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Work Background
TM95 - Toastmasters International District 95Public Relations Manager
Jul. 2023Denmark, Germany, Iceland, Norway and Sweden · HybridAs the Public Relations Manager, I am responsible for coordinating publicity efforts in the District. By establishing and maintaining lines of communication between the District 95 and its members, as well as between the District and the public, my responsibility is to increase awareness of Toastmasters through all available media.
Norge Marketing Consultants-Yar Invest ASBusiness Development and Marketing Manager
Oct. 2022Oslo, NorwayI oversee a new team that supports local Oslo businesses in enhancing their online presence through social media marketing. Additionally, I manage the import, sales, and distribution of food products in the Oslo region. Here's a snapshot of my role: Key Contributions:
- Established and led a new company division dedicated to boosting local businesses in Oslo through effective social media marketing strategies.
- Orchestrated customer-focused marketing plans and optimized pricing strategies, ensuring value for both businesses and customers.
- Implemented streamlined inventory management systems to ensure product availability while minimizing excess stock.
- Orchestrated impactful social media advertising campaigns, amplifying brand visibility and engagement.
- Achieved exceptional sales growth, surpassing NOK 3.5 million in total sales to date, consistently exceeding performance targets.
- Fostered cohesive teamwork, uniting cross-functional groups to achieve shared objectives.
- Enabled businesses to expand their online sales via Shopify while maintaining their existing successful business models.
Pak Matsenter ASSales And Marketing Consultant
Apr. 2021 - Sep. 2022Oslo, Oslo, NorwayEmbarking on the journey, I played a part in crafting a delivery network that catered to the unique needs of various postal codes spanning Oslo, Sandvika, and Drammen. Simultaneously, I was fortunate to contribute to the creation of a user-friendly Norwegian website, simplifying the process of ordering products. Guiding the entire spectrum of web development, including the strategic use of SEO techniques, I created a significant enhancement in the online visibility of the site. My contributions encompass:
- Working on an efficient and customer-centric pricing structure for the delivery system, with the intention of optimizing operational efficiency and client satisfaction.
- Overseeing all aspects of website development, striving to ensure a seamless and enjoyable user experience.
- Mindfully integrating SEO strategies, hoping to amplify the website's presence across search engines.
- Overseeing the successful processing of over 550 orders, culminating in a remarkable revenue milestone of more than one million NOK through online sales.
- Navigating the expedited launch of a fully operational Shopify website in just 15 days, contributing to enhanced operational efficiency and improved customer experiences.
- Coordinating a content team, curating compelling materials for social media platforms that appeared to heighten audience engagement and brand allegiance.
- Actively participating in the ongoing upskilling of key stakeholders, hoping to equip them with the skills to extract valuable insights from website analytics, thereby facilitating well-informed decision-making.
- Approaching the execution of impactful Facebook and Google advertising campaigns with care, aiming to enrich brand visibility and broaden the customer base.
- Starting B2B meat and grocery sales through the establishment of a robust supply chain and personalized store visits.
Positival ASManager Operations
Nov. 2020 - Mar. 2021Oslo, NorwayMy role required me to coordinate the team and continue projects. I was involved in structuring the department of IT, create profiles of customers and users. Part of the team to implement online work support during Covid. Launched Google workspace for company communications.
Managing the maintainance and completion of MVP with the regulatory requirements for general data protection regulation (GDPR). Set up HR data management on huma.no for the company after analysis for numerous HRIS systems. Worked on the pitch deck for Positival with the team.
Setup project and work management on Asana and Clickup. Led the work with the software development team to complete the MVP of Positival, make it Bug-free ready for market testing. Setup and managed business simulation for the service to be delivered on Pain management and Positival MVP.
Emirates GroupManager Learning & Development Pakistan at Gerry's dnata (JV of Gerry's & Emirates Group co. dnata)
Jun. 2019 - Aug. 2020Karachi- Managing All Regulatory & Functional of trainings across Pakistan related to Airport Ground Handling.
and the Management Development Programs at Gd. - Managing the Commercial Ground Handling Training Programs and Certifications of trainers and training facilities in Pakistan.
