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Work Background
LINGOFounder
Jun. 2024United StatesI help Asia-based global businesses achieve confidence in their English-language marketing approach. The LINGO system will optimize every angle of your English-language marketing suite across all the points of your workflow from brand foundations to campaign development. Your team will come out of this with a solid understanding of the creative process, and you will have a thorough, deliberate library of English-language marketing materials ready to go to market resulting in greater reach, increased sales, and more international investment opportunities. Interested in learning more? Book a free Discovery Call: www.lingo-consults.com
Arts & Letters Creative Co.Group Director, Google Business Lead
Nov. 2020 - Feb. 2024Richmond, Virginia, United StatesGoogle: group brand team, strategic and operational leadership for global accounts including Cloud, GPay, Assistant, Search, Travel, Photos, Chromebook, Google TV, Google Play and more. Brand marketing team leadership for Google’s global vaccination awareness campaign.
Retail and lifestyle brand partners: group brand team leadership for various clients, including brand positioning, advertising and activations for Tito's Handmade Vodka and other product categories including performance footwear and protein bars.
Cheil WorldwideMarketing Director/ Samsung Electronics America
Nov. 2019 - Aug. 2020United StatesMarketing Director/client embed within Samsung USA covering key new computing and accessory launches: 1) Audio launch marketing for Galaxy Buds 2) Laptop launch marketing and demand generation, focused on Galaxy Book and Chromebook laptop strategy, GTM and partner marketing, including relationship management and joint-activation efforts and execution. Coordination with key global teams, partner marketing, brand and product leadership.
Cheil WorldwideGroup Director, Samsung Global Retail (Expat)
Oct. 2017 - Nov. 2019Seoul, South KoreaExpat at Cheil HQ in Seoul leading Samsung Mobile’s Global Retail team. Team leadership of 40+ account leaders, strategists, architectural project managers and retail designers covering global retail strategy, retail go-to-market, store design, retail tech innovations and Samsung retail sales teams L&D across mobile.
The Martin AgencyVP, Account Director
May. 2012 - Sep. 2017Richmond, VAIntegrated brand advertising with a focus on global and regional programs. Key Accounts: Mondelēz (Oreo Global, Ritz, Wheat Thins, GOOD THiNS), Norwegian Cruise Line, ExxonMobil's Corporate Citizenship Programs, EARTH University, ManpowerGroup, Tylenol and Motrin brands.
iris WorldwideGroup Account Director
Aug. 2008 - May. 2012New York, NYLead teams in marketing strategy; traditional and brand; retail strategy and activation; digital, experiential and partner marketing. Lead regional agency "People" function, managing recruitment, training and culture efforts. Key accounts: adidas, Saks Fifth Avenue, Coty (Rimmel London, Beyonce Parfums, Coty.com), Sony Pictures Home Entertainment, Sony Ericsson.
WONGDOODYDirector/Client Partnerships
Aug. 2005 - Aug. 2008Seattle, WATeam leader focused on TMO retail marcom across USA owner, dealer and 3rd party retail stores. Key account: T-Mobile USA - retail strategy, creative, merchandising and marketing.
Wunderman/Young & Rubicam BrandsManagement Supervisor
Nov. 2004 - Aug. 2005Seattle, WAKey account: Microsoft - Home Retail Division
FCB GlobalAccount Supervisor
Jul. 2002 - Nov. 2004Seattle, WAKey account: Hewlett-Packard - B2B customer loyalty program, PurchasEdge
CSHQAMarketing Manager
Jan. 1996 - Dec. 2000Boise, IDMarketing and PR for commercial architecture, engineering and design firm
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