Larry's Music CenterSales Manager
Mar. 2001 - May. 2018Wooster, OhioAs sales manager I led my store to being a NAMM Top 100 Dealer six years in a row. While my primary roles involved inventory decisions and customer service, I also created all of the store's media and marketing content. I managed and built website, created graphics and wrote copy, took photos and videos, and wrote nearly all the copy. I also managed the Twitter account, YouTube channel, and Facebook page and created content for all three social media streams. I wrote a blog for the store website called The Setlist.
I also attended NAMM, the MI retail industry trade show, where I spoke on SEO, social media, and content creation best practices. I contributed NAMM U blogs on the NAMM website, often on similar topics.