- Develop, deploy and track key metrics around learning and development.
- Lead the collaboration effort with HR Business Partners to implement core L&D strategies and processes to drive employee engagement and business results
- Create strong collaboration with key stakeholders at different levels in the organization
- Conduct Learning sessions on Intangible Skills for senior management at Gerry's dnata.
- Coordinate with dnata international and dnata dubai for alignment of the one dnata vision.
- Develop Lesson/training Programs for All Aviation training. - Ensure Updation of Training programs as per the requirements of International Civil Aviation Organization (ICAO), Pakistan Civil Aviation Authority, Airport Handling Manual (AHM) and IATA Safety Audit Ground Operations (ISAGO)
Emirates GroupProject Manager Talent Development at Gerry's dnata
Jun. 2018 - May. 2019KarachiMy Joining project was to Streamline the process of training at Gerry's dnata. Ensuring compliance of Training at All the stations 7 in Pakistan. - Restructured the department for maximum trainer utilization.
- Influenced other department's to be motivated and committed to furthering the organization's learning & Development strategy and objectives -Managing regulatory and functional trainings of ground handling staff. -Redesigned the training courses to be aligned with the Aviation Industry standards of IATA, ISAGO and CAA.
Lucky Cement LimitedHead of Learning and Development
Feb. 2015 - Jun. 2018- Conduct, Identify and Analyze the Learning Needs of Lucky Cement Employees - Based on the findings of learning needs plan and manage Lucky Cement's learning calendar for internal and external sessions
- Conduct Workshops with the objective for participants to understand the link between Excellence, Success, Organizational Values and Competencies for growth in Lucky Cement.
- Manage internal branding for learning & development called Lucky Learning University.
- Select and manage ongoing relationship with external trainers and consultants to ensure Lucky Cement Employees get the best practical and theoretical learning exposure to perform their best in their roles.
- Manage public workshops being conducted on various competencies and technical subjects for employees at Lucky Cement.
Ritual Tours (Pvt) LtdDirector Marketing and Operations
Jul. 2011 - Feb. 2015KarachiSet up a travel business agency startup
Developed and promoted the agency services to sell holidays, pilgrimages and travel-related products.
Built productive relationships with industry partners and competitors to support strategic business objectives.
Created a successful and popular social media engagement on Facebook, slide share, linkedIn and Google adwords
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Led the team in getting certifications from IATA and local travel Authorities
Managed all designs for Marketing in local news papers and social media
Oversaw special projects(mobily , groups travels etc), recruitment, finance, payroll, marketing and sales.
Established partnerships across the world to promote travel in all regions of the world
Achieved breakeven in June on 2014
PAF-KIETVisiting Faculty Member Instructor Trainer
Jul. 2010 - Jul. 2011KarachiTaught 4 Courses at the University
Marketing Management
Services Marketing Current Affairs
Personal Skills Development
Tameer Microfinance Bank LimitedManager Strategy & Organizational Development
Sep. 2009 - Aug. 2010Karachi- Conducted Workshops for employees all over Pakistan on various soft skills and performance management initiatives
- Successfully conducted Employee Growth and Motivational Sessions
- Developed and implemented system flows for organizational development
- Initiated and supervised the Annual Appraisal Process
- Effectively managed and counseled employees on grievances and personal growth
- Managed a young and new team of HR personnel and groomed their service attitude
- Initiated and implemented projects to improve HR services such as employee information portal, employee cards, grievance management et al
Mars Security Guards (Pvt) LtdOperations Manager
