Vintage55Head Visual Merchandiser
Oct. 2020Milan, Lombardy, ItalyAnalysis and processing of data for specific marketing purposes by preparing appropriate reports (sell- in, sell-out, composition of offers and purchases, benchmarking on the positioning of competitors' products, etc.);
Support on Collection development processes as Collection brief, competitive benchmark studies, market trends analysis and focused deep-dives on strategic opportunities;
Budget compilation and cost sharing with Product Managers;
Define pricing positioning considering financial targets and competitors;
Management of relations with Wholesale markets, gathering the specific needs of this channel, contributing to the possible inclusion of specifically dedicated products in the collection;
Wholesale and Franchising sales support;
Support the development of special productions, sponsorships and events/communication, collaborating with the functions involved.