Alex Chan

Growth Specialist @Digital Accel

Email Marketing ManagerDigital Ads Manager💸 MarketingCopywriterMarketing Analytics ManagerWeb DeveloperBrand Marketing ManagerContent ManagerSMM ManagerSEO Manager

Digital Accel has experienced significant growth over the past quarter, largely due to successful marketing strategies and increased client acquisition. The implementation of advanced analytics has enhanced our customer targeting and engagement, resulting in higher conversion rates. However, challenges persist in customer retention and engagement in some of our digital platforms. To address this, it is recommended to invest in innovative customer experience strategies and continuous improvement of our digital platforms. Overall, the company is well-positioned to maintain its growth trajectory with a focus on customer-centric strategies and digital innovation.

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Work Background

LPM Group LtdDigital Marketing Manager

Jan. 2019 - Nov. 2019Hong Kong SARLead strategic plan in digital marketing. Managed lead gen campaign, customer journey funnel to increase customer lifetime value. Manage SEO, SEM (FB IG Google) Managed a small team.

Hush HomeDigital Marketing Manager

Apr. 2018 - Jun. 2018Hong Kong- Manage and optimise the eCommerce website - Ads management (Social and Search) and optimise for conversion (Facebook & Google ads) - Social media management (Facebook & IG) - CRO

WavemakerSocial Manager

Oct. 2017 - Mar. 2018Hong KongEstablish holistic strategic planning approach including implementation of media buy on social platform that includes Facebook, Instagram, Twitter, and LinkedIn. Collaborate with business director to create new media plans and strategic implementation for clients.

Freelance, Self EmployedDigital Marketer

Jun. 2015 - Sep. 2017Hong KongDeveloped websites, manage SEO and create and manage Facebook ad campaigns Leads generation - Drive traffic & leads for clients SEO - content management; link building Ads - Facebook ads campaign & conversion Socials - manage campaigns to increase engagements, traffic & leads

Chrome & ChaseDigital Marketing Executive

Sep. 2014 - May. 2015Sai Ying PunSEO analytic, redesign landing page, write SEO optimized content Create and manage social media platforms, press releases Create viral posts and manage Facebook ad campaigns

MoticDigital Marketing Executive

Jul. 2013 - Jun. 2014Hong KongSEO optimization and social media marketing Create and manage social media platforms Design simple flyers and product sheets using Photoshop and Illustrator

Autism Partnership Hong KongBehavioral Therapist

Jul. 2010 - Jun. 2013Hong KongProviding ABA therapy to Autistic children Design activities that can deliver learning goals in a fun and enjoyable environment

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