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Work Background
Upperhand Studios IncPresident
Sep. 2019Millersburg, Ohio, United StatesCreating content for companies and brands with a focus on audio and video production, audio mixing, video editing.
Bunker Hill Cheese Co., Inc.Director of Marketing
Sep. 2017 - Sep. 2019Millersburg, OhioAs Director of Marketing, I managed and supported all marketing services and brand development activities for Bunker Hill Cheese and affiliated companies.
This included developing marketing plans, brand strategy, and advertising plans; and also strategic planning, budget planning and supervision of the marketing budget. It also included direct planning, development and execution of strategic Social Media marketing and communications initiatives with wholesale customer base.
The Music & Sound RetailerColumnist
Jan. 2015 - Jan. 2021Tackling tech, social media, and industry trends
Larry's Music CenterSales Manager
Mar. 2001 - May. 2018Wooster, OhioAs sales manager I led my store to being a NAMM Top 100 Dealer six years in a row. While my primary roles involved inventory decisions and customer service, I also created all of the store's media and marketing content. I managed and built website, created graphics and wrote copy, took photos and videos, and wrote nearly all the copy. I also managed the Twitter account, YouTube channel, and Facebook page and created content for all three social media streams. I wrote a blog for the store website called The Setlist.
I also attended NAMM, the MI retail industry trade show, where I spoke on SEO, social media, and content creation best practices. I contributed NAMM U blogs on the NAMM website, often on similar topics.
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