Kevin Lewis - Print and Web Designer, klworks

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Work Background

Gardener's Supply CompanyWeb Design & Production Specialist, Senior Graphic Designer

Nov. 2001 - Oct. 2017128 Intervale Ave., Burlington VT 05401• Designed, developed and published landing pages for both commerce and content • Optimized and tested print and web components for optimal UX and CX • Designed catalogs, fliers, signage, packaging and managed pre-press production and printing • Tripled number of web videos produced • Managed and optimized 3,000+ images and 750+ web ads per year • Designed and optimized emails, doubling capacity • Directed, and produced parody of Taylor Swift’s “Shake it off!” resulting in 17k Facebook posts • Quadrupled productivity of product page builds via shared google sheets and XML imports • Created a process to build, change, automate, and track 250+ product ads • Automated SEO-boosting text-tagging of image assets on product pages

The Hinesburg RecordPresident, Designer, Writer, Photographer

Sep. 2001Hinesburg VT 05461• Expanded a 20-page print-only local non-profit monthly newspaper focused exclusively on municipal meeting notes into a 28-page full-color print and digital monthly focussing on community-building and featuring relevant stories, photos, news and ads • Reduced production schedule by 30% and printing costs by 20%

klworks.netDigital & Print Designer

Jan. 2000Hinesburg, Vermont• Train clients in use of Adobe applications • Develop style guides • Guide clients to brand solutions through effective visual design • Create responsive websites and WordPress websites • Build Powerpoint and Keynote presentations • Design print and digital logos, ads, catalogs and programs • Create ads for print and web and coordinate direct mail/email campaigns • Design marketing proposals • Clients include Showhomes.com, The Hinesburg Record, Koenig & Bauer, Bristol Bakery and Cafe, Omni Fabrication, Richmond Family Medicine, Farmhouse Center, Medici's Supper Club, and Williston Central School.

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