the Talentum program, aimed at identifying and nurturing the next generation of young general managers.
• Organized three loyalty events in Quito, Guayaquil, and Cuenca for the 75 largest accounts.
• Conducted market research with the 75 largest accounts to determine the most suitable project for implementation in 2019, based on their needs and interests.
• Created and designed a one-year free trial and purchase program for Movistar Revistas.
• Developed and implemented a referral system for the Mi Movistar Empresas app, offering 1000Mb data to both the referrer and the new client upon registration.
• Analyzed 866,000 complaints received by call centers in 2018, identified the root causes of the complaints, and designed and executed three major campaigns: Apologies through Call Center, WhatsApp Campaign for the App, and Personalized Plan Campaigns through Call Center.
HOBBIESPOT WORLDWIDE SLEcuador Country Manager
Jul. 2018 - Feb. 2019Quito, Ecuador · On-site• Successfully promoted the app, resulting in 7,000 active users in Quito and expansion into Guayaquil.
• Formed strategic alliances with local businesses to accelerate the growth of the app's user base.
• Implemented a convenient payment button feature and developed tailored marketing strategies to effectively target the Ecuadorean market.
Sparkling Water CompanyMarketing Coordinator
Jan. 2018 - May. 2018San Antonio, Texas · On-site• Conducted thorough market research to successfully establish a new brand in the sparkling water segment.
• Developed a comprehensive business and marketing plan to effectively launch the sparkling water brand into the market.
• Presented the research findings and business plan to interested investors, who expressed great satisfaction with our work.
Arenas Convenience StoreBusiness Analyst Consultant
Jul. 2017 - Aug. 2017Quito, Ecuador · On-site• Compiled and analyzed data to calculate product elasticity, providing valuable insights for strategic decision-making.
• Proposed optimization strategies for the product portfolio, resulting in cost reduction and revenue growth.
• Conducted in-depth financial analysis of the store's statements, leading to increased profitability and improved liquidity.
Independiente del ValleMarketing and Sports Management Assistant
Jun. 2016 - Aug. 2016Quito, Ecuador · On-site• Apoyé al departamento de marketing en la gestión de eventos y instalaciones para 3 partidos.
• Creé credenciales de prensa para periodistas autorizados.
• Recopilé una base de datos de todos los entrenadores de fútbol en América del Sur.
• Recomendé un nuevo entrenador que posteriormente fue contratado por el equipo
San Antonio RampageSales Representative
Sep. 2015 - Dec. 2015San Antonio, Texas Area · On-site• Orchestrated a field trip to the San Antonio Rampage hockey game for an entrepreneurship class, providing an immersive experience for students.
• Arranged a tour of the AT&T Center for 23 entrepreneurship students, offering an inside look at the venue and its operations.
• Coordinated a visit from a local entrepreneur to speak to the entrepreneurship students, inspiring and providing valuable insights for their entrepreneurial journey.
Heavy Metal FitnessMarketing Strategist
Sep. 2015 - Dec. 2015San Antonio, Texas Area · On-site• Executed a highly successful social media marketing campaign, resulting in the acquisition of 250 new gym members.
• Designed visually appealing brochures and flyers using Adobe Photoshop CS4, effectively promoting the gym's offerings.
• Played a key role in establishing the gym's online presence across various social media platforms.
Free risk operacionesBusiness Analyst & Project Advisor
Sep. 2014 - May. 2015Quito, Ecuador · On-site• Collaborated on the decision-making process regarding the development of the company's electronic invoice platform.
• Conducted market research on invoice platforms and forecasted project profitability.
• Recommended that the company build their own invoice platform as a cost-saving measure.
ToscanaMarketing research analyst
Sep. 2014 - May. 2015Quito, Ecuador · On-site• Analyzed the competitors of Italian pasta in the Ecuadorean market
• Gathered information about competitors and recommended ways to gain market share
• Evaluated the company’s position in regards to their products and marketing strategy
Soccer Magazine, FUTGOL Founder and General Producer
Sep. 2013 - May. 2014Quito, Ecuador · On-site• Successfully launched a new soccer magazine, overseeing the development of its name and logo.
• Designed captivating cover pages, established the magazine's format, and conceptualized engaging sections.
• Wrote 9 compelling articles, featuring interviews with local soccer players and journalists.
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