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Work Background
Unico IdtechPrivacy Product Manager
Jun. 2022 - Jan. 2024São PauloDevelopment and silent launch of the largest privacy and transparency product for data transacted with Unico's main banks and partners for all Brazilians. Stakeholders: Data Team, Legal, CyberSecurity, C-Level Implementation of a set of components of Unico Idtech's technical platform, with the reuse of documents stored in the company's database with the aim of reducing the time, cost and real-time status of contracting services from Unico's partners by more than 90%.
Stakeholders: Banking companies, Data Team, DPO, Security, Marketing. Collaborated with 5x MAU increase in 2023 during silent product launch. Led inceptions to define MVP
Defined success metrics Managed robust technical backlog Maintained data and legal areas Product lifecycle management
Interviewed users
ElectyCo-founder / Product Leader
May. 2022At Electy, I'm responsible for strategic product development, with a focus on consolidating app.electy.com.br. I manage growth metrics for the product's active user base (acquisition, qualification and retention), manage the roadmap and expectations of stakeholders and the development team. My goal is to change the experience of buying clean energy in Brazil with a fast, simple and secure digital solution, and of course, to pay less for the energy we use. + 10% of people who contract clean energy from Electy go through the product in its entirety
+ 50% of people who contract clean energy from Electy also use the product
+ 1MM kw/h sold monthly in Brazil, generating savings of more than 2.5MM per month in energy bill costs
C&A BrasilSenior Data Product Owner CRM
Sep. 2020 - Jun. 2022São Paulo, BrasilI am responsible for developing the data platform to communicate with customers and offer a satisfactory experience of the C&A&VC relationship program in the C&A app. I use master data management for data governance and work with Salesforce Marketing Cloud to ensure communication by sms, email, push. Responsible for developing the WhatsApp communication and sales app for C&A customers, a product that accounted for 7% of e-commerce sales during my tenure.
Rede GloboDigital Business Specialist
Oct. 2018 - Sep. 2020BrasilAs a project manager, I focus on the strategic development and lifecycle management of digital products. In my experience, I highlight the creation of robust business plans, the definition of performance indicators and the successful implementation of Salesforce during Globo's digital transformation, especially to boost subscription sales of digital products such as Premiere, Combate and Cartola FC. In addition, I played a key role in expanding Premiere's sales channel portfolio in important telecommunications companies, with an initial emphasis on Vivo. My contribution was not limited to this: I actively participated in the governance of the digital product and marketing area, leading the adoption of new digital technologies and processes to increase the efficiency and competitiveness of the business.
OiWeb Analytics Sênior
Jul. 2017 - Oct. 2018Rio de Janeiro, BrasilData management of Oi's digital platforms via Google Analytics and Adobe Analytics; Building reports, development of dashboards via Google Data Studio; Metrics mapping and tagging of conversion sales channels to ensure success in the customer journey. Colaboration in the management of the “Minha Oi” app with strategics recommendations for the mobile experience. Participation in the design of analytical solutions for capturing leads for digital media.
Unimed-RioMarketing Analyst
Nov. 2015 - Apr. 2017Rio de Janeiro, BrasilAnalysis of critical factors and identification of opportunities, main trends in the healthcare market, including: the social, economic, political, regulatory environment of Unimed-Rio and players. Building of dashboards to support decisions in the company's strategic areas. Support for managing sales and marketing indicators goals.
HurbMarketing Intelligence Analyst
Dec. 2014 - Sep. 2015Rio de Janiero, Brasil
HurbBusiness Analyst
Mar. 2013 - Dec. 2014Rio de Janeiro, Brasil
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