Brian Fleming - Marketing Director, Director of Growth & Lead Generation, Head of UX, Content & creative Director, Planet Crust

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Network Power<100 people

Roles

🔥100%

Startup Founder

💸100%

Marketing

✔️100%

Geos

🇨🇿100%

Czechia

Work Background

Planet CrustHead Of Marketing & User Experience

Aug. 2021Prague, Czechia• Devising, preparing and executing marketing, brand, advertising, content and social media strategies • Managing and creative direct web, design and video teams • Managing advertising, content, social media and SEO teams • Directing and managing client acquisition campaigns • Working with sales team to create client acquisition strategy • Working closely with sales, pre-sales and product teams to increase conversions and product adoption • Working closely with sales and pre-sales to create a frictionless user experience at all stages of the sales cycle • Leading product marketing and onboarding initiatives and manage their execution • Analyzing and executing on traffic, advertising, lead data, conversion and customer data • Generating content and creative ideas for sales and marketing collateral • Creative directing creation of all collateral including videos, ads, blogs • Managing creative executions and suppliers • Setting up and managing online campaigns • Continually assessing and updating promotional content, collateral, website and other assets • Ensuring brand consistency in all communication

Box+DiceExternal Marketing & Creative Director

Aug. 2020 - Aug. 2021Melbourne, Victoria, AustraliaLeading Australian real estate CRM and transaction management platform. Business Strategy & Execution • Creating pricing strategy and price models • Working with sales team to create client acquisition strategy and target communication • Managing client communication and collateral around onboarding, training, regular communication • Preparing and managing tender submissions • Continually analyzing sales presentations and creating presentation strategy Marketing Strategy, Creative Direction & Execution • Directing and managing inbound client acquisition campaigns, including ads, email campaigns, referral programs, etc. • Creating content startegy and plan • Generating content and creative ideas for sales and marekting collateral • Creative directing creation of all collateral including videos, ads, ebooks, blogs • Managing creative executions and suppliers • Setting up and managing online campaigns • Continually assessing and updating promotional content, collateral, website and other assets • Ensuring brand consistency in all communication • Writing all content including video scripts, ads, ebooks, articles, blog posts

Box+DiceExternal Marketing, Creative & Business Consultant

Mar. 2019 - Aug. 2020Leading Australian real esatate CRM and transaction management platform. • Developed complete brand strategy and creative directed and managed complete rebrand • Identified and developed the brand’s core value propositions and executed them as an interactive print brochure which I wrote, structured and creative directed • Developed, structured, wrote and creative directed new website • Developed wrote and creative directed animated videos dramatizing the brand’s core benefits • Developed, managed and executed successful online campaigns across Google, Facebook and LinkedIn • Developed, structured, wrote and creative directed company brochures, presentations and tender offers • Developed, managed and executed content strategy • Explored and identified new strategic marketing opportunities for the brand, including new strategic content and content types such as ebooks, customer videos, product demo videos, etc. • Created new ad and content ideas on an ongoing basis

Mongrel Strategic Branding & MarketingCEO

Jan. 2017 - Aug. 2021Prague, The Capital, Czech RepublicBe the brand that people choose. Strategic branding and marketing for startups, small businesses and solopreneurs. It’s our mission to help small players find their special niche in big markets, so they can start drawing the attention they deserve. We strategically define, position, build and market your startup or small business as a sharply-focused, relevant brand, so that you can attract loyal customers, outshine your competition and make a meaningful impact on your market - no matter where you are or what you do.

