Danielle Warren

Senior Video Editor @Freelance

United States💸 MarketingProducerCreative ProducerFilm EditorSound designer🎥 EntertainmentEditor

With over 15 years of dedicated experience in the field as a senior video editor and project manager, I bring a wealth of experience in crafting compelling narratives and overseeing complex productions as a post-production lead. As a visionary editing maestro, I've collaborated with esteemed tech giants, film studios, and globally recognized brands, honing my skills in both commercial and artistic editing. My expertise lies in manipulating film and video footage using modern editing techniques, while also incorporating sound design, color correction, music, and other elements. I have a strong background in creating compelling videos for various platforms such as television, film, and digital media. My ability to tell a story through editing is what sets me apart in the world of video post-production. My keen eye for detail and commitment to delivering high-quality work have earned me a reputation as a reliable and proficient video editor.

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Work Background

GoogleVideo Editor

Sep. 2023 - Dec. 2023Oakland, California, United States · RemoteEdited over 100 videos for a customized learning program designed to facilitate training and educational objectives in collaboration with Google.

Danielle Warren | Video EditorSenior Video Editor | Lead Editor | Post-Production Ops | Brand, Creative & Marketing Maestro

Feb. 2023Oakland, California, United States · RemoteKey Clients include: Google, Cengage & LG As a freelance video editor, I specialize in creating high-quality videos for various industries and brands. With extensive experience in video production and editing, I have the ability to work independently or as part of a team to deliver exceptional video content that meets client needs and exceeds expectations. My skills include editing raw footage, sound design, color grading, adding graphics and most importantly, creating engaging storytelling. I have worked with a diverse range of clients, from small businesses to large corporations, across industries such as marketing, entertainment, and tech. I have a keen eye for detail, strong communication skills, and the ability to deliver projects within tight deadlines. - Collaborate with creative teams to develop and execute video concepts centered around brand messaging. - Manage multiple video projects, providing clients with regular updates on progress and incorporating feedback to ensure final product exceeded expectations; completed all projects within agreed-upon timelines and budgets.

AppDynamicsSenior Video Editor, Brand and Creative Marketing Team

Dec. 2019 - Feb. 2023San Francisco, California · On-siteAs a senior video editor at AppDynamics, I have spent the past 3 years focusing on external video content, with a track record of delivering high-impact videos that engage and inform audiences. I played a key role in the creation of over 100 videos, including documentary-style customer stories, product demos, and promos. In my role, I lead creative storytelling efforts, working closely with stakeholders to develop engaging narratives that highlight the value of AppDynamics' products and services. This includes the selection of all footage, music, graphics, and sound effects for customer story documentaries, events, promotions, and social media marketing. Notable achievements at AppDynamics include: - Winning a Silver Telly Award for editing and producing a brand video with our customer AutoNation. - Edited 20+ promos, which have been used to promote AppDynamics' products and events. These videos were designed to capture the attention of potential clients and drive engagement and conversions. - Established the brand's visual style, ensuring consistency across all video content. - Continued professional development & enhanced a range of skills, including creative storytelling, project management, and technical expertise. My experience in documentary-style storytelling allowed me to bring a unique perspective to the customer story videos that I edited, resulting in engaging and informative content that resonated with the audience. Additionally, my expertise in sound design and post-production helped to elevate the quality of each video that I worked on. Overall, I am passionate about using video as a means to tell powerful stories and promote brands.

AppleSenior Video Editor, World Wide Channel Sales

Dec. 2017 - Dec. 2019Cupertino, CA · On-siteAs the Senior video editor on the creative team for the WW Channel Sales Organization at Apple, I was responsible for editing a wide range of internal video projects for the Apple Sales Training program. I edited 75+ short-form editing projects, creating custom content such as training videos, promos, teasers, and documentary short stories within the WW (World Wide) Sales Training and Operations organization. In addition to my editing responsibilities, I also collaborated closely with cross-functional teams to ensure that all video content was aligned with Apple's brand standards and messaging. I provided guidance and support to junior editors and helped to streamline the editing process, resulting in more efficient production workflows. Notable achievements at Apple include: - Partnering with Eventbrite to edit a B2B video about the ticketing company's use of Apple technology. I exceeded the expectations of 10+ stakeholders by building out the story using only interviews and b-roll footage, without the use of a script. The final video was well-received and effectively conveyed Eventbrite's message to their target audience. - Edited and produced the "Action City" promo for an internal Apple training program. I created the edit by laying out animation and diverse footage of San Francisco backgrounds and building out the sound design and music to enhance the story, resulting in an engaging and visually appealing video that received positive feedback from stakeholders. - Increased Apple channel sales engagement by 15% through creative storytelling for promotional videos. Throughout my tenure at Apple, I remained dedicated to staying up-to-date with the latest video editing tools and techniques, continually refining my skills to deliver the best possible results for the WW Channel Sales Organization.

Danielle WarrenFreelance Editor

Jan. 2010 - Nov. 2017Greater Los Angeles Area, New York City · HybridAs a skilled creative editor and producer, I have overseen and edited hundreds of theatrical, TV, and web projects. Skilled in using video editing software such as Final Cut Pro, Adobe Premiere Pro, and Avid Media Composer, I utilized my expertise to expertly edit trailers, TV spots, promos, short documentaries, sizzle reels, and featurettes. Through my work, I developed strong communication skills and was able to collaborate with clients to understand their vision and bring their ideas to life. I was proud to have consistently received positive feedback from clients and to have built a solid reputation as a reliable and creative freelance video editor. Through effective networking on post-production websites and a track record of satisfying countless client recommendations, I have been able to work successfully both remotely and on-site. Notable achievements while freelancing: - Collaborated with Fox Sports and Fox Digital to produce captivating promotional trailers and materials for the highly anticipated 2018 World Cup in Russia, as well as the acclaimed television series "Phenoms." Notable achievements included crafting dynamic trailers that showcased the talents of the USA and France teams, as well as the rising stars set to shine on the world stage during the World Cup. - Creating promotional videos for Sotheby's art sale of Edvard Munch's 'The Scream' which went on to sell for a record-breaking $120M. - Produced a series of high-profile promotional videos for Canon, showcasing their products and promoting their brand to a wider audience. These videos were created with a focus on storytelling and visual appeal, and were used across various platforms to increase brand awareness and drive sales. - Creating & editing over 40 videos to commemorate their 40th anniversary in Hong Kong. Through in-depth interviews and captivating storytelling, I showcased the rich history and unique cultural heritage of Sotheby's longstanding presence in Hong Kong.

InSync PLUSAssistent Editor/Junior Editor

Jan. 2007 - Sep. 2009Greater Los Angeles Area · On-siteAs a skilled assistant and junior film trailer editor, I had the opportunity to work with some of the biggest entertainment studios in the industry, including Sony, Paramount, Twentieth Century Fox, The Weinstein Company, Focus Features, Universal, and Lionsgate. In this role, I was responsible for editing and assisting in the production of trailers and television spots that effectively promoted the studios' latest releases. In addition to my editing work, I also played a key role in music supervision, ensuring that the music selected for each trailer or TV spot was a perfect fit for the tone and style of the production. I gained extensive experience dealing with movie studios and their highly demanding stakeholders. This taught me how to navigate complex and often high-pressure situations with tact and professionalism, ensuring that all parties involved are satisfied with the end result. In addition to my experience with studio executives, I also developed the skills needed to juggle multiple projects under tight deadlines. I understand the importance of delivering high-quality work on time, and developed a process that allows me to efficiently manage my workload while maintaining the highest standards of quality.