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Book Marketing
Precision Social Media ConsultancyBook Marketing
Mar. 2014 - Dec. 2020San Bruno, California, United StatesBook Marketing for Published or soon to be Published Authors • Develop a Single theme WordPress website/or Book Page on their current website or a landing page for the upcoming book • Integrate email marketing tool to give readers an option to be notified of published book availability with links to Amazon, etc. • Brand and optimize their social media platforms with beautiful esthetic banners for Twitter, Facebook Page, Group; LinkedIn Showcase page, LinkedIn profile, Pinterest, Instagram Highlight and Posts • Identify bloggers who can be a part of a book blog (marketing) tour: they would read the book, interview the author, and feature them on their website to their viewers/audience and also across their social media platforms • Identify podcasts to schedule interviews • These activities would link viewers from book blog tours and podcasts back to their website and the Amazon icons are clickable for immediate purchase; • Create or Revise/Improve the Amazon Author Page on Amazon, link all books to the author's Amazon profile • Develop a campaign to increase book reminder sign up's, with an offer that the book is free and the readers pay for shipping and or pre-sell the book from the website • WordPress, E-commerce, Social Media sharing, and following icons, Amazon setup, and integration with website, Book Marketing Plan • Write Press Releases and publish thru Press Release submission directories (this increases SEO and the article lives longer on the web)
Social Media Advisor
King Brown PartnersSocial Media Advisor
Jan. 2011 - Dec. 2014Sausalito, CAEducate, Train, Provide overall social media strategy, implementation plan, setup services for NonProfit Organization. Advisory role.
Social Media Marketing Manager
Precision Social Media ConsultancySocial Media Marketing Manager
Jan. 2010Ventura County, California, United StatesAs the Founder of Precision Social Media Consultancy, I have over fifteen years of experience in offering social media marketing services. Throughout my career, I have successfully managed and executed social media campaigns across various platforms, leveraging my expertise to drive results for clients. With a deep understanding of the ever-evolving social media landscape, I have developed strategies that effectively engage audiences and enhance brand visibility. I bring a comprehensive approach to social media marketing, encompassing content creation, campaign management, and performance analysis. My proficiency extends across multiple social media platforms, allowing me to tailor campaigns to specific target audiences and maximize reach. By leveraging data-driven insights, I have consistently achieved measurable outcomes, including increased engagement, follower growth, and lead generation. As a seasoned professional in the industry, I am well-versed in utilizing various tools and technologies to optimize social media presence. I possess a keen eye for detail, ensuring that content is not only visually appealing but also aligned with brand messaging and objectives. Throughout my entrepreneurial journey, I have built a reputation for delivering exceptional results and providing top-notch client service. My passion for social media marketing, coupled with my extensive experience, makes me a valuable asset to any organization or brand seeking to excel in the digital realm.
