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Work Background
Termo Shop d.o.o.Marketing consultant - content and strategy
Feb. 2025Slovenia, CeljeAt TermoShop, I lead marketing and brand strategy for foreign markets shaping the company’s presence abroad. I design and execute B2B and B2C campaigns, manage digital and offline channels, develop partnerships, and build sales funnels that strengthen termo shop’s position as a trusted provider of energy-efficient solutions.
11MarketingBrand & Marketing Strategist
Aug. 2022As marketing strategist I am specializing in accelerating brand growth through purpose-driven marketing strategies. I focus on product innovation, performance marketing, and creating compelling customer experiences. My role encompasses designing integrated marketing strategies that align brand purpose with market needs, executing impactful content strategies, and enhancing customer journeys across both digital and offline channels. With a commitment to driving meaningful business outcomes, I help brands transform visions into reality, positioning them for long-term success.
Healthcare Ltd.Global Marketing Consultant
Jul. 2021In my role as a Global Marketing Consultant for Healthcare Ltd., I drive multi-channel marketing efforts for the Mlily brand in the sleep industry. I lead the creation of content across digital and offline platforms, including blogs, email marketing, social media, and in-store promotions. I manage social media strategies across 12 European markets, driving lead generation and brand engagement. By ensuring consistent brand messaging and integrating both online and offline campaigns, in my role i help elevating Mlily’s brand presence and market share across the EU.
IntellyshopDigital marketing & e-commerce Director
Jun. 2021 - Jun. 2023Ljubljana, SloveniaAs Digital Marketing & E-commerce Director, I led the development and execution of data-driven marketing strategies that boosted Intellyshop’s online presence and sales. I focused on optimizing customer acquisition funnels, improving conversion rates, and driving engagement through a mix of SEO, paid media, and performance marketing campaigns. My efforts resulted in a 30% increase in online sales and significantly enhanced the customer experience across all digital touchpoints. Key Contributions: Increased online sales by 30%, Optimized digital marketing campaigns for higher ROI, Improved customer journey through enhanced UX strategies.
Studio ModernaInternational Brand Director
Apr. 2013 - Jun. 2021LjubljanaAt Studio Moderna, a leading omnichannel direct-to-consumer retailer in Central and Eastern Europe, I oversaw the development and execution of comprehensive brand strategies for multiple high-profile brands across 21 markets. I managed brand positioning, developed annual marketing plans, and aligned strategies across digital, print, and direct response channels. My leadership resulted in consistent brand growth, increased market share, and significant revenue gains. I was responsible for managing teams of product and brand managers and coordinating cross-functional efforts to ensure brand success. Key Contributions: Grew revenue from €3M to €40M in 4 years, Launched 100+ products annually, Achieved 3 digit % digital revenue growth through omnichannel strategies, Led brand teams across 21 international markets.
Studio ModernaNew business developer
Nov. 2010 - Apr. 2013As a New Business Developer, I identified and capitalized on growth opportunities by leading the development of new products and services. I conducted market analyses, defined pricing strategies, and collaborated with marketing and sales teams to refine communication tactics and sales techniques. I was also responsible for product storytelling and managing relationships with external vendors and manufacturers to ensure smooth development and market introduction. Key Contributions: Successfully launched new product lines, Developed market entry strategies, Led cross-functional teams in marketing and product development.
Studio Moderna ServicesInternational Brand Manager for Dormeo
Jun. 2008 - Nov. 2010
Unichem d.o.o.Brand Manager
Oct. 2007 - Jun. 2008
European CommissionAdviser
May. 2004 - Sep. 2006
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