Nov. 2008 - Aug. 2009Karachi, Islamabad, Hattar & Hub-Developing the strategic vision of the organization
-Facilitating the overall direction of the company and the employees
-Actively enhancing marketing and sales goals all over Pakistan
-Conducted training on Attitude -Coached staff on performance management and self development
-Implemented Marketing Strategies -Developed the software architecture for the information Management
Navitus Pvt. LimitedHead of Marketing
Jul. 2007 - Oct. 2008Lahore- Setup the Regional Office for Navitus (Pvt) Ltd in Lahore
- Actively established and developed market niches for a plethora of training needs
- Sourced New Leads in the central market - Explored and Introduced Organizational development to new industries and clients
- Managed All Business Development and Client Servicing Projects
- Maintained a monthly meeting target of 20 clients a month
- Maintain client updates - Maintaining Relationships with a portfolio of 50 clients in the Central Region like Pepsi International, Nestle, Packages, Qarshi, TetraPak, Warid Telecom et al
- Promoting Soft Skill Public events to the corporate sector of the central Region - Promote training and consulting tools like Training Needs Analysis, Training Videos and One-on-One Coaching
- Financial Recoveries of all clients
Navitus Pvt. LimitedTrainer & Co Facilitator
Mar. 2005 - Oct. 2008KarachiConducted Workshops on - Time Management workshop for Warid Telecom (KPK Team)
- Attitude, Communication and Teamwork for Reckitt Benckiser (Factory Floor Workers) - Teamwork and Discipline for Warid Telecom (Accounts Department)
- Attitude Communication and Teamwork for Crescent Bahuman (Team Supervisors) As Co Facilitator - Analyzed the people growth strategies to incorporate in soft skill Trainings -Co- Facilitate workshops with OMV Pakistan, Pakistan Tobbaco Company, Barrett Hodgson, Interflow Pakistan, Reckitt Benckiser (In Thailand), Jansen Cilag to name a few
Navitus Pvt. LimitedRelationship Manager
Mar. 2005 - Jun. 2007Karachi- Business Development and Client Servicing with a portfolio of 30 clients
- Meeting target of 30 clients a month
- Maintain meeting notes and client updates - Promoting Soft Skill Work ShopsPublic events to the corporate sector
- Promote training and consulting tools like Training Needs Analysis, Training Videos and One-on-One Coaching.
- Financial Recoveries from all clients
- Create awareness of Organizational Development in National companies like Tapal Tea, Messali Engineering, Mega & Forbes, Mezaan Bank, Dalda Foods (Pvt) Ltd, National Industrial Parks, Tapal Energy, Medisure Pharma, Shahsons (Pvt) Ltd to name a few
- Improve and grow relations with companies like CitiBank Pakistan, Thal Engineering, Reckitt Benckiser, ABN Amro Bank (Now Faysal Bank), Bayer CropScience , Bayer Pharma, BASF Pakistan, Dupont Pakistan, Fauji Fertilizer Bin Qasim Ltd., Jaffer Agro Services, Syngenta Pakistan Limited, Siemens Pakistan Engineering Co. Limited et al - Maintain an average sale of Rs 300,000/month
Navitus Pvt. LimitedResearch Assistant for Farhad Karamally
Nov. 2004 - Feb. 2005KarachiResponsible for Research for Training Material Assist in setting up training rooms find out training games we could use during the programs Create Training content
Mars Security Guards (Pvt) LtdExecutive Officer
Jul. 2000 - Sep. 2004Karachi, Islamabad, Hattar & HubI was responsible for: -Documenting and Improving Management Processes for the company.
-Reviewing existing processes of recruitment of security personnel/guards, Deployment of Guards, Office management and Marketing.
-Developing new promotional channels for the security services.
-Developing Companies First website www.marssecurity.com -Updating of manual and digital records of employee files of over 200 companies As part of a Team worked on different Projects - Marketing Profile Development - Service level checking (On site)
- Visited all 150 + clients across Pakistan - Security survey and deployment planing for clients
- Cost of absenteeism in the company - Sale visits to the Corporates - Conducted workshop on " Communication : Telephone Etiquette"
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