Shelley Robinson

Strategic Advisor, Marketing, Customer Success and Operational Transformation @Self

United States🔥 Startup Founder💸 MarketingExecutive CoachMarketing DirectorEvent Producer💼 C-level ExecutiveLife CoachingCMO🧨 ConsultingCSOFounderCOOCommunity ManagerAdvisorCustomer Researcher

Shelley Robinson is a seasoned professional with extensive experience in marketing, customer success, and operational transformation. She currently serves as a Strategic Advisor, where she utilizes her expertise to drive business growth and improve operational efficiency. Shelley has a proven track record of developing strategic initiatives and executing them effectively. Her exceptional ability to lead cross-functional teams and her strong understanding of the customer journey make her an invaluable asset to any team. Shelley’s career is marked by her passion for creating exceptional customer experiences and her dedication to continuous improvement.

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Work Background

RealPage, Inc.Vice President of Customer Success, Strategic Accounts

Jan. 2021San Francisco Bay AreaMember of the leadership team at RealPage responsible for growing and scaling the Customer Success organization in our strategic accounts with a focus on Institutional and Investment Management companies. My focus is leading and developing strong teams who are committed to our customers' ongoing success by helping to assure they achieve their data intelligence, software and ROI goals and see value in their investment with RealPage. By listening to our client partners, we continue to create the most innovative technology that’s changing how the world experiences, utilizes and monetizes rental space for working, living and vacationing.

RealPage, Inc.Senior Director, Customer Success, Strategic Accounts

Jan. 2017 - Jan. 2021San Francisco Bay AreaWorks with key partners from all product and service departments within RealPage to communicate and drive requirements to achieve results for Strategic Key Account clients. These customers include Institutional and Investment Management as well as Property Management Firms. Work with both U.S. and companies with global portfolios. Oversee teams of Customer Success Managers and drive for results that achieve our customers business goals through innovative technologies. This position has direct influence on process simplification and change management internally and for the client with the overall goal of delivering business value.

Alliance Residential CompanySenior Regional Manager

Jan. 2016 - Jan. 2017San Francisco Bay AreaOversee client relationships and manage several on site property management teams. Financial management, budget building, proformas, rent analysis, market analysis, team motivation, employee coaching, hiring, mentoring and evaluating performance. Currently oversee three Class A+ lease ups in the SF Bay area market as well as four stabilized Class A multi-family assets.

Paragon Real Estate GroupVice President of Marketing

Jan. 2015 - Jan. 2016San Francisco Bay AreaDirect, oversee or guide all marketing, public relations, and corporate communications initiatives for the organization. Oversight of all digital marketing projects. Develop and implement social marketing plan and strategy as well as the redevelopment and launch of a new responsive website and marketing applications for agents. Managing Marketing Team in their day-to-day projects. The "go to" for all things Marketing. Paragon Real Estate Group is a full service luxury agency for residential as well as full commercial brokerage with offices in San Francisco, Marin and the East Bay.

Prometheus Real Estate GroupPortfolio Manager

Jan. 2012 - Jan. 2015San Francisco Bay AreaOversee Property Operations for luxury apartment communities in the Bay Area (Mountain View, Cupertino, Santa Clara) and Los Angeles (West Hollywood and Thousand Oaks) including a new lease up community in Mountain View called Madera (opened December 2012 and lease up completed by May 2013). Two new Lease Ups in Mountain View - 100 Moffett and Montrose (Opening Late 2015). Budget development and planning, Staff oversight, hiring, team development, weekly Lease Up Plan meetings and oversight, market analysis, mentoring, property inspections, quarterly site audits, and neighbor relations management. Part of 2013 and 2014 Brand Momentum Team. One Community in my Portfolio - 550 Moreland (Santa Clara) was just named MHN's Apartment Community Of The Year 2013. Madera (Mountain View) was just named a finalist as Garden Apartment Community of the Year by NAHB 2013 and MHN 2014 Most Tech Savvy Property. Prometheus just won Property Management Company of the Year by both NAHB and MHN for 2013.

J.I. Kislak, Inc.Marketing Manager/Regional Property Manager

Jan. 2011 - Jan. 2012Las Vegas, Nevada AreaMultifamily apartment operations in the Las Vegas and Tucson markets as well as national oversight of marketing and internet marketing. Overseeing Marketing, Operations, Financial Management, Staffing, and Maintenance in the highly troubled Las Vegas market. Planning and execution of marketing, leasing, training, hiring and overcoming occupancy and financial challenges as the market slowly recovers. Implementing new internet marketing strategy - including social media, new portal websites, online leasing and leasing and marketing training.

Elford DevelopmentProperty Manager (New Development)

Jan. 2001 - Jan. 2004Columbus, Ohio AreaInitially Consulted and designed full marketing and lease up plan for Historical redevelopment in Downtown Columbus Ohio. Subsequently hired and came on board full time to open the apartment community and townhomes. Hired staff, managed community, and executed on full operations plan from inception.

HyperStrike, Inc.Director of Marketing & Operations

Jan. 2008 - Jan. 2011San Francisco Bay AreaHyperStrike is your personal trainer online. Primary responsibilities in Marketing and Operations in Fitness and Nutrition SaaS software. Focuses predominantly on full marketing plan development, execution, sales, social media management, business development, hiring and selection, customer relationship management, and live web demonstrations, training and roll out on the products and applications. Secondary responsibilities of financial management, board reporting, budget preparation, action planning and execution.

AvalonBay CommunitiesPortfolio Manager

Jan. 2004 - Jan. 2007San Francisco Bay AreaResponsible for property operations of 8-10 communities in Northern California. This market consists of primarily class A and B apartment homes. Hiring, Team Development, Renovation oversight, Financial, Operational and marketing outreach duties.

National Church ResidencesNational Director of Marketing

Nov. 2001 - Apr. 2003Columbus, Ohio AreaNewly created position for growing Non Profit Housing company. Joined team to develop marketing program for new lease up, existing troubled assets, and designed a sales training program from scratch for the organization. Held training seminars, oversaw troubled portfolio, travelled extensively, and implemented marketing strategy for the company.

AIMCOMarketing Director

Jan. 2000 - Jan. 2001Columbus, Ohio AreaMarketing planning and execution for Midwest Region of AIMCO. Responsibilities included leasing training, marketing management, budgeting, marketing planning, advertising management and troubled asset management.

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