Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
XometrySenior UX Designer
Nov. 2024United States• Lead complex, multidisciplinary initiatives. Partner with product managers, engineering leads, and stakeholders to identify problems and opportunities, develop strategies, prioritize features, and effectively execute on them • Work closely with other designers and developers to improve and maintain design consistency across other product areas • Prototype features with user flows, wireframes, and high fidelity designs • Use different usability testing methods to identify the right solutions for our customers • Coach other designers. Develop the overall proficiency of the team in different aspects of UX design
ThoughtworksLead Experience Designer
Jun. 2024 - Jul. 2024Brazil• Lead a research to understand users of the "Beach Environment", where Thoughtworkers wait to be assigned to a project with clients.
Chiefs.GroupDesign Executive
May. 2024BrazilChiefs.Group is a talent platform that connects senior executives who are available to work on demand with companies.
I am part of this pioneering community of Open Talent model and I am ready to help companies, start ups and scale ups to address their main challenges and strategic objectives. Get in touch: https://www.chiefsgroup.com.br
DevReadyLead Product Designer
Jan. 2023 - Sep. 2023United StatesDevReady is a developer’s community platform that connects the best software developers with highly productive teams in large US companies. I designed the whole hiring platform for devs and the company’s crew, increasing the efficiency and speed of the whole hiring process. • User Interface Design: Crafted intuitive user interfaces for the DevReady platform, achieving a remarkable 50% reduction in the time-to-hire metric for partner companies. This initiative directly contributed to streamlining the hiring process, making it more efficient for all stakeholders. • Platform Design and Strategy Implementation: Directed the complete redesign of the DevReady hiring platform, focusing on a user-centric approach that significantly enhanced the efficiency and speed of the recruitment process. This strategic overhaul improved the precision of matches between software developers and US-based teams. • UX Strategy Development: Developed and executed a comprehensive UX strategy for the DevReady developer community platform. This approach was instrumental in boosting user engagement and satisfaction, creating a more vibrant and interactive community for both developers and company teams. • Onboarding Experience Enhancement: Innovated the onboarding experience for developers and company crews at DevReady. Designed and implemented efficient processes that nurtured a supportive and inclusive community ecosystem, facilitating smoother transitions and integrations for new members.
RivianSenior UX/UI Designer
Sep. 2022 - Aug. 2023Irvine, California, United StatesI contributed to the supply chain platform, making it more user-friendly and effective for all the suppliers, purchasing managers, and production teams around the world. It's the "engine" part of the business, responsible for B2B negotiations and saving millions every year for the company. • Comprehensive Design System Deployment: Developed and deployed a comprehensive design system for the supply-chain interface, resulting in a 30% improvement in user task completion times. This system standardized UI elements and interactions, leading to more efficient and consistent user experiences. • Enhanced Global Supply-Chain Platform: Initiated the revitalization of the global supply-chain platform, focusing on user experience (UX) enhancements. This initiative significantly improved usability for suppliers, purchasing managers, and production teams worldwide, contributing to substantial cost savings for the company. • User-Centered B2B Negotiation Tool Redesign: Led the execution of a user-centered redesign of the B2B negotiation tool, streamlining processes and achieving a notable increase in transaction efficiency. This redesign focused on simplifying interactions and optimizing user workflows. • Responsive Design Integration: Implemented responsive design principles across the supply-chain platform, ensuring optimal functionality on various devices and platforms. This approach enhanced accessibility and user satisfaction, facilitating seamless user experiences. • Information Architecture Overhaul: Strategically overhauled the supply-chain platform's information architecture to create a more intuitive user journey. This redesign significantly reduced cognitive load for B2B users, making the platform easier to navigate and interact with.
Viasat Inc.User Experience Lead
Sep. 2021 - Sep. 2022Houston, Texas, United States• User Experience Leadership in Oil & Gas Sector: Directed user experience initiatives, transforming complex business requirements into intuitive interface solutions. This leadership role involved translating intricate operational needs into user-friendly designs, significantly improving interface usability within the Oil & Gas sector. • Strategic Design Implementation: Led the strategic translation of user needs into actionable design strategies, effectively streamlining operations and enhancing back-office productivity. This involved a keen focus on understanding user requirements and crafting designs that meet these needs while optimizing operational efficiency. • Collaborative Design Approach: Championed a collaborative design methodology, ensuring iterative validation of design ideas through effective communication within product development teams. This approach fostered a culture of collaboration and continuous improvement, leading to more innovative and validated product solutions. • Prototype Development and Communication: Drove the development of diverse prototype fidelity levels, from initial mockups and wireframes to high-fidelity prototypes. This initiative ensured clear and communicative deliverables, facilitating better decision-making and stakeholder engagement throughout the design process. • Aesthetic Excellence and Brand Consistency: Established a high standard for product aesthetics, significantly contributing to a superior "look and feel" across Viasat’s range of software tools and services. This effort enhanced brand consistency and user satisfaction by delivering visually appealing and cohesive design elements.
