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Work Background
Gardener's Supply CompanyWeb Design & Production Specialist, Senior Graphic Designer
Nov. 2001 - Oct. 2017128 Intervale Ave., Burlington VT 05401• Designed, developed and published landing pages for both commerce and content
• Optimized and tested print and web components for optimal UX and CX
• Designed catalogs, fliers, signage, packaging and managed pre-press production and printing
• Tripled number of web videos produced
• Managed and optimized 3,000+ images and 750+ web ads per year
• Designed and optimized emails, doubling capacity
• Directed, and produced parody of Taylor Swift’s “Shake it off!” resulting in 17k Facebook posts
• Quadrupled productivity of product page builds via shared google sheets and XML imports
• Created a process to build, change, automate, and track 250+ product ads
• Automated SEO-boosting text-tagging of image assets on product pages
The Hinesburg RecordPresident, Designer, Writer, Photographer
Sep. 2001Hinesburg VT 05461• Expanded a 20-page print-only local non-profit monthly newspaper focused exclusively on municipal meeting notes into a 28-page full-color print and digital monthly focussing on community-building and featuring relevant stories, photos, news and ads
• Reduced production schedule by 30% and printing costs by 20%
klworks.netDigital & Print Designer
Jan. 2000Hinesburg, Vermont• Train clients in use of Adobe applications
• Develop style guides
• Guide clients to brand solutions through effective visual design
• Create responsive websites and WordPress websites
• Build Powerpoint and Keynote presentations
• Design print and digital logos, ads, catalogs and programs
• Create ads for print and web and coordinate direct mail/email campaigns
• Design marketing proposals
• Clients include Showhomes.com, The Hinesburg Record, Koenig & Bauer, Bristol Bakery and Cafe, Omni Fabrication, Richmond Family Medicine, Farmhouse Center, Medici's Supper Club, and Williston Central School.
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