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South Africa
Work Background
JJCL DIGITALMARTECH & Media Consultant
May. 2017Ville de Paris, Île-de-France, France · HybridSenior++ Digital Marketing Consultant
Development and Implementation of Digital Marketing Strategies My Achievements and Key Skills:
Multichannel Campaign Management: Expertise on Google AdWords, DV360, Meta4business, TikTok Ads Manager, etc.
Creative Production: Creation of videos, banners, and interactive content to engage audiences.
Cost Acquisition Optimization: Reduced acquisition costs by over 30% for a major e-commerce player.
Revenue Growth: Increased revenue by 50% for a fashion brand through automated campaigns.
Partner Relationship Management: Optimized campaign deployment with various partners.
Advanced Tool Utilization: Proficient in Google Analytics, SEMrush, HubSpot.
Comprehensive Digital Marketing: Expertise in SEO, SEM, content marketing, email marketing, social media, mobile, video, and automation.
Qualified Traffic Generation: Generated millions of qualified visits for various sectors (e-commerce, tourism, automotive, fashion).
Traditional and Digital Media Buying: Managed media space purchases in press, radio, outdoor, and digital channels.
Additional Skills:
Leadership and Digital Strategy: Led teams and developed winning strategies.
Media Advertising: Expertise in display, video, and other digital formats.
Negotiation and Media Buying: Maximized return on investment.
Digital Transformation: Supported digital transition and integration of new technologies.
Why Choose Me?
Experience and Expertise: Over 25 years of proven success.
Personalized Approach: Tailored solutions to meet each client’s specific needs.
Guaranteed Results: Focus on tangible and measurable results.
Constant Innovation: Always at the forefront of the latest trends and technologies.
Propel your business with a robust digital marketing strategy. Contact me today.
OuicamGeneral Manager
Mar. 2016 - May. 2020Paris Area, France · HybridThen I decided to embark on a startup with two partners: OUICAM.
The idea was simple: a mobile application, 100% Video, with local ads.
A sort of child that TikTok would have with LeBonCoin. We successfully brought the project to the POC stage; the app was online and functional on Google Play and the App Store. You could scroll through videos from bottom to top, even before TikTok established itself in France... We sought investors to boost the marketing. We needed 600,000 euros to really kick off. However, one partner dropped out along the way, and we unfortunately had to end this beautiful adventure. OUICAM © is a unique mobile application:
A 100% video local classifieds mobile app
Watch the presentation on YouTube: OUICAM Presentation On Ouicam ©, you can browse and/or post ads on all topics: sell, exchange items or services, offer or search for a job, or simply express your rants or raves!
All Ouicam users nearby will see your ad and can contact you as you prefer (by phone, email, video message...)
Ouicam © is completely free with in-app purchase options.
Download it via the Apple Store and Google Play. It was a simultaneously painful and enriching personal experience, from which I believe I emerged stronger despite the failure Watch the presentation on YouTube: OUICAM Presentation On OUICAM ©, you can browse and/or post ads on various topics: selling, exchanging items or services, offering or searching for jobs, or simply sharing your rants or raves! All OUICAM users nearby will see your ad and can contact you as you prefer (by phone, email, video message…). OUICAM © is completely free with in-app purchase options. Download it via the Apple Store and Google Play.
DigilowcostFounder & General Manager
Jun. 2011 - Feb. 2015PARIS · On-siteI left Havas in 2011 to create Digilowcost, based on my idea, with the partners of the BIG SUCCESS group, known as "TVLOWCOST" at the time. DIGILOWCOST is still the digital subsidiary of the BIG SUCCESS group. Mission:
Build the most effective digital (Web, Mobile) setups for advertisers
across all formats (banners, video preroll, catch-up...)
To meet all objectives (branding, performance...)
At the lowest costs in the market. Methodology: Disruptive compared to traditional methods
Focused on the Second Market of ad inventory
Utilizing the most innovative US technologies (DSP, Ad Exchanges, Data Exchanges...)
Private deals with top publishers
→ At that time, the BIG SUCCESS group was 100% independent, established in 9 countries, managing 130 clients, producing over 220 TV & Web films per year, and generating a gross margin of 35 million euros with 200 employees. When I left, DIGILOWCOST generated 40% of the group's revenue. Following a disagreement with my partners, I left DIGILOWCOST in 2016.
Havas DigitalDevelopment Director -Founder of Havas Programmatic Hub (Affiperf)
May. 2006 - Jun. 2011Puteaux · On-siteI joined Havas in 2006 when it was taken over by the BOLLORÉ teams and Havas Media by Dominique Delport.
I became the Director of Development for Havas Digital. As the Head of Development for Havas Digital (formerly Mediacontacts / MPG), I led a New Business team of about fifteen people, including marketing project managers, media planners, and sales representatives. I also oversaw the trafficking, creative, and media teams, partially dedicated to the agency’s New Business, totaling around fifteen people. After five years of intense business development, during which we brought in dozens of clients for over €20 million in total Gross Margin, we initiated AFFIPERF, an incredible intrapreneurial experience. We thoroughly studied the US market and anticipated the wave of Programmatic advertising that was about to sweep across Europe and the entire world. We consistently ranked #1 in New Business with Havas for several consecutive years (RECMA ranking of Media agencies).
AFFIPERF later became HAVAS PROGRAMMATIC HUB, a division of HAVAS that has generated hundreds of millions of euros in Gross Margin since its inception and employs hundreds of employees worldwide.
LycosSales Manager
Jan. 2000 - Dec. 2002Paris · On-siteSale of Advertising Space for the Lycos Network Advertising Manager, then Commercial Group Manager
Media Agencies + Direct Advertisers
First internet experience with what was a leading search engine in France before the arrival of Google.
MINDSHAREChef de Groupe Média
Jan. 1996 - Nov. 1999Paris · On-siteAuprès d'Annie Loncq et de Marc Espinasse, je suis au départ un directeur de clientèle chargé de la communication multi-locale du groupe FORD. J'ai affaire aux concessionnaires franchisés de la marque automobile américaine, répartis en région, et avec le commercial Ogilvy en charge de la création, nous assurons les campagnes de publicité. J'effectue ma 1ère conquête commerciale avec le client MOBISTORE (filiale du groupe Orange à l'époque), puis je suis en charge, cette fois sur les médias nationaux et non plus locaux, de Sony Playstation pour le lancement de la Playstation 2. Ce sera l'occasion d'une campagne d'affichage Decaux mémorable entre autres, une belle page de l'histoire de la pub. Je deviens chef de groupe média. Un beau parcours m'attend chez Mindshare...Je connais alors parfaitement le fonctionnement de l'achat d'espace sur tous les médias, expert du Coût GRP, je pourrais continuer ma progression en agence média, mais surfant sur internet depuis 1996, je vois bien l'émergence d'internet et veut me lancer dans l'aventure...
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