Social Media Marketing Custom Training programs
Precision Social Media ConsultancySocial Media Marketing Custom Training programs
Jan. 2010Deliver business management solutions, online brand guidance, and marketing campaign advice for over 100 clients, including entrepreneurs, public speakers, and individual consultants spanning B2B, Fintech, Nonprofits, Health & Wellness, Conduct online workshops and training sessions on email marketing, blogging, marketing collateral development, web development, and social media content for start-up enterprises. Consult on business strategies, sales models, revenue generation opportunities, and market penetration strategies. Advise on advertisement development and social media campaign development. •Act as a pioneer of social media education, continually offering free resources, teleseminars, and webinars to boost community knowledge of social media best practices and brand positioning. •Established a renowned marketing training program for small-to-medium enterprise owners and women-owned businesses, increasing community proficiency in marketing strategy, sales goals, and collateral development. •Facilitate in-depth understanding of key performance indicator measurement and improvement with business owners. •Develop and manage Twitter Ads, Facebook Ads, and Instagram Ads; InterpretGoogle Analytics and Data from reporting tools Social Media Custom Training programs Developed custom training overview of all things social media platforms and tools including •Best Practices (Do's and Don'ts; Engagement practices •Understand Metrics to help determine optimal times to post and engage •Showcase Design tools on IOS and desktop for efficiency •How to use Hootsuite and SproutSocial, CloudCampaign,The Social Report, and any other tools relevant to their businesses
Event Marketing Manager
Precision Social Media ConsultancyEvent Marketing Manager
Jan. 2010 - Dec. 2022San Bruno, California, United StatesEvent Promotion via Social Media • Developed strategy and implementation plans to promote online webinars, podcasts, and Social Media Conferences utilizing social media platforms: LinkedIn, Instagram Highlights, Stories and Ads, and Facebook Page Ads, to increase registrations and attendance at events, share value propositions for attending, promote speakers and agenda; conduct hashtag research and keywords for optimization and increase reach and raise awareness; seek and target ideal audience prior to event to foster connection, share educational, informational, entertaining content and circle back to sign up pages • Identify partners and influencers to leverage their communities to help promote the event and increase registration/attendance
Executive Assistant Office Manager
TopixExecutive Assistant Office Manager
Jan. 2008 - Dec. 2008Palo Alto, California, United StatesSelf Employed as a 1099/Contract role/ Maternity Leave Hybrid role: Provided executive assistance, sales and marketing support, Human Resources, Office Management, and process improvements during a 9-month contract role for the executive team, sales, and marketing executives. Executive Assistant - Served as executive assistant and gatekeeper, heavy interaction with multiple c-level leaders and top executives for corporate communications, investor relations, policy and procedure development, and IT matters. - Calendar management, Scanned emails, Triaged calls, Prepared materials for meetings - Coordination of complex domestic and international travel; managed logistics for department off-sites, team building meetings, conferences, and trade shows - Event planning and coordination for company offsites, Sales Team building, and Lunch and Learns Human Resources Manager: - Manage full cycle recruiting process: Source candidates, develop interview agenda, Generated offer letters and new hire packs, process candidate Travel and Expense reimbursements - Maintenance of Personnel & HR files; PTO tracking - Benefits administration & New employee orientation; open enrollment - Conducted new hire employee onboarding sessions and Exit Interviews Office Manager: - Developed operational systems and procedures for an office of 50 employees (office supplies, meals, equipment purchase requests, expense report processing, travel arrangements, human resources onboarding, exit interview, Recruiting Processes) - Event planning (sales meetings, company parties, off-site) - Assist executives with travel, hotel, speaking engagements, conferences & trade-shows - Review purchase requisitions, purchase orders, invoices & expense reports for appropriate documentation & approval prior to payment - Reconcile monthly American Express credit card statements; reconcile & manage petty cash - Management of all office equipment & supplies, including ordering & vendor selection
Administrative Consultant | Remote & Onsite Support |
CyberDivaVA (Virtual Assistant)Administrative Consultant | Remote & Onsite Support |
Jan. 2004 - Dec. 2009United StatesProvided high-level administrative, operations, and executive support across multiple industries in both in-office and virtual settings. Key Contributions: • Supported a corporate executive recruiter with candidate interview scheduling, travel bookings, and professional communication • Reorganized physical and digital office systems for tax, finance, billing, and daily workflow • Created efficient filing systems and SOPs to improve productivity and ensure seamless transitions • Supported CEOs, VPs, and sales/marketing teams with executive scheduling and conference logistics • Managed full off-site planning: travel, hotels, meals, daily agendas, speaker coordination, and team-building activities • Built onboarding and offboarding processes for smooth employee transitions and asset return • Streamlined systems for online businesses: invoicing, AP, client onboarding, and internal documentation • Developed standard operating procedures used by multiple departments and teams • Known for being resourceful, organized, independent, and highly reliable Companies/ Solo Business Owners Supported: • Exelysis • Encirq • Gilead Sciences • Topix • Professional Corporate Recruiter

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