WeLoveCyclingFreelance Copywriter

Apr. 2015 - Jul. 2015Prague, The Capital, Czech RepublicOnline magazine and engagement platform dedicated to cycling, sponsored by Škoda • Develop concepts for 360-degree engagement campaigns with online and offline components, including films, contests, events and articles • Write scripts for short documentaries focused on the world of cycling • Write articles, newsletter and social media posts

Nikon Europe B.V.Freelance Copywriter & Text Consultant

Nov. 2014 - Aug. 2015International Japanese camera manufacturer producing a range of consumer, pro-sumer and professional cameras and lenses. • Consult on and create headlines and body copy for international "I AM DIFFERENT" print and web campaigns for D7200, D5500, D5300 and CoolPix range to align with award-winning campaign concept, product positioning and target demographic • Consult on and create copy for international "I AM DIFFERENT" TV, print and web image campaigns and product range ads featuring Andrius Aleksandravičius and Clark Little

ZOOM InternationalFreelance Copywriter

Nov. 2014 - May. 2015Leading international developer and provider of call center recording, quality management and performance management solutions. • Write weekly blog post, "The Friday Five", a round-up of the top news and opinions in customer care. • Write and SEO optimize blog posts on a variety of subjects relating to customer engagement and contact centers, including PCI-DDS compliance, Rules for Call Recording, What Customers Want, Developing Rock Star Call Center Agents and #1 Priority for Call Centers • Write and design e-book on the benefits of call recording • Create case studies on deployments for Finansbank (Turkey), Česká pojišťovna (Czech Republic), Rostelecom (Russia), TAURON (Poland) • Write sales and marketing collateral for ZOOM products including Quality Management, Performance Management, E-Learning, Voice of the Customer, Partner Program and company profile • Write press releases

PRECIOSA LIGHTINGFreelance Copywriter

Nov. 2014 - May. 2015Prague, The Capital, Czech RepublicMajor global designer, producer and installer of artistically sophisticated, large-scape lighting design solutions. • Write compelling and in-depth case studies detailing the vast scope and artistry of Preciosa’s major international projects. • Coordinate with web designers regarding content structure, as well as the technical details, project details and specification and other relevant information for each case study. • Maintain consistency of voice and style in line with the Preciosa’s image of grand elegance and luxury.

Avast SoftwareFreelance Copywriter

Aug. 2014 - Dec. 2016World’s number one provider of internet security with more than 200 million users. • Contribute content to new Avast Business Free and Business Premium website and products, including writing internal messaging, customer emails and notifications, product descriptions, headlines, calls-to-action, body copy • Write collateral for Avast 2015 products, including 2015 Reviewers’ Guide and information for download partners • Write headlines and descriptions for mobile apps • Create text content for landing pages for AB testing, including headlines, calls-to-action and body copy • Write ebooks on internet security and cloud computing • Write banners and humorous T-shirt for Virus Bulletin conference • Write promotional PDF and screensaver for schools, libraries and charities

Advertising, Marketing & WebCreative Director, Content Strategist, Concept Developer & Copywriter

Mar. 2003 - Jan. 2017Prague, Czech RepublicADVERTISING Conceptualize and develop TV & print campaigns, including: • overall messaging strategy • idea generation • tag lines that perfectly convey the essence of a brand or product • attention-grabbing headlines that effectively distill the product's message • engaging and informative body copy Streamline branding and messaging across all media MARKETING Craft effective B2B and B2C marketing material, including: • mission statements • product & company brochures • company profiles • POS and sales material • press releases & newsletters • user manuals and handbooks Adapt content and messaging across all media Develop, write and project-manage corporate films ENGAGEMENT Develop 360-degree engagement campaigns with online and offline components, including: • films • articles • contests • events • social media Create content plan Develop film concepts and scripts Write articles FILMS & VIDEOS Conceptualize, develop, write and project-manage corporate, narrative and viral films, including: • creating idea • structuring narrative • writing script • advising on story boards • advising on director and editor • advising on casting • on-set script changes • shaping editing process WEB CONTENT Develop web concepts and content structure Generate SEO optimized content, including: • static web content and landing pages • daily, weekly or monthly blog posts • social media posts, updates and comments • promotional emails • email templates • newsletters, articles and ebooks Streamline content and messaging across all web and social media platforms BLOGS & ARTICLES Write regular articles and blogs on a range of subjects, including: • finance & financial markets • business & marketing • internet marketing & SEO • travel & leisure • photography & film • exercise & nutrition • adventure sports Create posts that drive web traffic

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