The Interaction Design FoundationUX/UI Design Career Mentor
Feb. 2021 - Feb. 2023In a partnership with Rookieup.com, the Interaction Design Foundation launched the mentor-led bootcamp to enhance skills in UX Design, User Research, Design Thinking and more. I'm one of the Senior Mentors that have the challenge to help people improve and migrate to UX Design industry. www.interaction-design.org/bootcamps
NTT DATAProduct Design Lead
Dec. 2020 - Aug. 2021São Paulo, Brazil• End-to-End UX Project Leadership: Pioneered comprehensive UX projects for prestigious clients like Banco Itaú and Porto Seguro, leveraging a Design Thinking methodology to craft innovative solutions. This role involved overseeing the project lifecycle from initial concept through to implementation, ensuring the delivery of cutting-edge user experiences. • UX Team Direction: Orchestrated UX team efforts to address and resolve complex design challenges, significantly enhancing customer experiences across Serasa Experian's digital platforms. This included guiding the team through problem-solving processes and ensuring high-quality outcomes. • Collaborative Design Facilitation: Conducted design workshops and brainstorming sessions, creating a synergistic environment for idea generation within the UX team. This approach fostered innovation and collective problem-solving. • User Research Implementation: Applied user research methodologies to gain deep insights into customer behaviors, shaping design strategies for leading industry players. This process informed the development of user-centric designs based on empirical data. • Persona and Journey Mapping: Led the development of detailed user personas and journey maps, establishing a solid foundation for user-centered design initiatives. This work provided actionable insights into user needs and expectations. • Cross-Functional Team Guidance: Directed cross-functional teams through the UX design process, from ideation to execution, boosting product usability and customer satisfaction. This role involved close collaboration with various stakeholders to ensure cohesive and effective design outcomes. • Balancing User Needs and Business Goals: Championed both user needs and business objectives, delivering balanced UX solutions that supported client success and facilitated user adoption. This advocacy ensured that design decisions contributed positively to both user experience and business metrics.
UX Design ConsultancyProduct Design Consultant - TaaS
Feb. 2020 - Apr. 2024Brazil• Optimized User Experience: Directed initiatives to enhance product and service user experiences by leveraging in-depth insights into user needs, behaviors, and motivations. Focused on creating intuitive, accessible, and engaging user-product interactions. • User Research and Analysis: Conducted comprehensive user research, developed detailed user personas, and mapped user journeys to pinpoint pain points and areas for enhancement. Utilized findings to inform strategic design improvements. • Iterative Design Leadership: Led iterative design processes, including sketching, wireframing, prototyping, and user testing, to develop and refine solutions that meet user expectations and achieve business objectives. • Cross-functional Collaboration: Fostered strong partnerships with UI designers, developers, product managers, and stakeholders, ensuring cohesive efforts to deliver products that offer seamless and satisfying user experiences. • Mentorship and Community Building: Mentored over 150 UX professionals across 20+ countries, guiding them through complex design projects and advancing their expertise in user-centered design principles. Played a pivotal role in the professional development of the UX community. • UX Design Education and Leadership: Orchestrated hands-on UX design bootcamps centered on real-world projects to enhance practical skills. • Community Growth and Networking: Actively contributed to the expansion of the UX community by organizing events such as UXBookClub and serving as a Local Leader for the Interaction Designers Association (IxDA), facilitating connections between emerging designers and industry veterans. • Personalized Coaching and Career Development: Provided one-on-one coaching sessions, offering bespoke advice and career guidance to budding UX professionals. Designed tailored learning pathways, enabling UX designers to achieve certifications and industry recognition through a proprietary framework.
Nomad LabsHead of Design | UX/UI Manager
Jan. 2018• Directed a Multidisciplinary Team:
Successfully led a team of 18 designers and marketers in developing and executing digital branding strategies that significantly improved online presence and customer satisfaction. • Pioneered Design Thinking Methodology: Established and advocated for the company’s design thinking approach, cultivating a culture of innovation and creativity. This strategic initiative was instrumental in achieving a 20% year-over-year increase in client acquisition. • Innovated with Product Design Consultancy: Spearheaded the launch of a highly successful Product Design Consultancy service within the company. Provided expert guidance to external clients, resulting in a fourfold increase in the company’s revenue streams.
Nomad LabsLead Product Designer
Feb. 2008 - Jan. 2018• Drove Digital Transformation in Marketing: Masterminded the transition from traditional to digital marketing methodologies, employing UX strategies to provide personalized user experiences. This strategic shift resulted in a remarkable 50% increase in customer retention within the construction and real estate development sectors. • Led the Creation and Execution of Comprehensive Digital Marketing Strategies: Pioneered the development and implementation of an integrated digital marketing plan, focusing on the incorporation of UX design principles to enhance user experience and increase conversion rates.
Nomad LabsCreative Director
Jan. 2004 - Feb. 2008As the Founder and Creative Director of Nomad Labs, a Strategy and UX Design Agency, I spearheaded initiatives to enhance digital performance for a diverse portfolio of clients, including Governo Federal do Brasil, FIEB, Fundação Odebrecht, Rede Bahia de Televisão, Rossi, Scopel, Ademi-BA, Aliansce Shopping Centers, SEBRAE, A Fórmula, Prefeitura de Salvador, and Carlinhos Brown, among others. My role involved: • Strategizing and Leading: Developed and executed comprehensive digital strategies to meet client objectives, significantly improving their online presence and user engagement. - Innovating in UX Design: Pioneered user experience enhancements that drove increased satisfaction and performance metrics across client websites and digital platforms. - Team Collaboration and Leadership: Managed and mentored a team of designers and strategists, fostering a culture of creativity and continuous improvement. - Client Partnership: Built and maintained strong relationships with a wide range of clients, from government entities to private sector giants, ensuring their digital strategy aligned with their overarching goals. This experience has equipped me with a profound understanding of digital strategy, user experience design, and creative leadership, making me an ideal candidate for the UX Design Director position. My track record of leading teams to deliver innovative solutions that drive digital performance aligns with the strategic and creative demands of the role.
Intch is a Professional Networking App for the Future of WorkSee more people like Lau on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
451868 people
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
15
Designer gráfico
79110 people
16
Art Director, Visual Designer @ Sica | Soluções Visuais
19
Project Manager @ Ressarcir Sistemas
19
Product Designer @ Stone.Co